FOR ADVERTISERSTUI SUISSE

2020

CONTENT

WELCOME TO THE WORLD OF TUI 3

airtours 4

The Hotel Brands of TUI 5

Statistics Switzerland 6

B2B ONLINE 7

TUI Suisse Extranet 8

Air Cruiser / Flights 9

TUI Suisse B2B Newsletter 10

B2B OFFLINE 11

TUI Post 12

Season Start Brochure 13

Trade Magazine Advertisement 14

B2C ONLINE 15

For Advertisers 16

Sponsored Content 17 – 19

Social Media 20 – 21

Newsletter 22

B2C OFFLINE 23

Magazine «SI Travel with TUI» 24 – 26

Romandie Folder 27

LED Picture at TUI Concept Store 28

Digital Screens 29

Rolled and Folded Posters 30

Advertisements for Trams 31

Out of Home Advertising 32

Back of Catalogues 33

Tailor-made Advertising 34

WELCOME TO THEWORLD OF TUI

The TUI Group is the world’s largest integrated tourism business, present in around 180 destinations. 77’000 travel and holiday experts in 130 coun-tries have come together under one roof. TUI offers its 30 million custom-ers services from a single source. TUI Suisse is one of them.

TUI Suisse is the second-largest travel company in Switzerland. In addition to the TUI brand, the luxury brand airtours is offered. This covers TUI’s entire range of travel. TUI Suisse is the exclusive marketing partner in Switzerland for hotel brands such as ROBINSON, Grecotel, TUI Magic Life and RIU, as well as the study and discovery holidays of the brands «Gebeco Länder erleben», Dr. Tigges and goXplore. It likewise markets its own brands of cruise liners, from the MS Europa and the MS Europa 2 in the luxury class to the «Mein Schiff» fleet of TUI Cruises.

The quality includes daily updated prices, high quality services and a profes-sional service. TUI Suisse runs 63 of its own travel agencies (51 TUI Stores and 1 airtours Travel Boutique in the German part and 11 TUI Stores in the French part) as well as independent travel agencies in the German and French-speaking part of Switzerland. The travel portal tui.ch (high visitor count for bookings) offers interested users current and attractive deals for package holidays, flights and hotels, car rentals and much more.

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THE LUXURY BRAND OF TUIWith airtours, selected luxury hotels are waiting to serve the needs and to fulfill the wishes of the most demanding guests. This brand offers customers an exquisite travel package and numerous privileges.

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THE HOTEL BRANDS OF TUITUI offers every customer a club or hotel concept tailored to their individual needs. These include the well-known and prestigious hotel brands of ROBINSON, TUI MAGIC LIFE, TUI BLUE, best Family, RIU and TUI SENSATORI.

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SWITZERLAND | SUISSE | SVIZZERA

Populationapprox. 8.3 million residents (of which approx. 5.1 million speak German)

Age distributionn up to 19 years old 20 %n 20 to 39 years old 27 %n 40 to 64 years old 35 %n 65 years and over 18 %

Household sizeon average 2.25 persons

3.4 million private householdsn Single-person households 35 %n Family households 63 %n Non-family households 2 %

Holidaysn On average, the Swiss go on holiday 2.9 times

a yearn 1’100 travel agencies throughout Switzerland,

850 of which work with TUI Suisse Ltd n 66 TUI Storesn 1 airtours Travel Boutiquen Expenditure in 2015 for holidays abroad:

11.6 billion Swiss francs

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B2B ONLINE

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TUI FLYER «TUI Suisse» is the extranet for TUI and partner agencies. Counter information and flyer are published in the extranet and updated constantly. The click-rate in the first 24 hours is 90%.

Duration: 1 month

Costs for partner: CHF 1’000

AIRTOURS DEAL OF THE MONTHFlyer with 2 offers including image, logo and privileges. Only for hotels with special conditions for airtours!

