2016 MEDIA KIT INDULGEDFW.COM2016 MEDIA KIT INDULGEDFW.COM

The affl uent audience of

INDULGE is a prime market

for information on shopping,

home decor, interior design,

travel, gourmet dining and

luxury lifestyles. In addition

to spectacular cover stories,

fashion features and special

focus sections that spotlight

the art of living well. INDULGE

offers these departments in

every issue.

The i ListEach month, our INDULGE stylistas cover a lot of territory in their quest to fi nd what’s new and fabulous in Tarrant County and beyond. Here they focus on the dozen or so things–from new shops and merchandise to rare fi nds and local events – that should be on everyone’s to-do list.

Personal Style Spotlighting trends in beauty and fashion with profi les of designers and shops, along with fabulous products from local stores.

Home Style The latest in home décor and design with ideas for everything from the kitchen to the pool.

Tech TrendsGadgets, equipment and buying advice for gear-heads who want

to keep up with what’s cool.

Good Tastes Delectable and delicious recipes and tips for serious home cooks, from great new wines to try to the magical ingredients for your

next dinner party.

Restaurant NewsThe latest developments in the area’s vibrant food scene – in the kitchen with chefs, restaurateurs, cookbookauthors and more.

Fine Arts A behind-the-scenes look at the cultural events and organizations that enrich our area.

Great Escapes Spotlight on one out-of-the-box itinerary for the upscale traveler.

Hot TicketsThe latest in worldwide luxury destinations, new hotels to check into and other timely travel tidbits.

Road Raves Take the scenic route to vehicular bliss with our knowledgeable and expert test drives of the newest luxury vehicles on the market.

Family Matters Ideas for important family occasions from graduations to Mother’s Day – and anytime treats for the little ones you love.

The Scene See who’s socializing, from outdoor gatherings to swank soirees – because no one can make every party. Plus, our Save the Dates planner so you know what to put on your calendar.

The Last SipAn expert recipe for one special libation to make and enjoy all month long.

The lifestyle

808 Throckmorton St.Fort Worth TX 76102Contact your AccountRepresentativeor call 817-390-7600.

808 Throckmorton St.808 Throckmorton St.

The Each month, our INDULGE stylistas cover a lot of territory in their quest to fi nd what’s new and fabulous in Tarrant County and beyond. Here they focus on the dozen or so things–from new shops and merchandise to rare fi nds and local events – that should be on everyone’s to-do list.

Personal Style Spotlighting trends in beauty and fashion with profi les of designers and shops, along with fabulous products from local stores.

Home StyleThe latest in home décor and design with ideas for everything from the kitchen to the pool.

Tech TrendsGadgets, equipment and buying advice for gear-heads who want

to keep up with what’s cool.

Good TastesDelectable and delicious recipes and tips for serious home cooks, from great new wines to try to the magical ingredients for your

next dinner party.

Restaurant NewsThe latest developments in the area’s vibrant food scene – in the kitchen with chefs,

or call 817-390-7600.or call 817-390-7600.

Delivering your ad message to the right audience is key when selecting where to spend your advertising and marketing dollars. In this day and time, no one can afford for their message to be sent to the wrong audience or have their ad dollars wasted with a sub-par delivery system.

That is why Indulge magazine successfully delivers 50,000 copies each month (more than any other luxury and city magazines in the area) to a select audience who meet specifi c income, net worth and home value requirements throughout Tarrant, Parker, Johnson, Hood and Denton counties. Our primary distribution model is based on an address-specifi c list of households selected for their high-end, luxury profi le and copies are mailed or direct-delivered to their home.

Throughout the year, we update our proprietary database of households to refl ect the ever changing landscape of wealth. This VIP formula utilizes Claritas, Equifax, county appraisal districts and more to fi nd the specifi c characteristics of wealth we are looking for based on income, net worth, home value and the consumers lifestyle.

