Mission: FORECAST, CREATE, and TRANSFORM THE BUSINESS OF

FASHION

IFF’15 Theme: Creating and Retailing Winning Fashion in an Omni-channel

Era

CONFERENCE AGENDA

DAY 1 – March 18, 2015 (WEDNESDAY)

11:30 - 13:30 = IFF KNOWLEDGE SERIES: FUTURE FASHION

CREATIVE - INTERNATIONAL TRENDS SS16 AND PREVIEW OF AW

2016-17 - SHAPING THE FUTURE OF FASHION IN WOOL

Get insights into how wool can be used to address, through innovations, the

consumer desires for more casual dress with a focus on India, for the coming years and

beyond SS16 and AW 2016-17 season.

Roy Kettlewell , Global Innovations Manager, The Woolmark Company,

Australia

About the international expert:

o Over 40 years‘ experience in the wool innovation business with companies such

as the International Wool Secretariat and The Woolmark Company in the UK

o Worked with entire wool processing pipeline from the raw fibre to garment

making in Europe, USA, China, India to implement the new technologies and

deliver a point of difference for the industry

o Collaborated with global retailers such as M&S, Levis, LL Bean, La Redoute, Levi

Strauss, Lacoste, Hugo Boss etc to help, through training key staff, to

communicate the benefits of merino wool innovations to the consumer

o Worked towards innovation and creating demand for merino wool

Birgit Gahlen, Key Account Manager, The Woolmark Company and Wool Lab

Specialist based in Milan, Italy

About the international expert:

o Over 24 years varied experience in the field of textiles and cover the complete

pipeline ―from sheep to Fashion‖ working through close relationships with the

international textile and Fashion k-players.

o Responsible for research, product development, works with fashion companies

and designers

o Conducts workshops and classrooms with manufacturer‘s and fashion schools

o Degree in Textile Engineering from the FH Muenchberg (Germany)

12:00 - 13:30 = ROUNDTABLE: TECHNOLOGY SHAPING THE

FUTURE GROWTH OF FASHION – THE WAY FORWARD

- Global perspective on Fashion technology and focus on Customer Experience (15

minutes)

- Omnichannel Engagement: A Walkthrough of SAP‘s Fashion Management Solution

(10 minutes)

- Case Study: How did SAP Innovate with world‘s 4 largest fashion brands (20 mins)

- Roundtable Discussion: Technology shaping the future growth of fashion – The Way

Forward (45 minutes)

Moderator: Christoph Schroeder, Global Director-Retail Solution Strategy, SAP

Anil Shankar, Customer Care Associate & Sr. GM - Solutions & Technology,

Shoppers Stop

Arun Gupta, Managing Partner & Director, Ingenium Advisory

Kiran Komatla, Head IT, Celio

Manoj Krishnan, CIO, Landmark Group

Ranjan Sharma, CIO, Bestseller (Jack & Jones, Vero Moda, ONLY)

Vikram Idnani, Head IT, Trent

13:30 - 14:00 – Lunch

14:00 - 15:30 = CONFERENCE: IFF INAUGURAL AND KEYNOTE ADDRESSES -

CREATING AND RETAILING WINNING FASHION IN AN OMNI-CHANNEL ERA

The evolution and digitalization of shopper behaviour and the leap towards buying

preferences from online channels of consumers has catapulted the fashion world into a

new arena of opportunities. Fast fashion that is young and dynamic and reflects the

culture and ethos of an aspiring echelon of fashion consumers is the need of the market

and this requires a constant monitoring of successful strategies and trends from around

the world, yet with an ever-growing focus on virtual approaches and execution. This is

even more important in a growing market like India where diverse cultures and paces of

change challenge the best retailers and consumer brand leaders. Join us for an

intensive insights sharing discussion that will enlighten and inspire with key trends, new

insights and success stories from global leaders of retailing and fashion creation who are

creating new success stories with their fashion, online models, retail formats and

technology innovations.

Chairman’s Welcome Remarks and Introduction to IFF’15: Kabir Lumba,

Chairman, IFF and MD, Lifestyle International

Keynote Presentation: Bonnie Brooks, Vice Chairman, Hudson’s Bay Company

(Saks Fifth Avenue, Lord and Taylor)

