Final Poject of Law

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H LEEB



INTRODUCTION

Haleeb Foods Limited, the largest

DairyProcessing company in Pakistan, is

the first dairy unit toacquire ISO 9002, HACCP

and ISO 14000 certification



HALEEB FOODS

History

Haleeb food was established in 1986 and its first productwas Haleeb Milk. Since, then it has continued to providequality products to its consumer with product andpackaging innovation other products



.

HALEEB FOODS FUNCTIONAL

ORGANIZATION STRUCTURE

Haleeb is a public limited companymanaged by a board of directors who hasvested (tohave the rights of ownership)thecontrol of company operations to ManagingDirector (MD). Haleeb is an organization run

by a team of professionals headed by ateam of professionals. It has 17departments successfully running theiroperations.



LEGAL REPRESENTATIVE /BUSINESS OWNER:

Mr. Suleman Daud



BOARD OF DIRECTORS:

Mr. Ilyas Chaudhry

Mr.Israr Ahmed

Mian Zahid Saeed Mian Muhammad Amjad

Sheikh Muhammad Rasheed

Major General (Retd.) Shafiq Ahmad

Mrs.Nasreen Ilyas

Mrs. Zarina Saeed

Mr. Muhammad Ishtiaq Khan



Mr. Ilyas Chaudhry Mr. Israr Ahmed

Chairman: Managing Director:



AUDITORS:

Hameed Chaudhry and company (Chaudhry Accountants

Legal Advisor:

Hassan and Hassan AdvocatesMarketing Research:

Aftab Associates



NEW PLANT

. Haleeb foods in Pakistan’s number 1 and fastest

growing packaged food company. As of fiscal 2006,its annual turnover is Rs. 9 billion. Recently, Haleebfood has built yet another plant in Rahim Yar Khan

whose purpose is to provide Haleebs qualityproducts to maximum number of consumers.



HALEEB MILK

The main purpose of Haleeb Milk is to use it as

a tea whitener. Although it is full

creampasteurized milk as it has 3.5% fat

according toPakistan’s food law it’s mainly used

for making tea.



Summary

Haleeb foods were established in 1986 and its firstproduct was Haleeb Milk. Now in this project we study

distribution channel of Haleeb milk. Haleeb foods providedifferent service output to their customer likebulk breaking, special convinces, waitingtime, assortment & variety, information provision and services. The activities or functions that produce the service outputs demanded by consumer are physical possession,promotion flow, negotiation, financing risking, ordering andpayment. Then there is a gap analysis in which demandand supply gaps are identified and then

closed.Furthermore, power and conflict in channel arealso talked



COMPANY PROFILE

CEO OF THE COMPANYMr. Suleman DaudReso

urce PersonMr.Imran AmjadHaleeb Foods

Limited

135AddressFerozpur Road, LahorePunjab

PakistanURL

www.haleebfoods.com



Product lines

Dairy product Juices UHT milks Asli Desi Ghee Fun Day Haleeb milks

Haleeb butter Good day Dairy Queen

Haleeb cream Tropic juice drink Candia milk

Haleeb yogurt Haleeb Labban Haleeb Skims Liquid

Tea max Tropico Nectar

Haleeb Skims Powder Cheddar chees Candy Up

Haleeb tea max Haleeb Gold

Haleeb Bottle Haleeb Extra Energy Milk

.



YEAR OF LAUNCH OF THE PRODUCTS:

1986

Haleeb Milk

1997

Haleeb Asli Desi Ghee

1998

Haleeb Cream, Cand ia Skimz Milk Pow der

1999

Candia Milk, Candia Skimz Liqu id Milk

2000

Tropico Ju ice Drink, Haleeb Dairy Queen



2001

Haleeb N'Rish Instant Ful l Cream Milk Powder

2002

Haleeb N'Rish Fort i f ied Instan t Ful l Cream Milk Powder

2003

Cand ia Tea Max Dairy Whit ener, Haleeb Bu tter, Haleeb Plain

Yogurt , Haleeb Lass i Drink

2004

Haleeb Goo d Day Pure Ju ice, Haleeb Fun Day Juic e Drink, Cand ia

Candy' Up Flavored Milk

2005

Haleeb Cream With Honey, Haleeb Tea Max w ith Cardamom , Haleeb

Labb an, Haleeb Goo d Day(Mix Fruit , Red Grapes, Mango Pineapple)

2006

Haleeb Reshm i Pack, Candia Classic, Skimz Pouc h, Trop ico Nectar



VISION

Excellence in food and especially in Dairy

products



Internship Report

Products are sold to the consumers through a nation widedistribution network under several strong international aswell as popular national brands. Haleeb consistent double-digit sales growth has helped it to achieve dominantmarket leader ship in major food services.

“Net Sales Revenue (Rs. In Million)”

Haleeb Foods Limited is a fastest growing packaged foodcompany with an annual turn over of Rs. 4 Billion (U.S $:70 Million app).Source. Nadeem Bhuta (DMHR)



Trading Results 2011 2012

Sales-net 7,086,175 5,941,780

Gross Profit 1,090,860 870,368

Operating Profit 544,711 417,773

Profit Before Tax 486,114 380,673

Profit After Tax 345,697 232,888

Balance Sheet

Shareholders’ Funds 1,060,133 755,620

Reserves 275,000 275,000

Operating Fixed Assets 1,071,235 926,645

Net Working Capital 46,189 (59,748)

Current Assets 711,306 561,179

FINANCIAL HIGHLIGHTS (RS,000)



NET SALES

Net sales

4500

4000

3500

3000

2500

1500

500

0

1998 1999 2000 2001 2002



MAIN MARKETS:

`

Pakistan, North America, South America ,WesternEurope, Eastern Europe,Eastern Asia,Southeast Asia, Middle East, Africa,

Oceania



WORK FORCE:

It has a team of 3000

exceptional individuals to support its operations,

outof which 900 are permanent employees 600 are on contract and

1500 are of 3rd party

Final Poject of Law

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