This address-specifi c distribution model plus controlled commercial copies distributed through select retail locations, luxury hotels, private clubs, and black tie events and fundraisers delivers your advertising message to the most affl uent consumers in the market.

Address-Specifi c Household CopiesIndulge is distributed to select homes throughout

Tarrant, Parker, Johnson, Hood and southern

Denton County areas that meet the following

criteria: Home Value $350,000+; Household

Income $200,000+; Household Net Worth

$250,000+; Lifestyle propensity to spend money

on apparel, travel, gourmet food, wine, fi tness,

antiques, home products and services.

Copies are delivered the fi rst week of the month

to address-specifi c luxury households via mail or

direct-delivery (including the upscale communities

of Colleyville, Southlake, Southwest Fort Worth,

Arlington, Dalworthington Gardens, and Mansfi eld).

Controlled Commercial CopiesThroughout Tarrant County, Indulge is distributed

at a controlled number of high-end locations

including exclusive spas, the fi nest salons, upscale

boutiques, professional offi ces, physician lobbies,

retail outlets, restaurants, design centers, upscale

malls, advertiser locations and other premium

spots where our target readers can be found.

Event CopiesEach month, Indulge partners with select events

and charitable organizations to reach the high-end

consumer through a variety of outlets including

black tie events, luncheons, high-profi le benefi ts

and fundraisers. As a sponsor of these events,

Indulge provides you an opportunity to reach this

audience as well with your advertising message in

copies distributed through valet service, table tops,

gift bags, or hand delivered to attendees.

Upscale Hotel CopiesEach week Indulge is distributed to the high-end

visitor and business traveler throughout Tarrant

County at top hotels including The Ashton, , Fort

Worth Club, Omni Hotel – Fort Worth, Stockyard

Hotel, and Worthington Renaissance.

Private Club CopiesEach month, Indulge is distributed to the most

prestigious private clubs for their members to read

including City Club, Colonial Country Club, Fort Worth

Club, and Ridglea Country Club.

Digital & Social MediaIndulge is available in several formats - oversized print,

online at indulgedfw.com, and as an iPad App. Each

format is a complete resource where readers can fi nd

all of the editorial content, photos and more from

each months issue. Advertisements are reproduced

digitally and contain active website links. We produce

multiple formats so that we connect with consumers

in their preferred format and help you reach wealthy

consumers with your interactive advertising message.

Indulge staff members are active in social media

through Facebook, Pinterest, Twitter and more.

We enjoy and encourage dialogue between staff

members, consumers and advertisers.

Distribution

Distribution of INDULGE target audience households across the marketplace

Sources: Epsilon, Tarrant Appraisal District, Parker Appraisal DistrictSources: Epsilon, Tarrant Appraisal District, Parker Appraisal District

Who We AreStephanie Allmon Merry Editorial Director Stephanie Allmon Merry is an award-winning features writer and editor who grew up in Dallas but has called Fort Worth home for more than 11 years. She brings her pride for North Texas and her passion

for local arts, music, dining and the pursuit of all things fabulous to each issue of INDULGE. Besides directing the magazine, Stephanie oversees the Life & Arts section and other special print and digital products for the Star-Telegram. A Southern Methodist University graduate, her work as a writer and editor has been published all over the country. Stephanie is actively involved in several civic and charitable organizations, and when she’s not madly rushing to meet daily deadlines, she can be found enjoying the area’s best restaurants, museum offerings or stage performances with her husband Michael.

Jeremy Cannon Art Director Jeremy Cannon began his graphics career in 1995 with a pica pole, an X-acto knife and great expectations. Since then he’s created two monthly magazines, designed and directed marketing and

branding collateral for private clients, created award-winning newspaper and magazine page spreads and designed effective web presence for local businesses. When he’s not driving the artistic direction of INDULGE, Jeremy spends his time painting, serving a local church and renovating a historic home in Fort Worth’s Near South Side, where he lives with his beautiful wife and their surly cat.

