… a BUSINESS opportunity

RealNet is an accredited Proudly South African company with local shareholders and a strong local heritage. As a group our single focus is on the South African landscape, however we market real estate for and to all South Africans across the whole income spectrum, from low-cost housing through to the luxury market. As a group, our mission is to ensure that all our stakeholders are able to extract maximum value from the brand, thereby creating the highest turnover and the most profitable real estate franchise group in South Africa.

Why become a RealNet franchisee?

Our management team’s mission is to empower our franchisees to obtain the largest possible market share and to assist our estate agents in constantly achieving above average results in facilitating real estate transactions.

Franchisees enjoy a choice of three franchise models (boutique, mini and standard), as well as the opportunity to customise within certain parameters to suit individual requirements.

RealNet franchisees benefit from a tried-and-tested system. RealNet Holdings also offers tailor-made upfront and on-going training, coaching and mentoring, support through regular field visits, one-on-one sessions and online support by specialised staff members.

RealNet has developed a franchised business concept that accommodates qualifying newcomers to the industry and also allows the conversion of existing real estate agencies to franchised RealNet outlets. RealNet allows established agencies to retain elements of their unique identity and the franchisor’s support is more supportive than prescriptive. The comprehensive business solution offered by RealNet includes a proven business recipe, state-of-the-art information technology, induction and on-going training, marketing assistance, operational support, awards and recognition, practical workshops, bench-marking and most of all the practical “know-how”. Supplementary services and managerial support are provided at regional level.

The RealNet business system

“Accurate financial planning, passion for the property industry, excellent client service, continuous hard work and adhering to the guidelines and systems provided by the franchisor have meant success for our dynamic team. Our franchisor allows us sufficient independence within the franchise system.”- Lynette Gregorowski and Ananda du Plessis (Franchisees RealNet Midstream Estates)

The flexible business model caters for both the smaller, owner-operated franchise that is operated from home, as well as for the more formal business set-up that includes a tiered management structure, formal office space and a corporate make-up. Subject to RealNet’s stringent selection and recruitment criteria, RealNet will develop tailor-made solutions to suit qualifying applicants’ needs.

The RealNet business solution creates a platform for growth and

exceptional return on investment.

RealNet Holdings operates from Landmark West Offices, 2nd Floor, Office 2-A, 13 Umgazi Street Menlopark, Pretoria. The RealNet Executive is supported by an experienced management team and support personnel. The Managing Director, Jan Davel, whom is an experienced commercial attorney and a seasoned businessman, enjoys the support of a dedicated Sales Manager, as well as a very efficient Operations Manager. A Professional Accountant is the Financial Manager who also oversees the group’s property letting and property management administration. National supply chain services, systems and marketing support are in the capable hands of a dedicated coordinator, while corporate governance and matters of legal and regulatory compliance are attended to by an admitted attorney in support of the Managing Director.

RealNet’s support

“Focus on your business, work hard and ‘make your business your business’. I chose the right franchisor: RealNet is a top brand with a tried and tested business system and top class support. The franchisor does not limit our entrepreneurial skills and I have also been offered an opportunity to expand my area of operation. RealNet treats its franchisees as its customers.” - Koos Pretorius (Franchisee RealNet Kungwini)

Training and hands-on assistance are provided by experienced Regional Managers. The RealNet Regional Managers’ primary responsibilities are to improve the group’s market share, to create brand awareness and to improve brand recognition in collaboration with RealNet’s franchisees. RealNet’s Regional Managers assist franchisees with induction training, business set-up, agent recruitment, performance and risk management, planning and budgeting, best practices and much more.

RealNet was founded in Pretoria in 1996 and started franchising its concept in 2001.

Today we have a national footprint of more than 60 franchise territories employing more than 350 estate agents who facilitate residential, commercial, industrial and agricultural sales, sales in property developments, property letting and property management.

About us

For me, as a RealNet franchisee, it is easy to be excellent. One simply has to live the RealNet values with passion! I believe that in holding myself to the highest professional and ethical standards, I serve my community by providing exceptional service as I always endeavour to prove worthy of my clients ‘trust and friendship’, with a view to becoming a long term friend and advisor.”- Magda Stoffberg (Franchisee RealNet Glen Erasmia)

At RealNet we understand that our business is about fulfilling people’s needs, dreams and aspirations.

We believe that the essence of our business is people, wherefore our focus remains on our clients.

Our objective is to provide the real customer experience in each and every real estate transaction, regardless of the circumstances.