Amit Maheshwari,Head Fashion, Snapdeal.com

Govind Shrikhande, CCA & Managing Director, Shoppers Stop

Dr. Thomas Vetter, Senior VP and Global Head, Consumer Industries, SAP

Moderator: B S Nagesh, Founder, TRRAIN

Anchor: Shaili Chopra, Award-winning news Presenter and formerly Senior

Editor, ET Now

15:30 - 16:45 = CONFERENCE: THROUGH THE LOOKING GLASS: CREATING

NEW IDEAS FOR CATALYZING FASHION AND LIFESTYLE CONSUMPTION

The rise of the great fashion aware consumer is upon us and this growth will continue for

the next several years, only if we are able to leverage the factors through design,

marketing, innovation, store experiences, omni-channel, digital experiences and

technology evolution in a complete manner. Competing solely on price, range, location

and even brand is no longer good enough. We as retailers have to innovate to leverage

the tremendous growth opportunities in this growing but competitive market. How can we

cultivate a culture of innovation within the fashion industry to build fashion into lifestyle –

creating trends that inspire the feel-good, a tasteful fusion of our heritage with the trendy

fashions of the west, developing new categories such as rise of ‗kidswear‘ which has

emerged as a very profitable category on it own, new concepts like ‗Wearable Devices‘

which combine a new form of Fashion with Function, creating a sense of next season

collections with the customers so that they imbibe the fashion sense of upgrading their

wardrobes with each season, expanding into accessories and building home and living

statements, designing omni-channel experiences which integrate smart-phone shopping

experience with smart-stores, and further models like the ‗click and collect‘ mode which

have shown big promise and a big hit with shoppers. We need to develop a ‗perpetual

fashion‘ outlook, where fashion designers, brands, retailers, fashion and lifestyle

magazines, e-retailers see fashion, talk fashion, and aspire to dress their customers and

abodes in the best of fashion lifestyle statements alike.

Moderator: Shaili Chopra, Award-winning news Presenter and formerly Senior

Editor, ET Now

Lead Presentation: Ankur Bisen, Head of Retail Practice, Technopak

Alok Dubey, CEO – Lifestyle Brands Division, Arvind Lifestyle Brands

Dilip Kapur, President, Hidesign

Gaurav Mahajan, President - Group Apparel, Raymond

Narendra Kumar, Fashion Designer and Consultant

Vishal Trehan, Country Head, Forever New

16:45 - 18:15 = CONFERENCE: CRAFT AT CROSSROADS - INTEGRATING CRAFT

WITH FASHION, IMPROVING THE VALUE CHAIN

Traditional know how has regained its significance as a base for knowledge

which can be utilized for the welfare of all. In a globalizing and increasingly digital

world, which is reaching for emotional and cultural connections, crafts can bring

forth harmony. In the emerging knowledge economy, crafts and folklore will form

the foundations of a nation‘s wealth, especially in countries like India, which has

a magnificent heritage and a glorious future.

Much has been done to revive languishing crafts, rejuvenate traditional ones by product

development and appropriate marketing. The skills of traditional craftsmen have been

recognized and appreciated. The initiatives by NGO‘s, individuals, organizations and

Government have been wide ranging and have definitely changed the perception of

consumers towards crafts. Presently the key social challenges faced by the practitioners

of crafts are to secure sustained livelihoods, fair wages, and enhanced dignity for the

caste based craft practicing community for continuity.

Craft is not just a romantic notion or artifact but integral to the Indian lifestyle. So much

so that it was employed as a tool and metaphor of nation building in colonial India. Why

then is it relegated to a mere artifact in modern India?

Craft has evolved from a closed community-based enterprise to a quasi business model.

This is exemplified by the fact that there is a longer value chain connecting the

craftsman and the user. Designers form significant links in this chain. Can designers

then be the game-changers in this value chain? After all designers can enhance the

relationships between links in a meaningful way. We will bring together experienced

voices to share varied perspectives on the subject.

Keynote Speaker: Prof. Ashoke Chatterjee

Keynote Speaker: Judy Frater

Panelists:

Prof. A.G Rao

Meera Mehta

Prof. Nina Sabnani

Sally Holkar

Sarfaraaz Khatri

Shibani Jain

Sunita Shankar

Moderated by: Prof. Dr. Sharmila J. Dua, National Institute of Fashion

Technology

NIFT ALUMNI MEET:

18:15 - 18:45 = NIFT ALUMNI MEET

- Followed with Wine and Cheese networking (by invitation only)

16:45 - 18:00 = ROUNDTABLE: SOURCING & MERCHANDISING ROLE IN

TODAY’S FAST CHANGING WORLD OF BRICK & MORTAR AND ONLINE

BUSINESS CHANNELS

For us brands and retailers, our collection is our pride. It‘s an art which we practice daily

- the passion which we work towards everyday in sourcing the best products from the

world over to make an eclectic range available to the consumer in our stores which

excites him, and in turn differentiates and uniquely positions us from the vast range in

the market. With the new-age Technology that has made the consumer savvier and

smarter than ever - smartphones, tablets, social networks, marketplaces and the

development of global e-commerce has given users unprecedented amounts of tools to

discover products and brands from all over the world. We as retailers need to bring the

same freshness in our products and variety. Consumers want something other than the

same products that they‘ll most likely see on their friends, colleagues and family.