Duration: 1 month

Costs for partner: CHF 1‘500

TUI SUISSE EXTRANET

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BANNER Impressions / month: 1.7 millionSize: 335 x 749 px Resolution: 72 dpiFormat: JPG, max. 100 KB Duration: 2 weeks Language: English

Costs for partner: CHF 3’000 excl. productionProduction costs for banners: CHF 1’000

WAITINGSCREEN Impressions / month: 1.7 millionSize: 400 x 200 px Format: JPG or GIFDuration: 2 weeksLanguage: English

Costs for partner: CHF 3’000 excl. productionProduction costs for splash screen: CHF 1’000

AIR CRUISER / FLIGHTS

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TUI SUISSE B2B NEWSLETTER

AIRTOURS BUSINESS CLUB NEWSLETTERThe airtours Business Club Switzerland is a club for the best luxury travel agencies, which was introduced on the Swiss market in November 2017. Membership only by invitation through airtours. The airtours Business Club newsletter provides the members with a mixture of management news, sales information, product inspira-tion and attractive industry rates on a monthly frequency.

Target group: 120 airtours Business Club agenciesDate of publication: monthlyPromotion: Editorial or Advertorial

Costs for partner: CHF 1500Costs for exclusivity: CHF 3’000

TUI NEWSLETTERNewsletter to our own and partner travel agencies (850 reachers) with informations about the product.

Headline: 20-30 charactersText: 250-350 charactersImage: 280 x 170 pxDate of publication: weekly

Costs for partner: CHF 2’000

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B2B OFFLINE

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The TUI Post is published twice a year and distributed to 180 Swiss travel agencies (partner sales) to support sales. The 4-sided envelope contains deals, flyers, posters, etc.

Edition: 180 copiesPublication: 2 times a year, December and August with season start brochure Receiver: 180 travel agencies

Costs for partner: CHF 1’500

TUI POST FLYER / POSTER

Preis- und Programmänderungen vorbehalten. Stand: 31.10.2017

SONNE TANKEN AM STRAND VON LAS AMERICASDiese Anlage inmitten einer Gartenanlage mit einer grosszügigen Poollandschaft und weitläufiger Sonnenterrasse bietet zahlreiche Einrichtungen und All Inclusive-Leistungen. Ein ideales Hotel für Familien, junge und jung gebliebene Gäste!

KUBA VaraderoHotel Meliã Varadero 51 Woche im Doppelzimmer, All inclusive, inkl. Flug ab Zürich mit Edelweiss, z.B. am 30.11.2017

pro Person ab CHF 1535Beratung & Buchung in Ihrem TUI Reisebüro.

TUI_0010.0117400_Flyer_Kuba_Melia_210x297.indd 1 06.11.17 15:57

airtours – die Luxusmarke der TUI

SHANTI MAURICE, A NIRA RESORTSt. Felix, Mauritius

5.5 ★ airtoursBOUTIQUE | airtoursFAMILIE 2018

■ Kleines & persönliches Boutique Lifestyle Resort mit 61 luxuriösen Suiten & Villen.■ Direkt am Strand inmitten üppiger Tropenvegetation im ursprünglichen Süden der Insel gelegen.■ Garantiertes Zimmerupgrade exklusiv für airtours Gäste.■ Garantierter Early Check-In und Check-Out exklusiv für airtours Gäste.

Weitere Informationen im airtours Reiseband Afrika / Orient / Indischer Ozean, Seite 120. Preisänderungen vorbehalten. Stand: November 2017

1 Woche in der Juniorsuite Oceanview, Frühstückinkl. Flug ab Zürich mit Edelweiss

pro Person ab CHF 2999

TRAUMHAFTESTHESSALONIKI

Kommen Sie herein – wir beraten Sie gerne!

JETZT

ENDTECKEN

0010.0119356_TUI_Kampagne_Griechenland_September_Plakat_594x841_D.indd 1 26.08.19 13:10

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Advertisement in the season start brochure. Distributed to 300 travel agencies. The brochure is published twice a year in August and December and contains max 2 advertisements.

