Frank Electronic Brochure

AT YOUR SERVICE.

Frank is a no nonsense creative boutique. A full service

design and marketing firm that specializes in the devel-

opment and execution of innovative ideas that connect

brands with consumers.

Beyond helping you build your brand, we develop ideas

and strategies that influence consumers, lift sales and

deliver results. We offer a delicate balance of left and right

brained thinking, employ tools that leverage the power of

modern media and deliver rich experiences that our clients

and their customers value

CONTENT

OVERVIEW

OUR SERVICES

BRANDING & IDENTITY

INTERACTIVE

PRINT

HISTORY

CONTACT US

CLIENT LIST

02

03

04

05

08

09

10

BC

SEED THE VANGUARD.

All customers are not created equal. Some—we’ll call the vanguard, have a

disproportionate ability to influence and shape public opinion. Going from

brand awareness to brand loyalty in the minds of the vanguard can pay off

exponentially in how the mass market ultimately responds.

This is one of the toughest obstacles facing marketers today. Vanguard con-

sumers are smart, savvy and astute. To gain access to this coveted group,

marketers can only build credibility, trust and loyalty by delivering quality and

integrity, and by being honest, straight up and frank in their communications.

As traditional marketing tactics decline in effectiveness, community based,

customer driven referral is the coveted new currency. Great opportunities exist

within a well organized, integrated marketing solution that gets your brand into

the hearts and minds of the vanguard consumer at a grassroots level.

Frank develops ideas that help clients achieve strategic advantage by estab-

lishing connections with consumers, cultivating relationships and building

communities of influence.

02

THINK BROADLY.WATCH, LISTEN ANDLEARN.

DESIGN WITH PURPOSE. EXECUTE WITH PRECISION.

THINK OF FRANK AS YOUR BRAND THERAPIST.

Our core strength is clean, modern and progressive design capability for

print and interactive. À la carte, or as an integral part of an overall campaign,

Frank is happy to help and eager to please.

While our clients come to us initially for our design sensibility, our value

proposition runs much deeper. Our clients stick around because of the long

term fringe benefits inherent in working with us. With more than a decade

of hands on experience in everything from corporate branding and web site

development to strategic marketing and targeted advertising, we have

collected a lot of practical expertise that we apply to everything we do.

We specialize in the design, development and execution of innovative ideas

that build brands, connect them to consumers and provide meaningful

results. Our clients genuinely appreciate that we can help them on a much

more visceral level and this sets us apart from your everyday design firm.

How can we help you? Call or e-mail us today, we’d be happy to assist.

03

30 NANOSECONDS AND IT’S OVER.

First impressions matter. The success or failure of any brand to connect

with the consumer is undeniably a contributing factor in the success or

failure of any modern enterprise. By establishing a clear understanding of

your business, its culture and your customers, we create powerful brands

that make connections. Be it a new identity design for a start up, a logo

for a new product launch or a brand re-vitalization, we can take you where

you need to be.

IDENTITY

Strategic Development

Brand Rejuvenation

Market Positioning

Corporate Identity & Logo Development

Policy & Standards Manual Development

Stationery Packages

04

UP CLOSE AND PERSONAL.

Satisfied customers are your most powerful advocate and the best

source of information about what you are doing right. We employ

the latest ideas and newest methodologies to deliver innovative

solutions that cultivate opportunities to connect and create

dialogue with your audience.

INTERACTIVE

User Experience Design

Interactive Design & Branding

Web Site Design & Development

Content Management Tools

Weblogs & User Forums

Discussion Groups

Viral Marketing

Search Engine Marketing

Sales and Marketing Tools

E-mail Marketing Strategy

Database Mining

Targeted Advertising

Product Demonstrations

Online Learning Tools

Trade show Display & Kiosks

Digital Signage

05

INTERACTIVE

PACKAGED TO SELL

From Home Depot and Canadian Tire to Walmart and Sam’s Club,

every retail environment produces its own unique challenges when it

comes to marketing directly to the consumer. In the big box stores,

where there is little or no sales support, the product has to sell itself.

PRINT

Brochures & Sell Sheets

Promotional Kits

Package Design

Sales & Marketing Collateral

Retail Signage & Posters

POP and Display Materials

Planograms

12

�

��

Change Your Filter.Change Your Life.

ToxBox is an affordable next generation electronic air cleaning system that is up to 45 times more effective than traditional furnace fi lters.

Simply replace your existing furnace fi lter with ToxBox and you’ll be removing harmful airborne particulate like ultra-fi ne toxins, chemicals, viruses, bacteria, mold spores, dust and dander.

No other 1” fi lter even comes close.

TOXBOX.CA1.866.9TOXBOX

ToxBox is an affordable electronic air cleaning system for your whole home.

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

20 x 25

Up to 45 times better than traditional furnace filters, it works in your furnace to effectively clean the air, removing harmful toxins, chemicals, allergens, bacteria, mold spores, dust, mites and dander from the air you breathe at home. No other filter comes close.

3M

3M

3M

3M

Change

your filter.

Change

your Life.

Whole Home Electronic Air Cleaning System



LONG LIVE THE PAPERLESS SOCIETY.