Customers are looking for: something different – something unique – something that

reflects their personality and style – something that allows them to stand out. Therefore,

a more sophisticated customer in the pursuit of differentiation needs, is changing the

mandate in how we as retailers and brands source our brands and products. We will

explore many perspectives on:

How to Source:

Quality & Production:

o What is Quality and is it different for Brands and retailers targeting different

segments of the market?

o How do we get desired Quality in our products?....Deep Dive

Production

o Role of Production facilities in making Quality Product.

o Do's & Dont's while setting up or selecting a production facility.

o Do Production set ups have a role in product differentiation through design

execution, quality and costs. How?

Buying guide:

o How to price your product ?

o How to buy the correct Quantity, how to anticipate the Rate of Sale ?

o How to ensure a Consumer value proposition to ensure high sell through and low

returns?

Merchandising:

o Instore Product experience thru Product stories, Space Allocation, Visual

Merchandising, In store communication, labels & Tags.

o Instore Brand experience thru Training, Visuals, Service.

o How to predict demand, manage and move inventory and integrate physical and

online selling channels ?

o Content creation relevant for online and mobile platforms.

Moderator : Ankur Joshi, Co-Founder & CSO, Ambab

Opening Presentation: Pakhie Saxena, Associate Director, Retail, Technopak

Amit Sarda, Co-Founder and MD, Soulflower

Karel Williams, Global Strategic Marketing Associate Director, DOW Chemical

Manohar Chatlani, Chairman, Soch

Sanaa Jhurani, Marketing Head, Heel and Buckle

Sandeep Yadav, Head - Sourcing & Merchandising, Fashion, Snapdeal.com

in association with

presents

16:45 - 18:15 = IFF KNOWLEDGE SERIES: CRAFTING THE POWER OF INDIAN-

NESS INTO AN INFLUENTIAL GLOBAL LUXURY BRAND

In the history of the world, there are no better cultures than India and China with such a

rich legacy of over 5,000 years of continuous culture and heritage deeply embedding a

sense of aesthetics, design, and finesse in our lifestyles. Indeed, India has been the

Land of the Maharajas for over a millennia, and even after 85 years, the world

remembers the fable of how the most famous jewellery piece – the ‗Maharaja of Patiala‘

necklace made by Cartier was crafted in India.

Could a globally luxury brand come out of China? Something which the West thought

impossible was mastered by one man who said, “I just thought to myself, that if you

agree that China will eventually be the largest economy in the world, it was time to start

a brand that was quintessentially Chinese”. David Tang, founder of Shanghai Tang – the

first global Chinese luxury brand – drove his vision on the ethos of revitalizing Chinese

designs, interweaving traditional Chinese culture with the dynamism of the 21st century.

India has all the ingredients – exquisite skilled craftsmanship, design aesthetics which

can inspire the best in the world, marketing talent and leadership experience which is

leading and building powerful global brands internationally, and most of all the

understanding of building an emotional relationship and putting the soul into the brand.

Yes, India will be able to create a global luxury brand within the next decade – the skills

and knowledge you will need will be shared exclusively in this highly inspirational

session, led by two renowned specialists who have provided the vision and mentorship

to building many successful ventures and brands.

(Limited Seats – 30 global luxury aspirants only)

Anchal Jain, Serial Fashion Entrepreneur and Visiting Faculty at IIM,

Ahmedabad

About the expert:

o Anchal is highly regarded as a thought leader in the Indian Fashion and Lifestyle

industry. He is part of the think tank on the future of fashion retailing in France

and also serves as a mentor to select start-ups.

o With over 25 years of commitment in fashion and retail industry, Anchal is an

established veteran at converting powerful ideas to reality

o Serial entrepreneur who has enjoyed a string of successful start-ups in Europe

and India.

o Co-founded Trenspott, a globally disruptive way for consumers to discover and

engage with fashion online.

o Co-founded India‘s first online private sales business which he successfully

exited with an 8x valuation.

o Anchal has an MBA from Indian Institute of Management, Ahmedabad (1985-87)

and is now a visiting faculty at Indian Institute of Management, Ahmedabad.

