2012 Fashion Forecast
1
Problem Statement We want to be able to forecast what women in the United States will want for 2012 before it becomes a visible trend It’s important to understand our past to have a good foundation to predict the future. If we do not recognize key elements from our past we will head into our market blind. We want to be ahead of the business cycle and innovative curve to maximize our potential gains. We will research and analyze past cultural, political, economic, and social events to predict trends for 2012 Data and Context Other Perspectives It is forecasted in 2012 that almost half the adult population will be obese. Although we are heading into a positive social mood this could lead to a more conservative look. People would show less skin and dress in looser fitting clothes. This could also boost the sportswear industry and increase sportswear as everyday attire. Own Perspective: ‘What If’ Scenario Positive Social Mood The war in Iraq is predicted to be over August 31, 2010. Some troops will remain in Iraq and slowly trickle out. The United States will also be in a better place after their long recession. These two events, having been part of a negative social mood in the previous years, will be a refreshing new start for the United States. Negative Social Mood The United States may fear going back into a recession or war, especially with North Korea who may use nuclear warfare. Obesity rates will continue to be a growing problem. Conclusion and Opportunity 2012 will be a new start for the United States. Like preceding recessions and wars, styles will be more masculine for women and the colors will be brighter. Brighter colors show a more positive mood versus dull colors for a negative mood. Women will show more skin, which is why we predict lower cut backs and deep V-necks, which were popular after the recession in the '80s. High-waist pants and skirts, also popular in the '80s, will make another appearance. Skirts will be at the knee or shorter depending on the top paired with it fitting close to the body. Since the social mood will be more positive, women will want to show their femininity to counteract their masculine pieces, such as argyle sweaters. Argyle sweaters will be seen in the fall and winter seasons possibly put together with a feminine bottom. Claire Puntenney: [email protected] Taryn Heyamoto: [email protected] Madrona Tree 2012 Color & Women’s Apparel 1978-1980 * Thin leather jackets * Belted cardigans * Jumpers * High slits in skirts * Cropped blazers * Camisole under blazers * Wrap jumpsuits/rompers * Long trenches with boots * Harem pants * Men’s apparel * High-waist skirts and pants * Sequins * Pajama look (comfortable in and out of the house) * Cuffed pants (boyfriend styles) * Military style jackets •Ruffles 1981-1984 * One shoulder style * Romper * High collars, rounded sleeves * Pegged pants * Skirts (NOT short) * Capes * Tunics * Women’s “tuxes” * Below the knee dress pants * “Boyfriend” styles, masculine clothing * Double breasted buttons on jackets, one-button blazers * Denim on denim * Cotton-knit clothing * Cuffed sleeves * Loose sleeves * Slits up the front * Cropped pants * Deep V-necks *High waists 1985-1988 * Cowlneck * Women in ties * Belts at waist * Distinct buttons, all over- down dresses on sides of skirts, on jackets, etc. * Tailored men’s suits * Long skirts, long shawl * Long men’s blazers * Rouching, ruffles, strapless * Shorter hemlines * Sleeves become less “poofy” * Leather in every shape and style * Drop waist in style * Grunge/preppy look begins * Oversized, sharp edges * Shorter skirts paired with jackets at waist * White collared shirts worn every way * Jumpsuits 1990 - 1998 * Preppy "Clueless" Look: Plaid, Knee High Tights, Faux Fur * Denim Overalls * Mod "Spice Girls" Look: Platform Shoes, Mini-Skirts * "Hip-Hop" Look" Neon Baggy Jeans and Oversized T-Shirts * Chunky Shoes: Doc Martens, Platform Sneakers * Office Wear Goes Casual * Oversized Blazer (without '80s shoulder pads) * Bell-Bottoms * Lycra Mini-Skirts * Cropped Shirts * Low-Waisted Jeans * Acid Wash Jeans * Bandanas * Choker Necklaces * Babydoll Tops * Scunchies * High-Waisted Jeans * Petticoat Dresses * Black Leather * Camo/Army Print 2000 • Low-cut dress • Dresses with belts, bows and flashy jewelry • Disco/Diva look • Chic Butch • Jackets were slim fit with military influence • Shoulder bags were in • Blouses peeked out of jackets • Pants were slim with slight flare • Skirts worn to the knees were pegged, pleated and constructed with fullness 2001 •Valley girl/flashdance/ birth of MTV and symmetrical haircuts • Safety pins, slogans and concert logos on shirts and tank tops • Lace-up sandals • Huge, flashy jewelry. • Military and camouflage • Gypsy – flowing scarves, handkerchiefs • Low rider jeans 2002 • Satin, lace, and velvet • Gypsy chic/Scandinavian look • Jeans: boot cut, vintage washed, leather lace-ups • Yoga pants, track suits • Big accessories • Jackets: military, close- fitting cuts, shrunken