Long before the web there was print. People said it would go away in the

new paperless society. Funny, the more digital society becomes, the more

paper we consume. Print will always play a significant role as part of a

comprehensive marketing strategy.

PRINT

Annual Reports

Brochures & Sell Sheets

Press & Media Kits

Promotional Kits

Direct Marketing

Package Design

Sales & Marketing Collateral

Retail Signage & Posters

Trade Show Support

Advertising

POP and Display Materials

Publications

14

EVOLUTION OF A GENE POOL.

Each of our principle founders has more than a decade of

practical, hands on experience in the marketing and strategic

communications arena. Our people have had the privilege of

working for and with some of the most respected companies

in North America.

Collectively, we are a dynamic hybrid of Canada’s brightest

minds and creative professionals that have come together to

collaborate and generate meaningful results as FRANK.

07

Richard Carmichael: Executive Producer

Prior to launching Frank, Richard spent ten years as Creative Director at Creative House where he did great work for top tiered firms like YTV, Nelvana, Revlon, Aveda, Edward Jones and McMillan Binch. With a strong background in design and photography, his efforts have garnered numerous awards of recognition from the design community. More recently, Richard has been spearheading Frank’s migration into the realm of Web 2.0 and the possibilities created by next generation internet technologies. Richard has the professional insight, design and execution experience only someone with fifteen years in emerging media can bring to the table.

Paul Fleming: Creative Director

Paul is not just a designer’s designer. Born in Scotland, Paul trained as a Commercial Artist in Glasgow and later as a Graphic Designer at George Brown College in Toronto. Adopting the philosophy “design is in the details”, Paul sets a no-nonsense, “take no prisoners” approach to every project he is involved with. His expertise spans print, interactive and web. Known from North America to Australia for his clean, modern design and simple solutions to complex problems, his pioneering work with Flash has earned him numerous design awards as well as the respect and adulation of his peers in the design and development community.

Aaron Vegh - CMS Development Specialist

With a Master’s degree in Publishing at Vancouver’s Simon Fraser University, Aaron Vegh brings a unique perspective to the field of online marketing. His over ten years of experience in publishing span various categories, including stints as newspaper editor, magazine publisher and columnist for several online publications. Aaron has done extensive work for Hewlett-Packard running their email newsletter strategy in Canada. In 2003, Mr. Vegh gained certification as an Information Designer from the University of Toronto. Since leaving HP in 2006, he has taken the opportunity to head up the back end development team at FRANK, leveraging the full power of the talent and expertise he has accumulated over the past ten years.

Greg Pacek - Staff Photographer

Greg Pacek is a Toronto based photographer whose wide view documentary, portrait and editorial work has appeared in several exhibitions in Canada, as well as publications including Applied Arts, Canadian Business, Canadian Living, Elm Street, Forbes, the Globe and Mail. Ocean View, The New York Times, and Time Magazine. For a wide variety of commercial and editorial clients, he brings to every shoot a unique combination of creative sensibility, mastery of lighting and a relaxed, careful manner that sets his subjects at ease while elevating the hero within. Greg is able to zero in on the very essence of the people and places who are his subjects and capture a certain human brand clarity that can be easily integrated and extended across all marketing and communication channels.

GET FRANK.

Call or e-mail us today for a consultation:

FRANK 176 John Street, Suite 211 Toronto, Canada, M5T 1X5

TEL - (416) 876-6799 FAX - (416) 640-1840

E-mail - [email protected]

http://www.justbefrank.com

FRANKIDEAS AND EXECUTION

Abitibi Consolidated

AIC Limited

Algorithmics

Atomic Energy Canada

AZURE Magazine

BPS Inc.

Bearing Capital Partners

Bell Mobility

Cambridge Shopping Centres

CAA

Canadian Broadcasting Corp.

CIBC

Cimatec Environmental Eng.

CipherPass

Civello

Club Monaco

Connie Beare Stories Collega for

Collega for Aveda

Corus Entertainment

CTV

Edward Jones

Elite Model Management

Elliott & Page Mutual Funds

Elmer Olsen Model Mgmt.

Encore Cruises

Fasken Martineau LLP

FCB

Forbes Hewlett Transport

Fraser Milner Casgrain LLP

Grey Advertising

Hasbro

Herz Financial

House of Blues

Hydro One

Investment Dealers Assn.

Interac

IPA Canada

Kodiak Group

KPMG

Kraft

Macleod Dixon LLP

Manulife Financial

Maritime Life

MasterCard Canada

McMillan Binch LLP

Motorola

Multiple Births Canada (MBC)

Nelvana

The New Deal

OneRail

Pace Visuals

Packex Toronto

Pareto Marketing Inc.

Perinatal Bereavement (PBSO)

Providence Healthcare

Queen’s School of Business

Regent Holidays

Revlon

Royal Bank

Scotiabank

Sick Kids Hospital

Siemens Milltronics Ltd.

The NeXtFork

Telus Mobility

Teknion Furniture Systems

Terra Footwear

Thomas Cook Group

Toronto Maple Leafs

Toronto Stock Exchange

Toshiba

Triax Capital

Trimark Mutual Funds

Unisen

Upper Canada Law Society

YTV

Frank Electronic Brochure

Design

Transcript of Frank Electronic Brochure