Prof. Piyush Kumar Sinha, Professor, Retailing and Marketing, and Former

Chairperson, Centre for Retailing, Indian Institute of Management, Ahmedabad

(IIMA)

About the expert:

o Professor Piyush Kumar Sinha is a faculty in the area of marketing and retailing

with more than two decades of academic and industry experience.

o Prior to joining IIMA, he was the Dean at MICA.

o Teaches Retailing and Marketing Management to the post graduate students. He

also offers courses on Marketing Management and Consumer Behaviour to the

Ph.D. students.

o Conducts training programmes for senior managers and has consulted

companies in the areas of retail efforts, service management, marketing

strategies, and marketing communication.

o Offers a 4.5 month Workshop on Crafting Luxury and Lifestyle Business

Piyush and Anchal spearhead the 4 1/2 months programme at IIM, Ahmedabad on

"Crafting luxury and Lifestyle Businesses". Program details:

http://www.iimahd.ernet.in/CELLatIIMA/index.php

19:15 hrs = DREAMS AND HOPES: Yuvraj Singh & Bagforever present a unique

initiative to power ahead the inspiration and dreams of millions of people braving Cancer.

'YOUWECANBAGFOREVER' Project - a cause with a thought. An initiative supported

by

19:30 hrs onwards LIVE

(by invitation only)

20:00 hrs onwards

India Shoes and Accessories Awards 2015

(by invitation only)

DAY 2 – MARCH 19, 2015 (THURSDAY)

10:00 - 12:00 = IFF KNOWLEDGE SERIES: FASHION MARKETING AND RETAIL IN

THE NEW AGE – BUILDING POWERFUL BRANDS AND RETAIL MODELS FOR AN

OMNI-CHANNEL ERA

- REDEFINING THE FOUR P’s -

Marketing gurus have long sworn through the 4Ps of marketing - price, place, promotion

and pricing. But the new shopping behaviours, digital led influence, and confluence of

retail channels has let to a redefining of the marketing mantras into the four new P‘s -

personalized, permission, persuasion and presence.

Persuasion is all-around social, people influencing other people, shopper decisions led

by peer group recommendations and reviews. Permission is about the consumer opting

in, giving permission to either have you text them or promote to them directly, or giving

you permission to opt in when they go to the store, and if you can you hop on to their hot

spot, et cetera. Presence is all about knowing where they are in their shopping

behavior—the notion that if you‘re online, can you promote to them right there; or if

they‘re in the store, can their mobile device alert you that they‘re there. And the last one

being personalization, which is the most important part and where consumers are really

expecting retailers to step up and offer them a greater degree of personalized

experience that consumers get enlivened about. All this requires analytics, shopper

marketing tools, behavioral insights, predictive modelling. The kind of secret sauce for

the future is being able to detect and determine what‘s the next best action for that

consumer, whether it‘s sending them a promotion, whether it‘s how you can get them to

come in another time during the week. How do you get the consumer to be—to win them

over?

Our renowned experts show you the way to reinvent the future of marketing, digital and

channels for your brand and retail models.

Segment A (one hour): Reinventing Ways in which to Build Powerful Brands in the

age of New-Age Marketing

Harish Bijoor, CEO and Brand-expert, Harish Bijoor Consults Inc.

About the expert:

o Harish Bijoor is India‘s best known Brand Domain specialist

o His boutique consulting outfit branded ―Harish Bijoor Consults‖, has a consulting

presence across Hong Kong, Seattle, London and the Indian sub-continent.

o Sought after public speaker at forums that relating to General Management,

Marketing, Sales, Retailing, Consumer Behaviour, Techno-branding and allied

areas.

o Author of: ‗Marketing Trends – Smart Insights into the World of Indian Business‘ ;

‗Brand Irrationals : a Fundamental Journey into Brand-think‘ & ‗Customer Service

Mechanisms‘

o Regular contributor to Business publications on Branding, Sales and related

topics

o Harish is a member of the Coffee Board of India, loves quizzing and is an active

Business and Marketing Quiz Master

Segment B (one hour): Impact of Digital on Brands and their Channel Strategy

Nitin Bawankule, Director for Ecommerce and Online, Google

About the expert:

o Nitin is a seasoned professional with 17 years experience in consumer & IT

industry

o Drives Google‘s advertising business for his verticals, focusing on acquisition,

retention and partnerships

o Prior to Google, with Dell as Director of Asia Pacific

12:00 - 13:30 = ROUNDTABLE: ONLINE RETAIL: A DISRUPTOR OF RETAIL OR A

FACILITATOR OF CONSUMPTION

The verdict is yet to be out – if online is poaching existing customers of brick-and-mortar

or creating new categories and new consumption habits. Whilst ecommerce has by no

means killed the physical retail scene, it has brought about a pace of change in the

consumers buying behaviours which we need to be miles ahead of. The blurring of the

digital and physical worlds is creating huge opportunities for both physical and online

retailers, and fashion retail is still only at the cusp of fully embracing this phenomenon.

