Discovering charming villages Heini Niklas-Salminen
How to attract visitors to Charming villages?
Heini Niklas-SalminenCEO Virtual Guide AR/VR
Singapore, Sydney or Barcelona?
Or CHARM village Mathildedal in Finland?
Path from awareness to travel
Visibility – 3 year development
Visibility now: 109.100 Google searches in July 2020
Travel Digital Ecosystem
CharmTraveller
SocialMedia
Media
Tripadvisor
DMO
OTA’s
Meta search
Other salesplatforms
Service Providers
AwarenessSearchingConsideration
Product inventoryDestination information
SaaS platforms
Shareddata
API
Open source
ComperingDecisionSharing
Awareness – Website: Be Visible for Google
• Mobility
• Expertise
• Authority
• Trust
Awareness – Channels to feel it• Facebook• Instagram• Youtube
Consideration – What other people think?
Consideration – What else is available?
Desicion – Book and Buy
Delivery and & Use – New technologies
• AR App – CHARM• TourGuideFox
Loyalty & Advocacy
Thank You!
Heini Niklas-Salminen
TourGuideFox.com