Edition: approx. 1’500 copiesDistribution: Sales representatives, training sessions, TUI SMILE Intranet and Extranet, distribution to all agenciesAdvertisement: page

Costs for partner: CHF 2’500

SEASON START BROCHURE

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TRADE MAGAZINE ADVERTISEMENT

TRAVEL INSIDETravel Inside is the most known trade magazine for tourism in Switzerland. They offer advertisement in print or online.

Themes 202016. Januar 2020: USA / Kanada13. Februar 2020: Schiffsreisen3. September 2020: Indischer Ozean17. September 2020: Karibik / Lateinamerika12. November 2020: Asien

Costs for partner: CHF 6’800

TRAVELNEWSIs the most known trade online magazine for tourism in Switzerland. They offer different kind of advertisement – online only.

Costs for partner: on request

Travel Inside Magazine

Travelnews Website

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B2C ONLINE

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FOR ADVERTISERS

Every day, several thousand potential customers start to plan their holiday on the TUI.ch website. By placing your advertisement, you can reach customers with a high atten-tion for your product. No matter if you decide on individual advertising media or an overarching campaign – we ensure that your advertising will be well received by our customers. We are looking forward to a successful cooperation!

Platform Reach:Newsletter 250’000 subscribersFacebook 42’000 followersTwitter 1’500 followersInstagram 1’600 followers

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TEASER RECTANGLE VERTICAL ON TUI.CH FRONTPAGE

Format: JPGImage: 459 x 637 pxResolution: 72 dpiSize: max. 10 MBLinking: on landingpage on www.tui.chHeader: 1 – 2 words (max. 20 characters)Description: 14 – 16 words (max. 100 characters)Buttontext: 2 – 3 words (max. 25 characters) Cost per week: CHF 2’500

FULL BANNER ON TUI.CH FRONTPAGE

Format: JPGImage: 1150 x 192 pxResolution: 72 dpiSize: max. 10 MBLinking: on landingpageTitle: 4 – 5 words (max. 30 characters)Subtitle: 6 – 8 words (max. 45 characters)Buttontext: 2 – 3 words (max. 25 characters)

Cost per week: CHF 2’500

SPONSORED CONTENT

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LANDING PAGEComplete new landing pagen Hero Header: 2000 x 470 pxn Text: 1 – 2 blocks each 150 words

(max. 1000 characters) n Offers: 3 – 9, package or hotel onlyn Logo: PNG / EPS

Cost per week: CHF 2’500

SPONSORED CONTENT

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WAITINGSCREEN ON WWW.TUI.CH

TUI.ch offers classic banner advertising according to IAB standard with linking on landing page.

Format: JPG / GIFImage: 300 x 250 pxSize: max. 50 KBResolution: 72 dpi

Cost per week: CHF 2’500

Production costs: CHF 1‘000

SPONSORED CONTENT

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SOCIAL MEDIA

TUI BLOG Text: 1’500 – 4’000 characters without space 300 – 700 characters written as storytelling for example: Interview, no press releaseLinking to lading page title: < 70 characters incl. spaceView text: 120 characters incl. space

Main Image: 1920 x 600 pxOther Images: 670 x 361 px

Sponsored stories refer to commercial posts in the TUI Blog.Sponsored stories *: Blog contribution with text, image and linkingCosts per post: CHF 2’500

*The Sponsored Stories are released in the TUI Blog and distributed through Facebook, Instagram, Google+ and Twitter. They are subject to the editorial guidelines and CI specifications of TUI Suisse and require the consent of TUI. The text is written by the customers and the images incl. copyright of the images are submitted by the customers. On request and in return for payment of additional production costs, TUI Suisse will take over the production of the text and/or the selection and the purchase of the images.