Jenny B. Davis Fashion & Beauty Editor Jenny B. Davis, an award-winning journalist and photo-shoot stylist, has written for publications ranging from Travel + Leisure and USA Weekend to The Christian Science Monitor. She’s sat front row

at Mercedes-Benz Fashion Week in New York, taken a slow boat to China, skimmed the treetops of The Darién Gap in a Cessna, and soaked up the sun everywhere from Phuket to Puerto Banus. A member of Fashion Group International, Jenny and her husband and two children relocated to Fort Worth from Chicago. She brings these life experiences and more to each page of INDULGE to help discriminating readers make intelligent choices. And dream a bit, too.

Ross Hailey Photographer Originally from Texas, but raised and coming of age in Asia, Ross Hailey brings his uniquely cultivated eye to our pages as the primary photographer for INDULGE. He has been active in commercial and

editorial photography for more than 20 years, with each issue of the magazine, he strives to create images that will take readers to a fresh visual destination. At day’s end, his creative journey leads to home in Northeast Tarrant County, where he and his wife cherish family time with their two lovely daughters.

Courtney OrtegaEditorial AssistantWhile most of Courtney Ortega’s responsibilities each month happen behind the scenes – from assisting with photo shoots to maintainingINDULGE’s social media pages – she is a versatile

writer and multimedia expert whose byline appears on everything from product roundups to trend pieces. Courtney is a native Texan and proud TCU alumna.

graduate, her work as a writer and editor has been published all over the country. Stephanie is actively involved in several civic and charitable organizations, and when she’s not madly rushing to meet daily deadlines, she can be found enjoying the area’s best restaurants, museum offerings or stage performances with her husband Michael.

branding collateral for private clients, created award-winning newspaper and magazine page spreads and designed effective web presence for local businesses. When he’s not driving the artistic direction of INDULGE, Jeremy spends his time painting, serving a local church and renovating a historic home in Fort Worth’s Near South Side, where he lives with his beautiful wife and their surly cat.

at Mercedes-Benz Fashion Week in New York, taken a slow boat to China, skimmed the treetops of The Darién Gap in a Cessna, and soaked up the sun everywhere from Phuket to Puerto Banus. A member of Fashion Group International, Jenny and her husband and two children relocated to Fort Worth from Chicago. She brings these life experiences and more to each page of INDULGE to help discriminating readers make intelligent choices. And dream a bit, too.

Discover a PassionFor PossibilitiesIn a world churning with instant messages,

graceless sprawl, ephemeral trends and

information overload, there is Indulge.

Each month, its generously-sized pages

reveal beautifully- presented, well

curated collections of simply the best –

nothing else.

The smartest styles, the newest and most

satisfying dining experiences, wonderful

gifts and gadgets, and vacations are all

here. There’s also must-read coverage of

meaningful social occasions and stories

about exceptional homes and insights into

key residents who contribute to our area’s

arts, culture and commerce.

Indulge is opinionated. Indulge chases

beauty but cherishes home. It’s edgy and

optimistic, yet always grounded in reality.

Indulge never confuses expense and

extravagance with luxury and integrity.

Every element of Indulge draws on local

connections and local talent, a perfect

fi t for a magazine that’s produced by the

Fort Worth Star-Telegram, the community’s

most trusted name in news and

community involvement.

