Submitted to: Prof. Amjad Kadri

Created By:Javed Khan 07Sana Khan 09

Tanveer Khan 10Nilesh Pawar 12Nitin Thomas 13

Noaman Sayed 14S.K. Rehman 17

Sales Promotion &

Sales Management

Fruit Juice

Flavours

200 ML 500 ML 750 ML

Rs. 15 Rs. 30 Rs. 45

Package Sizes & Pricing

Promotion

• Advertising• Sales Promotion• Digital Marketing• Events• Sponsorships

Monthly Budget

• 1st Month - 50 Lakhs• 2nd Month - 25 Lakhs• 3rd Month - 15 Lakhs

90 Lakhs

Advertisements (50% of Budget) - 25 Lakhs

• T.V. Ads ( Local & News Channels) - 12 Lakhs• Print Ads - 5 Lakhs• Radio Ads - 3 Lakhs• Outdoors - 5 Lakhs

• Distributors Margins - Higher Margins than standards• Extra Packets - (on 1 carton, 2 packet free) - 4 Lakhs• Events - (Malls and Multiplexes) - 3 Lakhs• Sponsorship - (Colleges & Sports Clubs) - 1.5 Lakh• Coupons - 10% off on next purchase - 1.5 Lakh

Sales Promotion (30% Of Budget) - 15 Lakhs

• Social Media Marketing - 3 Lakhs• Online Shopping - 3 Lakhs• SEM & SEO - 2 Lakhs• Blogging - 2 Lakhs

Digital Marketing (20% of Budget) – 10 Lakhs

Promotionsin Malls

Digital Marketing (20% of Budget) – 10 Lakhs• Social Media Marketing - 3 Lakhs• Online Shopping - 3 Lakhs• SEM & SEO - 2 Lakhs• Blogging - 2 Lakhs

Fruitazz- Bananaz

Fruit Juices