Social Media Case Study: How JW Marriott Create Buzz About Indian Food Blogger Awards
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India Food Blogger Award Campaign, JW Marriott Mumbai 11-14 Oct, 2013
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Social media case study of how JW Marriott created buzz on Social Media about the Indian Food Blogger Awards to be held at JW Marriott Mumbai...
Transcript of Social Media Case Study: How JW Marriott Create Buzz About Indian Food Blogger Awards
India Food Blogger Award Campaign, JW Marriott Mumbai
11-14 Oct, 2013
Index
Objective
Flow of the event
2 Activities conducted with the hashtag:
• #IFBAatJW (Live Tweeting)
• #LoveForFood (Contest)
Index
Twitter Summary: Tweets, Participants & Reach
Facebook Summary: Total Posts - Posts, Participants & Reach
Overall Statistics
Impact & Learnings
Purpose of the Contest
• To create a buzz on Social Media about the Indian Food Blogger Awards to be held at JW Marriott Mumbai
• To increase interactions, fans and followers through the same
Flow
• The activity started on the 11th of October
• A Twitter contest was conducted on the same day & the winner was awarded an entry to the event
• A Facebook contest was conducted on 12th & 13th October with the same gratification
• Posts on Facebook & Twitter were put up on through out the week to promote the contest as well as the event
Flow
• Conversations around the awards were build up throughout the 4 day campaign
• On the day of the awards i.e. 14th October, real-time conversations on Twitter engaged the nominees & guests which helped in created excitement & buzz
• Finally, Live Tweeting during the award show kept everyone updated about the activities at the venue (JW Marriott Mumbai) and the winners
Total Tweets- 488
#IFBAatJW
#LoveForFood
Total Participants- 161
Total Reach- 324278
Tweets by Participants
Tweets by Participants
Trended
The JW Marriott Handle and Hashtag both trended in India!
Total Posts- 16
Album Upload
Screenshots of Entries
Statistics
• Total Tweets: 488
• Total Participants: 181
• Total Contest Entries: 308
• Total Reach: 4 Lakhs
• Total Facebook Interactions: 182
• Increase in Twitter Followers: 60
• Increase in Facebook Fans: 78
Impact & Learnings
• Gained 60 followers on Twitter
• Increased awareness about the Indian Food Blogger Awards
• Gratified the winners with an exclusive invite to the event at JW Marriott Mumbai, leading to word of mouth publicity
Thank You!
Facebook : www.facebook.com/MindShiftInteractive Twitter : www.twitter.com/Mind_Shifters