blazers, bombers, distressed denim/leather, corduroy 2003 • Track suits • Celebrity clothing lines • Cargo pants and shorts • Monogram shirts and accessories • Masculine influences • Low-waist pants in colorful styles • Kimono style shirts and dresses • Beading and embroidery details • Crocheted, knitted and woven fabrics 2004 • Oriental prints • Sequins, lacing, coil leather, studs and grommet detailing • Tweed suits, bowed blouses, argyle vests, and pencil skirts • Vintage-y satin camisoles • Skirts (knee length) with pleats, kick pleats, softly ruffled hems • Bows, ruffles and lace • Soft scarves as belts • Ponchos • Fitted jackets 2005 • Metallic • Soft, sheer blouses • Baroque and renaissance style shirts • Full skirts with fitted tops • Boots – to the knee • Embellished jeans • Bold jewelry – cuff bracelets • Animal prints • Fur trims • Dance sweaters and shrugs, cropped jackets • Blazers and trench coats • Bohemian 2006 • Gaucho pants • Chunky sweaters • Menswear prints and patterns • Draped skirts • Fitted suits – unconventional long shorts, jackets and skirts • Leggings and tights • Little black dress, classic wrap dress • Wide belts • Vests • Bags were oversized • Fabric rosettes and oversized flowers 2008 * eclectic patchwork * jumpsuits * trousers * nautical tailoring * Americana * decoration * African safari * British punk * Art deco * impressionist movement * modified military * deep V tops and jackets * baggy jackets * white suits * translucent tops * wide notch collared blouses * boat-neck tops & dresses * one-shoulder dresses * shift dresses * belted dresses •shirt dresses •* sequins and gloss * half sleeves * form-fitting pieces * layering * late 50's/early 60's inspiration * South American inspired looks * Russian Doll Folklore Trend * futuristic looks * Eastern European looks * grunge looks * luxe overcoats •boxy biker jackets •* deep V cardigans * cropped cardigans * tunic tops * banded, twisted, overlapping tops * ruffly white blouses •gowns with bell skirts •* tunic dresses * oblong balloon dresses * strapless dresses * black sheath dresses * pencil skirts * knee length full skirts * miniskirts * wide-leg trousers * high-waist pants •skinny pants 2009 * Navy, cerise, lilac and lime * Ruffles and frills * Sporty chic * Peplum Waists * Harem Pants - Jumpsuits * Zipper accents * Relax-fit pants * The Sophisticated Trench * Oversize necklaces * Black-on-white print * A Touch of Neon * Mix-and-Match Patterns * Pastel suits * Sequins * The Military Jacket * Color-Block prints * '80's flair * Embellished Boho * Animal prints * Bold shoulders * Less traditional fall hues * Metallic tones * One-shoulder toga style dresses, low necklines * Skin-tight
Transcript of 2012 Fashion Forecast
Problem Statement
We want to be able to forecast what women in the United States will want for 2012 before it becomes a visible trend
It’s important to understand our past to have a good foundation to predict the future. If we do not recognize key elements fromour past we will head into our market blind. We want to be ahead of the business cycle and innovative curve to maximize ourpotential gains.
We will research and analyze past cultural, political, economic, and social events to predict trends for 2012
Data and Context
Other Perspectives
It is forecasted in 2012 that almost half the adult population will be obese. Although we are heading into a positive social
mood this could lead to a more conservative look. People would show less skin and dress in looser fitting clothes. This could
also boost the sportswear industry and increase sportswear as everyday attire.
Own Perspective: ‘What If’ Scenario
Positive Social Mood
The war in Iraq is predicted to be over August 31, 2010. Some troops will remain in Iraq and slowly trickle out. The United States will also be in a better place after their long recession. These two events, having been part of a negative social mood in the previous years, will be a refreshing new start for the United States.
Negative Social Mood
The United States may fear going back into a recession or war, especially with North Korea who may use nuclear warfare. Obesity rates will continue to be a growing problem.
Conclusion and Opportunity
2012 will be a new start for the United States. Like preceding recessions and wars, styles will be more masculine for women and the colors will be brighter. Brighter colors show a more positive mood
versus dull colors for a negative mood. Women will show more skin, which is why we predict lower cut backs and deep V-necks, which were popular after the recession in the '80s. High-waist pants and
skirts, also popular in the '80s, will make another appearance. Skirts will be at the knee or shorter depending on the top paired with it fitting close to the body. Since the social mood will be more positive, women will want to show their femininity to counteract their masculine pieces, such as
argyle sweaters. Argyle sweaters will be seen in the fall and winter seasons possibly put together with a feminine bottom.