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BRANDED ADS Branded Ads are promoted Facebook and Instagram posts, which are targeted for the suitable audience and linked on www.tui.ch.Size: 1080 x 1920 px & 1200 x 628 pxResolution: 72 dpiFormat: JPG, max. 100 KBHeadline: 4 – 5 wordsText: 8 – 10 wordsDuration: 2 WeeksReach: min. 20’000

Cost per branded Ad: CHF 2’500

The branded Facebook Ads are distributed through Facebook and Instagram. They are subject to the editorial guidelines and CI specifications of TUI Suisse and require the consent of TUI. The text is written by the customers and the images incl. copyright of the images are submitted by the customers. On request and in return for payment of additional production costs, TUI Suisse will take over the production of the text and/or the selection and the purchase of the images.

SOCIAL MEDIA

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OFFER WITH LARGE IMAGESubscribers: 250’000Header: 20 – 40 characters with spacesText above header: 50 – 60 characters with spacesResolution: 96 dpiText: 350 – 600 characters with spacesImage: 600 x 289 pxLinking: image and offer on tui.ch

Costs for partner: CHF 5’000Only target group: CHF 2’500

NEWSLETTER

TEASER ON NEWSLETTERSubscribers: 250’000Teaser incl. text und logos: 600 x 182 pxResolution: 96 dpiLinking: to the offer on tui.ch

Costs for partner: CHF 2’500Only target group: CHF 1’200

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B2C OFFLINE

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MAGAZINE «SI TRAVEL WITH TUI»

ADVERTISEMENTSchweizer Illustrierte is Switzerland’s biggest and most popular people magazine. The magazine «Travel» comprises 100 pages, is sold together with SI and sent to 150’000 subscribers. This is a high quality travel magazine.

Publication: Three times a year (January / April / September)Size: 210 x 282 mm, bled-offEdition: 200’000Readers: 700’000

Cost for connections in the main magazine «Travel»:n Advertisement page: CHF 19’500n Advertisement ½ page: CHF 9’500n Editorial articles: on request

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MAGAZINE «SI TRAVEL WITH TUI»

HOLIDAYTESTEREvery SI Travel magazine edition contains a holidaytester alert and story.

Publication: In two SI Travel magazines. The first one is one page for the contest without Logo but mentioned in the text. The second one is a two double page with a report and pictures of the winner about their stay.

Cost for hotels: 1 week sponsored stay, including HB or similarCost for airlines: sponsored flights

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MAGAZINE «SI TRAVEL WITH TUI»

DESTINATION QUIZA very popular Holiday Quiz in «Travel mit TUI» with around 4’000 participants.

Double page with 10 – 14 questions.3 – 6 trips to win.

Costs for partner: CHF 10’000 or flight or hotel sponsoring

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ROMANDIE FOLDER

The Romandie Folder is published twice a year. 1 page advertisement.

Size: 195 x 252 mm, bled-offLanguage: FrenchCost for partner: CHF 2‘000

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LED PICTURE AT TUI CONCEPT STORE

Printed LED Picture in one TUI store. Installation for 1 year.

Store: On request / availability Costs for partner: CHF 5’000

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DIGITAL SCREENS

TUI STORES Screen in shop window of 64 TUI Stores, image is shown every 3.40 minutes for 10 seconds.n 18 x per hourn 200 x per day (average value)n 1200 x per week

Format: 1080 x 1920 pxFilm: max 30 seconds

Costs for 1 week running time: Screen with deals, slide or film (max. 1 minute running time): CHF 3’000

Costs for 2 weeks running time: Screen with deals, slide or film (max. 1 minute running time): CHF 5’000 Kommen Sie herein – wir freuen uns auf Sie!

GRIECHENLAND AthenGrecotel Pallas Athena 4

4 Nächte im Doppelzimmer mit Frühstück, inkl. Flug ab Zürich mit SWISS, z.B. am 27.10.2019

pro Person ab CHF 624Preis- und Programmänderungen vorbehalten. Stand: 08.08.2019

Jetzt

buchen und

entdecken!

IHR CITYTRIP NACH ATHEN

DEAL DER WOCHE

BAROS MALDIVES t

Nord-Male-Atoll ∙ Malediven

The Essence of the Maldivesn Eine kostenlose Sunset Cruise mit Champagner

und Canapés pro Paar / Aufenthaltn Tropenparadies inmitten des Nord-Male-Atolls

n Geheimtipp für Ruhesuchende

AIRTOURS TRAVEL BOUTIQUE Inspirational image film on digital screen in the airtours Travel Boutique lounge.