As one of the quickest markets to engage with the smartphone and mobile first culture,

retailers in India now have a huge opportunity to think creatively about how they can

increase engagement and improve service both online and in-store via digital mediums –

be it through the power of mobile, social channels or in-store technology. How will online

shape the future of regional independent retailers and brick and mortar retailers. This

panel of experts comes together to consider how physical and digital worlds will continue

to help us grow the market together, and shape the future of fashion retail.

Moderator: Abhishek Ganguly, MD, Puma

Lead Presentation: Rachna Nath, Retail and Consumer

Leader and Partner, PwC India

Darpan Kapoor, MD, Kapsons

Elze van Veenendaal, Global Alliances Head, Suitsupply.com (The

Netherlands)

Hetal Kotak, Brand Director, ColorPlus and Park Avenue

Kiran Komatla, Head IT, Celio Future Fashion

Nitin Bawankule, Director for Ecommerce and Online, Google

Prateek Sinha, Client Partner, E-Commerce, Travel, Locals & Classifieds,

Facebook

Rishi Agarwal, Head - Strategic Alliances, Fashion, Snapdeal.com

Samarjeet Singh, Founder and MD, Iksula

Ragib Hussain, VP, Esoft Technologies

Swarndeep Singh, MD, LOGIC ERP Solutions

13:00 - 13:30 - Lunch

13:45 - 15:00 = CONFERENCE: WHERE ARE THE PROFITS IN FASHION –

LEARNING THE SECRETS OF THE MOST PROFITABLE RETAILERS

We share insights into what makes Fashion the most exciting of retail businesses to be

in; where are the profits in Fashion; what‘s the secret of brands like Zara, H&M, Uniqlo

achieving remarkable trading densities and how other retailers can replicate them. What

are the benchmark components – production costs, store location rentals, staff cost in

head offices, store sales associates costs, marketing costs – of these profitable retailers

which we need to learn from to reinvent our own models to grow more profitable. Also,

we explore the phenomenon of online retail in fashion and the profitability in this mode.

Brick-and-Mortar retailers who are imbuing the omni-channel model and going ‗bricks-

with-clicks‘ with an online site of their own, how do they see the profits coming in from

their online channel. How are the profits playing out for pure-play online retailers and

what are the models they are developing for going more profitable. We also get a peek

into the ‗online marketplace‘ where fashion and lifestyle category is emerging as the

dominant category and is much more profitable than other categories – what are the

strategies the online marketplace players and multi-brand online retailers are drawing up

to build up their bottomline and make a profitable ROI to the investors.

Lead Presentation: Harminder Sahni, Founder and MD, Wazir Advisors

Moderator: Manoj Nakra, Chief Strategy Officer, Apparel Group, UAE

Gopalakrishnan Sankar, CEO, Reliance Footprint & Payless Shoesource

Rajesh Jain, CEO and Director, Lacoste

Varun Sharma,GM, The Body Shop

Sumit Dhingra, Country Business Director, Bridge to Luxury Brands, Arvind

Lifestyle Brands (Gant & Nautica)

Sundeep Chugh, Commercial Director, Benetton

15:00 - 15:45 = CONFERENCE: One on One conversation with Bonnie Brooks on

‘A Global Retailer’s perspective on Fashion Future’ with Amitabh Taneja, CMD,

Images Group

Bonnie Brooks, Vice Chairman, Hudson’s Bay Company

o Bonnie Brooks, Vice Chairman of Hudson‘s Bay Company

o Hudson's Bay Company, founded 1670, is the world‘s oldest continuously

operating company, which owns and operates Saks Fifth Avenue, Lord and

Taylor in the USA, and Hudson's Bay department stores in Canada.

o Bonnie Brooks has been named as one of the Top 25 Retailers worldwide

o Recognized as one of the world‘s ―100 Most Creative People in Business‖

o Parsons School of Design Honoree in 2013

o Received the Queen‘s Diamond Jubilee medal awarded by Canada's Prime

Minister

o Inducted into American Marketing Association's "Marketing Hall of Legends"

o In October 2014 was the first woman to receive the Ivey "Business Leader of the

Year" award in Canada.

