Discovering charming villages Heini Niklas-Salminen

How to attract visitors to Charming villages?

Heini Niklas-SalminenCEO Virtual Guide AR/VR

Singapore, Sydney or Barcelona?

Or CHARM village Mathildedal in Finland?

Path from awareness to travel

Visibility – 3 year development

Visibility now: 109.100 Google searches in July 2020

Travel Digital Ecosystem

CharmTraveller

SocialMedia

Media

Tripadvisor

DMO

OTA’s

Meta search

Other salesplatforms

Service Providers

AwarenessSearchingConsideration

Product inventoryDestination information

SaaS platforms

Shareddata

API

Open source

ComperingDecisionSharing

Awareness – Website: Be Visible for Google

• Mobility

• Expertise

• Authority

• Trust

Awareness – Channels to feel it• Facebook• Instagram• Youtube

Consideration – What other people think?

Consideration – What else is available?

Desicion – Book and Buy

Delivery and & Use – New technologies

• AR App – CHARM• TourGuideFox

Loyalty & Advocacy

Thank You!

Heini Niklas-Salminen

TourGuideFox.com