Claire Puntenney: [email protected] Taryn Heyamoto: [email protected]
Madrona Tree 2012 Color & Women’s Apparel
1978-1980
* Thin leather jackets* Belted cardigans* Jumpers* High slits in skirts* Cropped blazers* Camisole under blazers* Wrap jumpsuits/rompers* Long trenches with boots* Harem pants* Men’s apparel* High-waist skirts and pants* Sequins* Pajama look (comfortable in and out of the house)* Cuffed pants (boyfriend styles)* Military style jackets•Ruffles
1981-1984
* One shoulder style* Romper* High collars, rounded sleeves* Pegged pants* Skirts (NOT short)* Capes* Tunics* Women’s “tuxes”* Below the knee dress pants* “Boyfriend” styles, masculine clothing* Double breasted buttons on jackets, one-button blazers* Denim on denim* Cotton-knit clothing* Cuffed sleeves* Loose sleeves* Slits up the front* Cropped pants* Deep V-necks*High waists
1985-1988
* Cowlneck* Women in ties* Belts at waist* Distinct buttons, all over- down dresses on sides of skirts, on jackets, etc.* Tailored men’s suits* Long skirts, long shawl* Long men’s blazers* Rouching, ruffles, strapless* Shorter hemlines* Sleeves become less “poofy”* Leather in every shape and style* Drop waist in style* Grunge/preppy look begins* Oversized, sharp edges* Shorter skirts paired with jackets at waist* White collared shirts worn every way* Jumpsuits
1990 - 1998
* Preppy "Clueless" Look: Plaid, Knee High Tights, Faux Fur* Denim Overalls* Mod "Spice Girls" Look: Platform Shoes, Mini-Skirts* "Hip-Hop" Look" Neon Baggy Jeans and Oversized T-Shirts* Chunky Shoes: Doc Martens, Platform Sneakers* Office Wear Goes Casual* Oversized Blazer (without '80s shoulder pads)* Bell-Bottoms* Lycra Mini-Skirts* Cropped Shirts* Low-Waisted Jeans* Acid Wash Jeans* Bandanas* Choker Necklaces* Babydoll Tops* Scunchies* High-Waisted Jeans* Petticoat Dresses* Black Leather* Camo/Army Print
2000
• Low-cut dress• Dresses with belts, bows and flashy jewelry• Disco/Diva look• Chic Butch • Jackets were slim fit with military influence• Shoulder bags were in• Blouses peeked out of jackets• Pants were slim with slight flare• Skirts worn to the knees were pegged, pleated and constructed with fullness
2001
•Valley girl/flashdance/ birth of MTV and symmetrical haircuts• Safety pins, slogans and concert logos on shirts and tank tops• Lace-up sandals• Huge, flashy jewelry.• Military and camouflage• Gypsy – flowing scarves, handkerchiefs• Low rider jeans
2002
• Satin, lace, and velvet• Gypsy chic/Scandinavian look• Jeans: boot cut, vintage washed, leather lace-ups• Yoga pants, track suits• Big accessories• Jackets: military, close-fitting cuts, shrunken blazers, bombers, distressed denim/leather, corduroy
2003
• Track suits• Celebrity clothing lines• Cargo pants and shorts• Monogram shirts and accessories• Masculine influences • Low-waist pants in colorful styles• Kimono style shirts and dresses• Beading and embroidery details• Crocheted, knitted and woven fabrics
2004
• Oriental prints• Sequins, lacing, coil leather, studs and grommet detailing• Tweed suits, bowed blouses, argyle vests, and pencil skirts• Vintage-y satin camisoles• Skirts (knee length) with pleats, kick pleats, softly ruffled hems• Bows, ruffles and lace• Soft scarves as belts• Ponchos• Fitted jackets
2005
• Metallic• Soft, sheer blouses• Baroque and renaissance style shirts• Full skirts with fitted tops• Boots – to the knee• Embellished jeans• Bold jewelry –cuff bracelets• Animal prints• Fur trims• Dance sweaters and shrugs, cropped jackets• Blazers and trench coats• Bohemian
2006
• Gaucho pants• Chunky sweaters• Menswear prints and patterns• Draped skirts • Fitted suits –unconventional long shorts, jackets and skirts• Leggings and tights• Little black dress, classic wrap dress • Wide belts• Vests• Bags were oversized• Fabric rosettes and oversized flowers
2008
* eclectic patchwork * jumpsuits * trousers* nautical tailoring * Americana * decoration * African safari* British punk* Art deco* impressionist movement* modified military* deep V tops and jackets* baggy jackets* white suits* translucent tops* wide notch collared blouses* boat-neck tops & dresses* one-shoulder dresses* shift dresses* belted dresses•shirt dresses•* sequins and gloss* half sleeves* form-fitting pieces* layering* late 50's/early 60's
inspiration* South American inspired looks* Russian Doll Folklore Trend* futuristic looks* Eastern European looks* grunge looks* luxe overcoats•boxy biker jackets•* deep V cardigans* cropped cardigans* tunic tops* banded, twisted, overlapping tops* ruffly white blouses•gowns with bell skirts•* tunic dresses* oblong balloon dresses* strapless dresses* black sheath dresses* pencil skirts* knee length full skirts* miniskirts* wide-leg trousers* high-waist pants•skinny pants
2009
* Navy, cerise, lilac and lime* Ruffles and frills* Sporty chic* Peplum Waists* Harem Pants - Jumpsuits* Zipper accents* Relax-fit pants* The Sophisticated Trench* Oversize necklaces* Black-on-white print* A Touch of Neon* Mix-and-Match Patterns* Pastel suits* Sequins* The Military Jacket* Color-Block prints* '80's flair* Embellished Boho* Animal prints* Bold shoulders* Less traditional fall hues* Metallic tones* One-shoulder toga style dresses, low necklines* Skin-tight
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