RealNet is headed up by a dynamic team of property professionals who have hands-on experience and practical know-how in both the real estate and franchise sectors.

RealNet franchisees and estate agents receive the best training and business support to ensure that they can deliver the best service and the most rewarding customer experience.

RealNet is about realPEOPLE leading the way in an environment where excellence,

commitment, enthusiasm, energy and fun are fundamental business principles.

Action Execution Being quick off the mark to implement action plans and persisting in the task at hand despite difficulty or obstacles. Trust & Respect Earning respect through infallible integrity in all actions. Entrepreneurship Balancing innovation and calculated risk-taking for business development and sustainability. Abundance Sharing our knowledge, time and resources excessively, contributing to everyone around us. Making a Difference Making a positive impact in people’s lives.

Our values RealNet has realVALUES and is committed to making a

realDIFFERENCE in the lives of all our people and those we serve.

RealNet’s vision is to become the most respected real estate company in the country and to have the most profitable franchises in South Africa.

Our vision

RealNet Holdings, through its national network of franchises, strives to ensure that all stakeholders extract maximum value from the RealNet Group, thereby creating the highest turnover and the most profitable franchised property group in South Africa.

Our mission

To assist our franchisees to obtain the biggest possible market share and to assist our estate agents to persistently achieve above average results in facilitating real estate transactions.

Our management’s mission

Business OpportunitySet-up costs*:

Vary between R150 000 and R800 000 depending on the franchisee’s requirements.

(* Set-up costs include once-off joining fee, a marketing pack, induction training, systems installation, etc.)

The franchise agreement’s most salient terms:

Monthly fees: Vary between R1 930 and R6 460 Success based royalty fee: 5% of gross commissionMarketing and branding fee: R425 per monthInitial agreement term: 10 YearsRenewal term: 5 Years, whereafter it will continue for an indefinite period, subject to RealNet’s standard terms and conditions.

(* Amounts quoted are VAT exclusive.)

For more information, kindly contact Tommy Thompson

Cell: 082 920 9022

Email: tommy@realnet.co.za

www.realnet.co.zawww.facebook.com/realnetholdingshttps://twitter.com/realnetholdings

… a CAREER opportunity

Why a career in real estate?Considering the rising levels of unemployment, perhaps it is time to consider a career as a Real Estate Practitioner. Here is why... In recent years the real estate industry has transformed from a poorly regulated environment peppered with ‘fly-by-night’ operators, to a professional environment with Real Estate Practitioners who conform to prescribed guidelines, hold compulsory qualifications and meet other stringent requirements to entry.

As a long term career, the real estate industry now offers a solid return on investment and the excitement and safety of pursuing a career within an ever growing market. In fact, if one considers the investment of cost and time required to obtain a regular formal qualification, the real estate fraternity could be a highly favourable career option.

Advantages, benefits and opportunitiesThe flexible working hours is a plus for most estate agents. True; estate agents must be available whenever clients require assistance and business is often conducted outside the typical nine to five, but that means that there is no boring routine. Each Real Estate Practitioner (estate agent) basically owns a business within his Principal’s business. Within this set-up, the estate agent’s ‘business’ can be as large as he wants it to be, depending on the amount of time and focus he wants to dedicate to his career. The reward potential is of course directly proportion ate to the estate agent’s investment of time, energy, funds and other resources. Subject to the approval of the Principal, an established estate agent may employ an assistant to manage administrative tasks while the estate agent is out in the field. The estate agent can thus determine his own business structure and strategy within the framework of somebody else’s business.

“It takes passion, consistency, commitment, drive and a singular focus on attaining your targets. We are in the ‘people’s business’ as well as the ‘faith business’; someone who believes in himself is unstoppable, especially when he is supported by a knowledgeable franchisor. We believe in constant recognition and supporting the personal development of our agents, helping them achieve the success they desire.”- Johann du Plessis (Franchisee RealNet Bloemfontein)

Working in this multi-disciplined industry, estate agents acquire skills and practical knowledge of several related disci plines such as the legal, financial and marketing sectors. The opportunity exists to specialise in residential sales, property rentals, agricultural sales, commercial sales, rentals, property management and perhaps even in the marketing of new property developments and retirement villages.

A career in real estate is mostly about creating and maintaining long term relation ships. Excellent client service will yield future rewards and any existing Real Estate Professional can attest to the power and value of a satisfied client’s word-of-mouth to his social sphere. Many clients also prefer to return to the same Real Estate Professional for real estate services years down the line when he upgrades or downgrades according to changes in his lifestyle.