All Year Long 2016 Indulge Editorial Calendar:

January:FW Stock Show & Rodeo CoverageSpecial Focus: Body, Soul & Fitness – Revitalization & Renewal

Advertising Supplement: Luxury Spas and Salons (profi les)

Advertising Supplement: Private School Guide Space Deadline: December 22nd

February:Special Focus: Wedding & Bridal Guide

Advertising Focus Page: Wedding & Attendants Gifts Advertising Focus Page: Valentine’s Day Gifts

Space Deadline: January 20th

March:Spring Fashion Issue Special Focus: Food & Wine

Advertising Special Supplement: Health/Medical

Space Deadline: February 17th

April:Spring Design IssueSpecial Focus: Design Resource Guide, Spring Edition

Advertising Supplement: Summer Camps (profi les)

Space Deadline: March 17th

May:Texas Destinations & Lake LivingSpecial Focus: Golf / Crown Plaza Invitational at Colonial

Advertising Supplement: Private Clubs & Golf Courses (profi les)

Advertising Focus Page: Pamper Mom; Graduation Gifts

Space Deadline: April 21st

June:Mens Issue Advertising Focus Page: Fathers Day Gifts

Space Deadline: May 18th

July:Summer IssueSpecial Focus: Outdoor Living

Space Deadline: June 16th

August:Special Focus: Family / Kids

Advertising Supplement: Back to School focus

Space Deadline: July 21st

September:Fall Fashion IssueAdvertising Supplement: Luxury Auto Preview Advertising Focus Page: Gallery Night

Advertising Special Supplement: Health/Medical Space Deadline: August 18th

October:Fall Design IssueSpecial Focus: Design Resource Guide, Fall Edition Advertising Supplement: Cancer Awareness Space Deadline: September 22nd

November:Special Focus: Food and Entertaining

Advertising Supplement: Catering Guide (profi les)

Advertising Supplement: Holiday Entertaining Guide

Advertising Focus Page: Holiday Gifts

Space Deadline: October 20th

December:Holiday IssueAdvertising Focus Page: Holiday Gifts

Space Deadline: November 16th

All Year Long 2016 Indulge Editorial Calendar:

January:FW Stock Show & Rodeo CoverageSpecial Focus: Body, Soul & Fitness – Revitalization & Renewal

Advertising Supplement: Luxury Spas and Salons (profi les)

Advertising Supplement: Private School Guide

Space Deadline: December 22nd

February:July:Summer Issue

Special Focus: Golf / Crown Plaza Invitational at Colonial

Advertising Supplement: Private Clubs & Golf Courses (profi les)

Advertising Focus Page: Pamper Mom; Graduation Gifts

Space Deadline: April 21st

June:Mens Issue Advertising Focus Page: Fathers Day Gifts

Space Deadline: May 18th

Advertising Rates

Ad Size 1X 3X 6X 12X

Two-Page Spread $6,825 $6,145 $5,880 $5,565

Full Page $4,620 $3,940 $3,675 $3,310

Half-Page Horizontal $2,575 $2,050 $1,970 $1,710

Half-Page Vertical $2,575 $2,050 $1,970 $1,710

Quarter Page $1,735 $1,260 $1,155 $1,050

Premium Position 1X 3X 6X 12X

Back Page* $5,775 $4,925 $4,594 $4,138

Inside Front Page* $5,313 $4,531 $4,226 $3,807

Inside Back Page* $5,313 $4,531 $4,226 $3,807

Page Three $5,082 $4,334 $4,043 $3,641

* These premium positions are on heavier-weighted, 100# coated, gloss stock.

Premium positions are sold on a frequency and availability basis. Check with

your account executive for details.

Issue Deadline (Space/Copy)* Distribution Start Date

* Digital ads due no later than 7 days after space/copy deadline.

January December 22 January 7

February January 14 February 3

March February 12 March 2

April March 18 April 6

May April 15 May 4

June May 13 June 1

July June 16 July 6

August July 15 August 3

September August 18 September 7

October September 16 October 5

November October 14 November 2

December November 18 December 7

Ad Size 1X 3X 6X 12X

Two-Page Spread $6,825 $6,145 $5,880 $5,565

Full Page $4,620 $3,940 $3,675 $3,310

Half-Page Horizontal $2,575 $2,050 $1,970 $1,710

Half-Page Vertical $2,575 $2,050 $1,970 $1,710

Quarter Page $1,735 $1,260 $1,155 $1,050

Premium Position 1X 3X 6X 12X

Back Page* $5,775 $4,925 $4,594 $4,138

Inside Front Page* $5,313 $4,531 $4,226 $3,807

Inside Back Page* $5,313 $4,531 $4,226 $3,807

Page Three $5,082 $4,334 $4,043 $3,641

Bleed Ads Image Area Trim Bleed Two-Page Spread 19” x 11.5” 19.5” x 12” 20.5” x 12.5” Full Page 9.5” x 11.5” 10” x 12” 10.25” x 12.5”

