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    GROUP MEMBERS

    NAME ROLL NO

    CHANDANI .R. SATWARA 73

    SIDDESH. M. NAYAK 80

    CHERYLL VARGHESE 83

    FARHIN ANSARI 87

    DEVEN.B . MOHITE 93

    YASH. A. RANA 103

    FAIZAN. S. CHOUDHARY 113

    PRASHANT. B. GIRME 124

    TASKEEN MULLA 131

    SANKET. M. SAWANT 134

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    ACKNOWLEDGEMENT

    We are indeed very happy to present our project

    to you and we are thankful to our family, friends

    who helped us in our project.

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    INTRODUCTION TO COLOMBIA

    Colombia is a country in northwestern South America that bordersthe Pacific Ocean and the Caribbean Sea. Neighboring countriesinclude Brazil, Ecuador, Panama, Peru, and Venezuela. Thegeography of Colombia is diverse with flat lowlands and high Andes

    Mountains. The government system is a republic in which theexecutive branch dominates government structure. The chief of stateand head of government is the President. Colombia has a pro-marketeconomic system in which the prices of goods and services aredetermined in a free price system. Colombia is a member of theAndean Community (CAN) and the Latin American IntegrationAssociation (LAIA).

    http://globaledge.msu.edu/content/countries/flags/large/CO.png
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    POPULATION SIZE

    In Latin America, Colombia ranks fourth in overall population and

    tenth in population density. Its population was estimated at 39.68

    million in July of 2000, up from 25.4 million in 1975. In 2000 the birth

    rate stood at 22.85 per 1,000 while the death rate was 5.73 per

    1,000. With a projected annual growth rate of 1.6 percent between

    2000 and 2015, the population is expected to reach 53.2 million by

    the year 2015.

    At the end of World War II, Colombia's population growth

    accelerated dramatically, peaking at about 3.2 percent per year by

    the 1960s. In 1951 Colombia's population was 11.5 million, and by

    1973 it had doubled to 22.9 million. Beginning in the late 1960s theannual population growth rate dropped dramatically, such that

    between 1973 and 1985 it stood at only 2 percent. This drop was

    partly the result of a control policy initiated during the Lleras

    Restrepo administration (1966-70). Colombia was one of the few

    Latin American countries to adopt family planning as an official policy

    and to integrate it into development plans.

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    GDP PER CAPITA

    The Gross Domestic Product per capita in Colombia was last

    recorded at 3362.47 US dollars in 2011. The GDP per Capita in

    Colombia is equivalent to 27 percentof the world's average. GDP per

    capita in Colombia is reported by the World Bank. Historically, from

    1960 until 2011, Colombia GDP per capita averaged 2056.7 USDreaching an all time high of 3362.5 USD in December of 2011 and a

    record low of 1129.6 USD in December of 1960.

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    Sectors Contribution Towards GDP

    GDP - composition by sector:

    Agriculture: 9.1%

    Industry : 38.2%

    Services : 52.8%(2012 est.)Definition: This entry gives the percentage contribution of

    agriculture, industry, and services to total GDP. The distribution will

    total less than 100 percent if the data are incomplete.

    Source: CIA World Facebook - Unless otherwise noted, information in

    this page is accurate as of February 21, 2013

    GDP (purchasing power parity)

    GDP - real growth rate

    GDP - per capita (PPP)

    GDP (official exchange rate)

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    Political System

    The very political system of any country forms the backbone of the

    nation and in the due course plays a guiding force in determining the

    growth and development of the country in every aspect. The political

    system of Colombia has grown from strength to strength and has

    played a decisive role in true sense of the term.

    Constitution of Colombia---

    The judicial system of Colombia is divided into categories such as a

    Constitutional Court, Supreme Court of Justice, the Higher Judiciary

    Council of State and municipal courts. However, the Supreme Court

    which is situated in Bogot is actually a bench comprising of 24

    magistrates who continue to be a part of this office till their death.

    The Supreme Court undertakes various responsibilities such as

    reviewing the state laws, bills and suggests reforms in case of any. It

    also acts as an advisory panel to the government in hours of need.

    Other parts of the constitution include - original jurisdiction and

    appellate jurisdiction. In the last part of the 20th century, the

    constitution has made certain changes, keeping in mind the changing

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    necessity of the society.

    Functioning of the Colombian Government----

    The government of Colombia follows the democratic republic

    framework headed by the president, whereby he is both head of

    state and head of government, accompanied by galaxy of political

    parties. Executive power of the country is wrested in the hands of

    the government. The Senate of Colombia and the House of

    Representatives of Colombia looks into the functioning of thelegislative organ and takes due part in its functioning. Major political

    parties of Colombia include-- Colombian Liberal Party, Social National

    Unity Party, Colombian Conservative Party, United People's

    Movement etc.