15:45 - 17:00 = CONFERENCE: THE FASHION INFLUENCERS:

BUILDING THE INNOVATORS’ DNA FOR TRAIL-BLAZING FASHION

GROWTH IDEAS

Brand embodiment, Product and Store design, Store consumer experience driven by in-

store technologies, Online shopping experience, Social and digital marketing, Payment

technologies are rapidly becoming the new frontier for innovation. This type of innovation

is becoming a mandate for growth across a number of consumer categories in fashion,

lifestyle, home and accessories, for synergizing the brand experience authentically and

embedding it into the consumer‘s lifestyle aspirations. This experience-led innovation is

all about serving up rich, differentiated experiences that encourage consumer

involvement and collaboration across the entire path-to-purchase, and beyond - both

across physical store experience and online shopping experience. Hear from leaders on

how they are curating rich consumer experiences in what happens inside the store and

on online shopping sites, evolving the essence of innovation throughout the fashion

business - from creating winning fashion product ideas, diversification into new

categories, rich engaging online shopping experiences, customer engagement

platforms, future stores, maximizing the impact of digital, new payment technologies,

evolving the consumer mindset towards making a style statement each day …. And

thereby creating the ethos of being a fashion influencer and brand leader in the true

sense.

Moderator: Gaurav Mahajan, President-Group Apparel, Raymond

Abhishek Ganguly, MD, Puma

Akhilesh Prasad, CEO, Reliance Trends

Dewang Neralla, Director, atom Technologies

Prateek Sinha, Client Partner, Facebook

Raza Beig, CEO, Splash & ICONIC and Director, Landmark Group (UAE)

Tim Perkins, Solution Specialist, WGSN INstock (Australia)

Vijay Jain, CEO, ORRA

17:00 - 18:15 = ROUNDTABLE: DIGITAL DISRUPTION DRIVING

RESPONSIVE RETAIL

Today‘s consumer centric market requires brands to be on top of the shopper‘s ever

changing expectations. Retailers do this by engaging the customer through several

consumer touch points both, online and off. The evolved consumer of today is looking for

cheaper and high quality products that can be delivered quickly. And retailers are

working hard to keep him happy by being disruptive and setting trends rather than

responding to them. Brands are working on business plans with robust digital strategies.

They are integrating shopping experiences across channels, co-creating products and

diversifying their (product) offerings. The panel of experts, for this RoundTable will

discuss how retail agility will ensure that smart brands who are listening will be the

market disruptors rather than the disrupted.

Multi-Channel Customer experience

o Recommendation based Merchandising/Sorting

o In-store Assistance

o Easy Checkouts

Retail agility accommodates individual customer preferences

o Multi-channel Approach

o Supply Chain Orchestration

Product Co-creation

o Accelerate Innovation

o Reduce Time to Market

Lead Presentation and Moderator: Ketan Hajarnavis, Director - India Business

and Executive Consultant & Client Partner, ThoughtWorks India

Elze van Veenendaal, Global Alliances Head, Suitsupply.com (The

Netherlands)

Hetal Kotak, Brand Director, ColorPlus and Park Avenue

Kamal Khushlani, MD, Mufti

Kunal Mehta, VP – Marketing, Being Human Clothing

Manav Sethi, Group Marketing Head and Head, Digital Products & Strategy,

ASKME.com

Manoj Krishnan, CIO, Landmark Group

Sandeep Kulhalli, Sr.VP - Retail & Marketing, Titan

Vijay Jain, CEO, ORRA

Roheet, Tommy Hilfiger

Sandeep Jalan, CEO, Sohum Shoppe

Kalyan, Director, Kalamindir

Sameer Sahani, Ritu Wears

20:00 ONWARDS = IMAGES FASHION AWARDS (by invitation only)

DAY 3 – MARCH 20, 2015 (FRIDAY)

10:45 – 12:00 = CONFERENCE: CREATING EXPERIENTIAL

RETAIL – THE KEY TO MAKING OUR FASHION EXPERIENCE

STAND OUT THROUGH DIGITAL CONTENT, TECHNOLOGY,

LOYALTY & CRM, SUPPLY CHAIN MANAGEMENT

We are witnessing a shift in retail from physical to experiential, where the currency of

value is the experience. Times of transformation create opportunities. Retailers have to

adapt business models and integrate local, personalized services with online

convenience. With these opportunities come new roles for the store that will redefine its

social attractiveness. Designing these new shopping experiences is not just about

immediate sales but about creating opportunities to facilitate impulse purchases, up-sell,

and cross-sell. The challenge is in constructing a seamless shopping experience that

integrates the in-store, transactional, and post-sale goals, and infusing the element of

brand affinity in the consumer‘s soul. The experiences must converge to promote

discovery in-store and the continuation of the sales process at home or on-the-go. We

cover insights into:

- how to create a vision for the modern retail store

- examples in which physical store retailers have devised and developed their version

of syncing offline with online

- how to manifest the brand‘s core values through the website, store, digital content

and campaigns, shopper marketing efforts

- key features been used to drive customer engagement through loyalty programs and