With unlimited earning potential, very few people realise just how rewarding a career in the real estate industry can be. Although earning potential is directly related to the estate agents’ efforts, skills and know-how, top performing estate agents earn incomes on par with doctors, lawyers and accountants. In fact, many successful estate agents are profession ally qualified individuals who migrated from other indus tries to the real estate arena.

This migration is mainly attributed to the flexibility, financial reward and excitement the real estate industry offers.

“Life is about give and take. I believe in investing in people and have created a platform for my top performing agents to discover their entrepreneurial aptitudes by offering them independent business opportunities. My ‘big brother’ (the RealNet franchisor) is always available to assist me with whatever I need to make my franchise a success.” - Astrid Smith de Gruchy (Franchisee RealNet Select)

RealNet’s vision is to become the most respected real estate company in the country and to have the most profitable franchises in South Africa.

Our vision

RealNet Holdings, through its national network of franchises, strives to ensure that all stakeholders extract maximum value from the RealNet Group, thereby creating the highest turnover and the most profitable franchised property group in South Africa.

Our mission

To assist our franchisees to obtain the biggest possible market share and to assist our estate agents to persistently achieve above average results in facilitating real estate transactions.

Our management’s mission

Action Execution Being quick off the mark to implement action plans and persisting in the task at hand despite difficulty or obstacles. Trust & Respect Earning respect through infallible integrity in all actions. Entrepreneurship Balancing innovation and calculated risk-taking for business development and sustainability. Abundance Sharing our knowledge, time and resources excessively, contributing to everyone around us. Making a Difference Making a positive impact in people’s lives.

Our values RealNet has realVALUES and is committed to making a

realDIFFERENCE in the lives of all our people and those we serve.

The following is an example of an estate agent’s potential income based on a property sold for R1 500 000, commission calculated at 6% and a 50/50 commission split with the estate agent’s Principal.

Property purchase price: R1 500 000Commission: 6%Total commission: R90 000Estate agent’s income: *R45 000

(*Income tax will be deducted according to the SARS guidelines.)

Your potential income

“Discipline, focus, dedication, hard work and close adherence to the RealNet franchise model are the keys to success. I offer my clients and my agents the best possible exposure. I use the best systems available in the marketplace and I use the additional income generating opportunities that are available through my franchisor’s trade connections.” - Juan Botha (Franchisee RealNet Anker Nelspruit)

Why RealNet?By joining a RealNet franchise, the prospec tive estate agent enjoys the benefit of a tried and tested business model supported by a national brand that is not only well-established, but also well-reputed. All franchised estate agencies operating under the RealNet banner have access to training of the highest standard, as well as practical coaching and mentoring. In addition to the latest IT systems, the RealNet franchisor provides a search engine optimised website, it feeds property listings to the most prominent property portals automatically, it offers mobi-sites, electronic document librar ies that host legal, marketing and advertising templates. The RealNet franchisor provides its franchisees with up-to-date industry information and polices the group’s corporate governance and compliance. This protects franchisees and estate agents against negligence, ignorance and sometimes just forgetfulness. Furthermore, all pertinent legal documents such as Offers to Purchase are promptly updated to comply with industry and legislative requirements.

STEP 1 You will need a reliable car, a mobile phone and a bit of cash to sustain yourself for at least six months. STEP 2 You will have to serve as an “intern estate agent” at an established real estate agency for 12 months while completing the Further Education and Training (FET) Level 4 Real Estate Certificate, followed by the Professional Designation Examination (PDE) Level 4. STEP 3 Once you have completed steps 1 and 2 above, you may apply for a full status Fidelity Fund Certificate from the Estate Agency Affairs Board (EAAB), where after you may work independently as an estate agent, without the supervision of a Principal. STEP 4 To become a Principal Real Estate Practitioner, qualified estate agents must complete the National Certificate in Real Estate (Level 5) and the PDE Level 5. Certain exemptions exist for experienced estate agents who have been in the industry for an uninterrupted period of time, while other exemptions exist for estate agents over the age of 60 years.

How to become a Real Estate Practitioner

Franchisees often share their knowledge and practical know-how with estate agents, creating a platform for cross-pollination of ideas. The real estate fraternity is a very competitive environment where the best-of-breed enjoy benchmarking and friendly rivalry.

For career opportunities visit our website at

www.realnet.co.za or contact us at 0860 460 460