Food Blogger Connect 2011

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Connecting your brand to powerful food opinion makers.

description

Presentation to Food Blogger Connect 2011 partners and sponsors

Transcript of Food Blogger Connect 2011

Page 1: Food Blogger Connect 2011

Connecting your brand to powerfulfood opinion makers.

Page 2: Food Blogger Connect 2011

about

• Food Blogger Connect is Europe's first and only forum for food bloggers and food writers

• FBC 2010 was held over three days on June 4th, 5th & 6th at the Hempel Hotel, Bayswater

• Brought together award-winning, star-profile, guest speakers

• Shared valuable information on relevant topics; Social Media, Food Photography, Copyright & Publishing

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about

• FBC 2010 was a huge step up from FBC 2009

• 80 participants over the weekend

• Attracted bloggers from all over Europe and beyond (Canada, Singapore, Brazil)

• Over 12 hours of talks and workshops

• Video links with bloggers in USA and Ireland

• FBC 2010 rivalled similar events in S. Africa & USA

• Event content now forms part of a growing online resource on the Food Blogger Connect website

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reach

• All participants blogged about the event on their blogs - some more than once - mentioning the venue and brands who contributed

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reach

• News of the event reached an estimated audience of over half a million readers 

• #FBC10 Tweet hash-tag produced hundreds of tweets and is still going 

• Tweets read by over a quarter of a million combined followers

• Event was covered by Associated Press and Times Online

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our audience

• Active and influential food bloggers, food & travel writers, newspaper/magazine columnists, cookbook authors, online retailers and others who use the web as a place to promote their food-related business

• International in scope: although most participants are UK based, we draw participants from across Europe, Asia, and America

• Young (25-40)

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Happy sponsors 

“We have really enjoyed working with Beth and the UK Food Blogger Connect group and it has given Linwoods the opportunity to speak with real people about the products and to get honest feedback about how they feel about the Linwoods superfoods. The recipes the bloggers created in the ‘recipe creation competition’ using our New Milled Flaxseed, Cocoa, Strawberries and Blueberries, were outstanding and the photography to accompany the products was amazing! For any companies considering to get involved with the UK Food Blogger Connect event we would most definitely say yes!”

Joanne HaydenMarketing Manager at Linwoods

WINNER

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• Three day event on June 3rd, 4th & 5th at the Hempel Hotel - Bayswater.

• 120+ audience of food bloggers, magazine editors & online vendors, both from UK and abroad

• Extended programme of talks and workshops with award-winning guest speakers and experts

• Live video coverage available throughout the event

Food BloggerConnect 2011

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FBC 2011- Sponsorship Opportunities

• Product sampling + displays • Post-event ebook inclusion

• Post-event activities

• Website advertising

• Advertising placement on live video coverage and on resulting edited clips

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FBC 2011- Sponsorship Opportunities

Conference eBook

• A collection of the best content from the event compiled in beautiful book format and made available free to download from the website and issuu.com 

• Can be embedded into bloggers’ website or even viewed on the iPad

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FBC 2011- Sponsorship Opportunities

Live Video Coverage

• FBC 2011 will drastically expand its reach with live video streaming of all talks and workshops 

• The streams will be available online

through our streaming partners and on a variety of mobile devices

• Edited down versions will also be made available on a number of video sharing sites and at the FBC website

• Sponsorship messages can be included in both live and edited versions of the content

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FBC 2011- Sponsorship Opportunities

Post-event activities

• We continue to encourage discussion and participation even after the event is over

• Post event activities may include recipe creation competitions, photography competitions, online surveys , food tours, etc.

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Contact

Bethany [email protected]. 07545 980 508