    In The Present times---

    When Virgilio Barco Vargas took over the charge over theadministration of Colombia in 1990 against the background of great

    crises, however in mid 90's military activity created a horrific spell

    with the lives of people being killed every now and then in small

    wars. On August 7, 1998, Andrs Pastrana Arang became the

    President and initiated a series of reform measures to bring about a

    rapid phase of economic development. In May 2002, lvaro Uribe

    Vlez, belonging to Liberal party attained the position of President

    and launched wide attempts to remove political instability and

    economic crisis. This has helped Colombia to become one of the

    fastest growing economies of South America.

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    Unemployment Rate

    Unemployment Rate in Colombia decreased to 9.40 percent in May

    of2013from 10.17percent in April of 2013. Historically, from 2001

    until 2013, Colombia Unemployment Rate averaged 12.4 Percent

    reaching an all timehigh of 17.9 Percent in January of 2002 and a

    record low of 8.9 Percent in October of 2012. In Colombia, the

    unemployment rate measures the number of people actively looking

    for a job as a percentage of the labour force.

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    Colombia Inflation Rate

    The inflation rate in Colombia was recorded at 2 percent in May of

    2013. Historically, from 1955 until 2013, Colombia Inflation Rate

    averaged 15.2 Percent reaching an all time high of 41.7 Percent in

    June of 1977 and a record low of -0.9 Percent in July of 1955. In

    Colombia, the three main components of the consumer price index

    are: Housing (30.1 percent of the total weight); Food(28.1 percent)

    and Transports (15.2 percent). Other Expenses account for 6.4

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    percent; Education for 5.7 percent and Clothing for 5.2 percent.

    Others include: Communications (3.7 percent); Leisure (3.1 percent)

    and Health Care (2.4 percent). The national index has a base of 100

    as of 2008. The CPI covers the urban population of 24 capital citydepartments, including some metropolitan areas, which account for

    the largest population registered in the country and have the most

    dynamic economic environment in comparison to the remaining

    cities of the country. This page includes a chart with historical data

    for Colombia Inflation Rate.

    Columbia, whose thriving economy has always been based on theeducation, health care, and insurance industries, is known as a

    recession-resistant community. Columbia has 13 banks and saving

    and loans with assets totaling more than $1.6 billion. The city is

    consistently named as a top place in the nation to live, retire, and do

    business, in publications such as Money, Entrepreneur, Kiplinger's

    Personal Finance and Expansion Management. Forbes listed

    Columbia as a "Best Small Place to do Business" in May 2004. Thecity is home to Shelter Insurance Company, MFA Incorporated, and is

    a regional center for State Farm Insurance.

    Columbia's manufacturers make and sell a wide variety of products.

    3M is a major employer, producing projection lenses, optical

    equipment, electronic products, and interconnect systems. MBS is a

    textbook distribution center. There are three different factoriesmaking various automotive parts. Columbia Foods, a division of

    Oscar Mayer, employs about 700 workers at its food processing

    plant. Watlow-Columbia, Inc. manufactures electrical heating

    elements; the Square D Corporation makes circuit breakers; and

    Hubbell/Chance produces electric utility equipment.

    Items and goods produced: all manner of electronic parts and

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    equipment, air filters, optic lenses, plastic pipe, custom foam rubber

    products, automobile parts, coal, stone quarry products, corn,

    wheat, and oats

    Incentive ProgramsNew and Existing Companies

    Local programs

    The Columbia and Boone County area's main economic development

    contact is the Regional Economic Development, Inc. (REDI). REDI is a

    public/private entity created to promote economic expansion while

    maintaining a great quality of life. REDI provides services, financing,tax credits and exemptions, job training, and other local perks for

    businesses such as no local income tax, moderate property taxes and

    low sales tax that barely effect business, and Community

    Development Block Grants available outside the city limits for public

    infrastructure. Financing takes the form of Industrial Revenue Bonds

    for qualifying projects, and other low interest loans and incentive

    financing for large development projects. Tax exemptions include nosales taxes on manufacturing equipment nor on materials used to

    install such equipment, no sales taxes on air or water pollution

    control devices, and finally a property tax exemption on business and

    industrial inventories. The State of Missouri reimburses employers

    for both onsite and classroom job training, designs programs tailor

    made to specific tasks, and in turn will help screen and test potential

    new hires.

    State programs

    The Missouri Small Business Development Center has a branch in

    Columbia which offers technical and management assistance for

    small businesses in service, retail, construction, and manufacturing.

    Other incentive programs are available at the state level. The

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    Missouri Business Expansion and Attraction Group (BEA) is

    responsible for working with businesses and communities in Missouri

    to assist in the retention and expansion of existing businesses and

    the attraction of new businesses. Incentives include businessfinancing and tax credits. Twenty-four programs or services are

    offered by the Missouri Department of Economic Development,

    including the Welfare-to-Work Grant program and the Welfare-to-

    Work Tax Credit program, which encourages employers to hire

    certain groups, such as ex-felons, who have a harder time finding

    jobs. There are programs for youths and adults, for workers affected

    by downsizing or other types of displacement such as that caused by

    NAFTA, for women, for seasonal or migrant farm workers, veterans'

    services, and apprenticeship information.