Target group: airtours repeater, potential airtours customersDuration: 2 weeksFormat: mp4Promotion: 1 minute running timeCosts for partner: CHF 1’500

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ROLLED AND FOLDED POSTERS

TUI STORESPoster in the shop window of the TUI Stores and Top TUI Partners

Size: 594 x 841 mm, bled-offDuration: 4 weeksEdition: 300 copies in German and French

Costs for partner: CHF 3’000

Beratung und Buchung hier in diesem Reisebüro.

LEBENSFROHES KUBA ENTDECKEN

AIRTOURS TRAVEL BOUTIQUE Displayed in the entrance of the airtours Travel Boutique in the city centre of Zurich.

Target group: pedestrians, potential airtours customers, airtours repeaterDuration: 1 monthSize: 594 x 841 mm, bled-offFormat: JPGPromotion: image or airtours deal with partner logoCosts for partner: CHF 1’500

Beratung und Buchung in Ihrem Reisebüro.

Amirandes Exclusive Resort, Kreta

airtours_0010.0117094_Plakat_Grecotel_594x841.indd 1 13.04.17 15:06

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ADVERTISEMENTS FOR TRAMS

Window decals: approx. 200 decalsDisplay period: 1 month

Costs for partner: CHF 18’000

TEL AVIV & JERUSALEM DIE GEGENSÄTZE ISRAELSKombinieren Sie diese zwei traumhaften Weltmetropolen – nur 1 Stunde Fahrzeit.

Jetzt buchen im TUI ReiseCenter, unter 0848 848 444 oder tui.ch

TEL AVIV & JERUSALEM DIE GEGENSÄTZE ISRAELS

Jetzt buchen im TUI ReiseCenter, unter 0848 848 444 oder tui.ch

Kombinieren Sie diese zwei traumhaften Weltmetropolen – nur 1 Stunde Fahrzeit.

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OUT OF HOME ADVERTISING

Across the Swiss cities public transport system the poster or screen sites are an ideal way to reach millions of passen-gers. In addition, your advertising for example in the waiting areas at bus and tram stops benefits from above-average attention times. Excellent visibility and high contact frequency are guaranteed.

Duration: 7 – 14 daysCosts for partner: depends, between CHF 18’000 – 75’000

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BACK OF CATALOGUES

Advertisement on the back of the TUI catalogue.

Costs for partner: CHF 9’500 – CHF 15’000(depending on catalogue)

IHRE WOHLFÜHLOASEGeniessen Sie die Privatsphäre unserer Premium Economy-Kabine.

FLY. DRIVE. RELAX IN STYLE.

ALL ABOARD AMAZING

Die kanadischen Rockies erleben und durch Landschaften fahren, die man mit dem Auto nicht erreicht. Das ist Rocky Mountaineer.

Starten Sie Ihre Westkanada-Reise in Banff und fahren Sie mit dem Rocky Mountaineer in zwei Tagen nach Vancouver. Sie übernachten

unterwegs im Hotelbett und werden erholt Ihren Mietwagen oder Camper übernehmen. Bequemer und erlebnisreicher können Sie den Jetlag nicht

überwinden. Buchen Sie jetzt in Ihrem TUI Reisebüro.

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TAILOR-MADE ADVERTISING

Would you like to place an advertisement in a newspaper or magazine? Do you have a special request to place your advertisement with us? We are happy to discuss your ideas with you and find the ideal solution!

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TUI SUISSE LTD Friesenbergstrasse 75, 8036 Zurich, E-mail: marcom@tui.ch

Important! All figures are shown in Swiss francs. Prices do not include VAT. Please note that the number of individual measures per year is limited where they are offered to various partners. A definitive confirmation can only be made after consultation with TUI directly. Subject to change at any time.