CRM tools

- the new technology paradigms deployed by online retailers to offer an immersive

shopping experience

- the role technology plays in the store

Opening Presentation and Moderator: Ketan Hajarnavis, Director - India

Business and Executive Consultant & Client Partner, ThoughtWorks India

Lead Presentation: Aditya Rath, Associate Director, PwC

Charneeta Kaur, Head- Visual Communication & Merchandising, Fashion,

Snapdeal.com

Hemanth Satyanarayana, CEO, The Virtual Fitting Room (DRESSY)

Kamal Khushlani, MD, Mufti

Papiya Das, Business Head, Omved Lifestyle

Prashant Bopardikar, Head of Design, Future Supply Chain Solutions

Rishi Vasudev, VP, Fashion, Flipkart.com

Rohit Khetan, VP, Marketing and Strategy, Ginesys

Abhishek Tiwari, Head Marketing, Ritu Wears Biglife

10:45 – 12:00 = ROUNDTABLE: INSPIRING NEW FASHION

CONCEPTS FOR THE INDUSTRY AND HOW TO NURTURE AND

INSPIRE NEW TALENT TO MEET THE EVOLVING DYNAMISM OF

THE FASHION AND LIFESTYLE INDUSTRY

The Fashion Industry is growing at a phenomenal rate and the requirements for new

talent are also increasing. The Fashion Institutes have been actively providing talent.

With new formats in retail; is the industry also seeing new avenues opening wherein we

need designers with differentiated skills in order to cater to the demands of the industry.

To build the talent for tomorrow and get bright young minds attracted to the industry and

evolve their passion, the leaders of today have to play a mentoring role and be the

beacon and brand ambassador for the profession for the young aspirants to look up to

them and follow their path. How are the established leaders of today and the fashion

institutes playing their part in growing the industry and meeting the aspiration level and

skill set of serving as role models for the fashion and lifestyle industry‘s upcoming talent

pool. We find out in this exciting discussion.

o New trends

o New categories within and outside of apparel

o New skill sets

o Categories within the industry where we do not have trained designers

o Gaps in the skill sets of current Design Graduates

Moderator: Dr. Sanyogeitaa Chadha, Head - School of Fashion, Styling &

Textiles, PEARL Academy

Archana Kochhar, Fashion Designer

David Mallon, Founder & Owner, Elvis Jesus, Ringspun, Standard Issue (UK)

H S Sidhu, CEO, Mufti

Sartaj Singh Mehta, Head of Design, ITC Lifestyle Retailing

Shane Peacock, Fashion Designer

Ojas Nishar, Director, Vitamins

12:15 - 13:45 = IFF KNOWLEDGE SERIES: WINNING

FASHION INTELLIGENCE AT YOUR FINGERTIPS - DATA

ANALYTICS IN TREND VALIDATION

Managing relevant, timely and efficient product ranges is one of the greatest challenges

an apparel merchant faces and one of the biggest influences on this range is

trend. Fashion trends invariably impact each decision made during a product‘s life cycle,

decisions which carry financial implications.

Compounding this is trends in fashion move at a rapid pace, continually evolving, with

longevity hard to predict. Striking the right relationship between internal and external

research and professional instinct around how to invest in these trends is

vital. Fortunately, technology is now providing apparel merchants with a new layer of

intelligence to aide with this predicament.

The global growth of ecommerce in the apparel industry allows for the burgeoning

science of data analytics to shine a light on the industry. It provides valuable insight into

ways fashion retailers can de-risk, validate and adapt their strategies faster and with

more confidence than ever before.

Tim Perkins, Solution Specialist, WGSN INstock (Australia)

About the international expert:

o Tim Perkins is a WGSN INstock solution specialist based in Melbourne. He

comes from a retail merchandising analytics background with 15 years retail

industry experience.

o Tim spent the past ten years working with the Just Group, one of Australia's

leading Apparel retailing groups. He was an integral part of taking the Just

Group‘s youth fast fashion brand Jay Jays into South Africa as part of a joint

venture with Pep Kor of South Africa.

o Previous to this Tim worked as an allocation analyst for a leading Australian

footwear retailer, Cecil Bros.

About WGSN INstock:

o WGSN INstock interprets the e-commerce catalogues of major retailers and

brands across the UK, Europe, North America and Australia to enable fast,

confident trading decisions for commercial teams.