HALF PAGEVERTICAL QUARTER PAGE

HALF PAGEHORIZONTAL

FULL PAGE TWO PAGE SPREAD

INDULGE is printed on premium, coated 60# gloss paper, the

cover is printed on premium, coated 100# gloss paper. All ads

include four-color.

Digital Ad Submissions: We accept Adobe

Photoshop, InDesign, Illustrator, and Acrobat fi les. Please

include fonts, images and a hard copy of the ad. Photo fi les

should be CMYK format and at least 300 dpi. Ads or ad

materials can be sent digitally, your account executive can

provide details.

* Premium Positions are sold on a frequency and availability basis. Check with your account executive for details.

Production GuidelinesAd Dimensions

* Premium Positions are sold on a frequency and availability basis.

Sizes & Specifi cationsAd Size Image AreaTwo Page Spread 19” x 11.5”Full Page 9.5” x 11.5”Half Page Horizontal 9.5” x 5.67”Half Page Vertical 4.67” x 11.5”Quarter Page 4.67” x 5.67”

Premium Positions*

Back Page 9.5” x 11.5”Inside Front Page 9.5” x 11.5”Inside Back Page 9.5” x 11.5”Page Three 9.5” x 11.5”

Blow in PostcardsCustom postcards available in two sizes:4x6 or 5x7. Creative included.

Unique. Convenient. Customized. Have your postcard delivered with Indulge Luxury Lifestyle Magazine sent directly into the reader’s homes.

Product Features:Two Card Sizes: 4x6 or 5x7Full 4-Color Front and BackCardstock PaperCreative IncludedCustom Designed for your Company.

50,000 4x6 Blow in Postcard Rates• $1,500 Insert Only• $2,500 Printed and Delivered• $45.00 Per 1,000 Overruns

50,000 5x7 Blow in Postcard Rates• $2,500 Insert Only• $3,500 Printed and Delivered• $52.00 Per 1,000 Overruns

PolybagHave your pre-printed brochure or catalogdelivered with Indulge to our reader’s homes.

50,000 Brochure/Catalog$6,000 Insert Only (Rate may varydepending on weight of piece)

Contact your portfolio representative orSteffanie Stricker at 817.390.7600 orsstricker@indulgedfw.com

visit our website at indulgedfw.com

50,000 4x6 Blow in Postcard Rates

50,000 5x7 Blow in Postcard Rates BIG sale

“Indulge Magazine helps us reach our audience and inform our community about happenings at the Museum.”

– Marketing Department, Fort Worth Museum of Science and History

“Indulge is working out GREAT for us! We have had some amazing leads and have several outdoor kitchens in the works as we speak.”

- Julie Ziegenhorn, Owner, Lone Star Lifestyles and Landscape

“It is with much enthusiasm that I praise the services of the staff of Indulge Magazine. Lynn Hammer has worked tirelessly

and energetically toward the goal of advertising our unique business in a professional and timely manner, always eager to

satisfy our specifi c needs..”

- Cindy Eason, operations manager, Parkhill’s

“Indulge is a priceless partner in verbally conveying and graphically portraying the City Club’s mission statement to

a qualifi ed audience. Branding a private club is a complex endeavor, but the design team at INDULGE has nailed it with

uncomplicated intelligence.”

- Peggy Muir, General Manager, City Club