Firefox Flicks 2013 | MozCamp Asia | Singapore
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Transcript of Firefox Flicks 2013 | MozCamp Asia | Singapore
FIREFOX FLICKS
Singapore | 17th November
FIREFOX FLICKSFIREFOX FLICKS
FIREFOX FLICKSA project by the Firefox Brand Engagement Team + The Mozilla Community
A global short-film contest to tell the story of Firefox.
HISTORYFirst Flicks in 2006
FLICKS 2012
In 2012 we re-activated this successful project with a simple call: "Tell the story of Firefox"
Highlights 2012
* 400 videos submissions
* 250+ articles published in the media
* Successful "wrap party" at Cannes International Film Festival with Celebrity Judge appearances
* Several community events
WHY DID PEOPLE PARTICIPATE?
"BECAUSE I LOVE FIREFOX"
4 GEO-CATEGORIES:North America, Latin America, Europe & Asia, Africa & Australia
3 VIDEO CATEGORIES EACH:30-second spot, Public Service Announcement, Animation
PRIZES
* 2x Panavision price (film-equipment-rental
worth 60.000$)
* 4x 10.000$ (stipendium) + runner-ups and
category winners
* Winners were invited to screen their videos at
the Cannes Film Festival
HOLLYWOOD JUDGES
* Edward Norton (Known e.g. from "Fight club")
* Shauna Robertson (Producer of "Meet the parents" or
"Forgetting Sarah Marshall")
* Jeffrey Silver (Producer of Tron:Legacy and "300")
* Ben Silverman (Produced "The Office" and "Ugly Betty")
* Couper Samuelson (Producer of "Destination
Wedding")
WHAT ELSE DOES MOZILLA HAVE WHAT OTHERS DON'T?
An amazing community!
ENJOY SOME WINNING VIDEOS OF FLICKS 2012!
Community Events 2012
Bhopal (India)
Rome
Pune
San Francisco
Kenya
Miami
Paris
Hyderabad
Berlin
THANKS TO THE +1000 PARTICIPANTS AND ALL THE MOZILLIANS FROM AROUND THE GLOBE THAT SUPPORTED THIS INITIATIVE.
Goal: Drive awareness of Firefox's mobile strategy
FLICKS 2013
DO YOU WANT TO GET INVOLVED?
* Help us to spread the word on Twitter, Facebook,etc.
* Localize postcards and posters + spread them
Do a talk/visit a university
* Host a Flicks event (Talk and/or film-screening)
* Be part of the short-list-team, help the Hollywood judges
* Be a submission-moderator
Timeframe for your activities:
JANUARY - JUNE 2013
STAY UPDATED!
http://firefoxflicks.org
twitter.com/firefoxflicks
fb.com/FirefoxFlicks
IDEAS? WANT TO GET INVOLVED?GET IN TOUCH
#firefoxflicks on IRC
Join "firefoxflicks" at groups.google.com
Tobias [email protected]@tbx
Galaxy [email protected]@GalaxyK
Vineel Reddy [email protected]@vineelreddy