13:45 - 14:30 - Lunch

14:30 - 16:00 = CONFERENCE: WHAT MAKES INDIA ONE OF THE MOST EXCITING

MARKETS FOR INTERNATIONAL BRANDS AND HOW THEY ARE RE-INVENTING

THE PACE OF FASHION IN INDIA

Getting traction in the Indian sub-continent has been a challenge for every international

brand that has tried to crack this complex new market, yet most of them with their

willingness to better understand and connect with the local Indian consumer are the

ones who are most successful. It‘s only with a reflection of earlier successes and failures

that we can build a successful path ahead by getting a better understanding of the

aspirations of consumers, their shopping behaviours, and the retail models which work

well here. A multitude of cultures, languages, religions, festivals, colours and tastes

make up this land of 1.1 billion people. So, what have been the learnings of the

international brands who entered India with one set of expectations and either went

ahead to be successful with that, or had to fine-tune the strategies. Where did they get it

right, and where they had to get a more nuanced understanding which differed from their

earlier perspective. We get a candid understanding of how the brands speak to their

customers in the specific aspirational and cultural register that they respond to.

Moderator: Amitabh Taneja,CMD,Images Group

Vivek Sandhwar,GM,USPA,Arvind Lifestyle

David Mallon, Founder & Owner, Elvis Jesus, Ringspun, Standard Issue (UK)

Ketan Vyas,MD, Woly

Michael Pike, Bristish Union

Maurizio Colzami,Linificio E Canapificio Nazio

Roy Kettlewell , Global Innovations Manager, The Woolmark Company,

Australia

Yashovardhan Gupta, Director & CEO, Torero Corporation (Global Licensee &

Partner of CROSS)

16:00 - 17:30 = CONFERENCE: GRAND FINALE: FASHION ‘MADE IN INDIA’ FOR

THE WORLD

Even after 85 years, the world remembers the fable of how the most famous jewellery

piece – the ‗Maharaja of Patiala‘ necklace made by Cartier was crafted in India. Today

still, 80% of the world‘s diamonds are polished in Surat in India. India has long been an

established leader when it comes to craftsmanship skill, as a hub of producing quality

textiles, producing high quality designs which capture the imagination of the world,

finesse in creating world-class quality apparel through latest machines. It is quite well

known that highest quality fashion products sold at premium stores internationally, like

Sainsbury‘s, Primark, Harrod‘s, have been made in India and sourced from here for a

very long time. But still, when it comes to recognizing fashion capitals, it is the likes of

New York, London, Paris, Milan, Hong Kong, which come top of the mind. How can we

make Fashion industry‘s and India‘s next big opportunity as a key fashion-producing

market and fashion-consuming market. Global leaders are leaning towards India and

with the heavy thrust through the ‗MAKE IN INDIA‘ campaign, this is a never before and

never to be repeated opportunity which can help the fashion, apparel, textiles, footwear,

accessories industry of India grow leaps and bounds by facilitating investment, fostering

innovation, enhancing skill development, building into one of the world‘s best

manufacturing hub - all through attracting global best organizations to initiate retail and

manufacturing base here, and give an impetus for our home-grown leaders to look out to

the international markets for expansion and for building into truly international brands by

accruing international fame and acclaim by using this tag. This session will capture

insights on how Fashion ‗MADE IN INDIA‘ can do us proud and add to our industry‘s

lineage on a global scale.

Lead Presentation and Moderator: Neelesh Hundekari, Partner, Asia Pacific -

Consumer and Retail Practice, A T Kearney

Asim Dalal, MD, The Bombay Store

Priyadarshini Rao, Designer and Owner, Mineral Fashions

Rohit Sobti, Vice President – Licensing & Merchandising, Yash Raj Films

Shreyas Joshi, Chairman, IFF Innovation Club and CEO - Textiles & Clothing

Business, NSL Group

Sugam Dhall, Head - Fashion Brands, Snapdeal.com

16:00 - 17:30 = ROUNDTABLE: TECHNOLOGICAL ADVANCES REVOLUTIONIZING

FASHION RETAIL EXPERIENCE

o Digital wall at stores offering a complete interactive experience

o Digital content and 3D interactive immersive experience at the stores

o Changing-room mirrors with social media connectivity

o Predictive personalization

o Loyalty Programs

Moderator: Samarjeet Singh, Founder and MD, Iksula

Lead Presentation: Sumeer Goyal, PwC

Aashish Mashruwala, Metro Shoes

Abhishek Purkayastha, Senior Planning & Optimization Consultant, Quickborn

Consulting

Amardeep Vajpai, CMO, Askmebazaar.com

Danish Ahmed, CEO and Founder, Shopsity

Hemanth Satyanarayana, CEO, The Virtual Fitting Room (DRESSY)

Ketan Hajarnavis, Director - India Business and Executive Consultant & Client

Partner, ThoughtWorks India

Sandeep Shetye, Globus Stores

Shamik Vora, VP-IT, Bombay Store