    Job Training

    The Missouri Department of Economic Development's Division ofWorkforce Development offers training or retraining of employees,

    in a classroom setting, in cooperation with the public schools

    systems. To be eligible for funding, employers must increase

    employment above the previous year's level, and must retrain

    existing employees due to substantial capital investment in the state.

    Fourteen of the Division of Workforce Development's 24 services

    offered involve job training or retraining, targeted at various groups.

    Development Projects

    Growing somewhat naturally out of Columbia's strength in the

    education and health care industries is the biological sciences

    research business. There are three organizations in the area that

    promote expansion into this growing field: the Life Sciences Business

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    Coalition, Mid-MO BIO, and Scientific Partnership and Resource

    Connection, or SPARC. SPARC works with Regional Economic

    Development, Inc. (REDI) and University of Missouri's College of

    Agriculture, Food, and Natural Resources to procure funding forresearch and the building of facilities necessary to research. So far

    this has resulted in a new $60 million Life Sciences Center which

    opened in 2004 on the University of Missouri-Columbia's campus,

    and a proposed $175 million Human Health Research Center.

    REDI was also involved in the $5.5 million project to purchase and

    renovate Boone County Fairgrounds, completed in 2003, and is nowworking with the Columbia Chamber of Commerce and the Columbia

    Convention and Visitors Bureau (CVB) on annexing an 80 acre field

    adjacent to the 134 acre Fairgrounds, and adding an ice skating rink,

    several playing fields, a dog park, community gardens, and walking

    trails. The Flat Branch Park beautification project was completed in

    2004, with funds contributed by corporate sponsors of REDI, as well

    as the Chamber of Commerce and CVB, which own the adjacentWalton Building of which REDI is a tenant. Downtown renovation

    projects have been ongoing for over a decade, and central Columbia

    today sports widened streets, benches and trees, new street lights

    and decorative trash can lids, all with an eye to both retail and

    residential use. The latest is the Eighth Street Beautification Project.

    In 2002 REDI unveiled its "Incentives White Paper," which proposed

    more ways to expand established businesses and bring in new ones.

    It focused on using Chapter 100 bonds but had other ideas such as a

    "microloan" program to help businesses which didn't fit the criteria

    for the many other incentive programs offered by REDI. Two other

    projects are focused on improving traffic flow. One is a new

    interchange at Highway 63 and Gans Road, which will improve the

    infrastructure and perhaps pave the way for future development

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    near the intersection, besides allaying traffic woes. The second is a

    $1.3 million railroad terminal and warehouse made possible through

    cooperation between REDI and Columbia Terminal Railroad

    (nicknamed COLT). The terminal itself is expected to cut down trafficon I-70 by giving businesses the option to ship by rail, and the

    warehouse allows companies that don't have locations near the

    terminal to nevertheless use the rail option.

    Economic Development Information: Regional Economic

    Development, Inc., 300 South Providence Road, Columbia, MO

    65203; telephone (573)442-8303; fax (573)443-3986. Missouri

    Department of Economic Development, 301 West High Street, PO

    box 118, Jefferson City, MO 65101, telephone (573)751-4962, fax

    (573)526-7700

    Commercial Shipping

    Boone County has 20 Interstate motor freight lines serving it, with 14

    terminals in Columbia. Railroads serving the area are COLT (Columbia

    Terminal), Amtrak, Norfolk Southern, and Gateway Western. Seven

    air freight carriers serve the area, and Trans World Express offers

    nine flights daily to St. Louis.

    Labor Force and Employment Outlook

    Boone County's main area of job growth is in the service industry,

    although most of these jobs are lower-paying. One recent study

    found that approximately 33,000 of the area's more than 240,000

    civilian labor force was underemployed, meaning they possessed

    skills, training, or degrees beyond what their jobs required.

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    MAJOR INDUSTRY

    MINING.

    One significant part of the transformation of the Colombianeconomy from the 1970s has been the expansion of the miningsector, mostly comprised of oil production and coal, though it alsoincludes gold and valuable gems such as emeralds. Oil production inColombia has been declining as of late, with 700,600 barrels a day(bbl/d) in 2000, down 125,000 bbl/d from the previous year. The

    country's reserves are estimated at about 2.6 billion barrels, but thepotential reserves are much higher. Colombia's main oil exportmarket is the United States, with 332,000 bbl/d in 2000. Productionis located mainly in the Cusiana and Cupiagua fields in the Andesfoothills and in the Cano Limn field near the Venezuelan border.British Petroleum has major operations at Cusiana and Cupiagua,while the Cano Limn field is operated by U.S.-based Occidental. Allforeign investment in petroleum exploration and development in

    Colombia must be carried out under a profit-sharing associationcontract between the investor and the state petroleum company,Ecopetrol. In the face of U.S. oil companies' interest in increasingexploration and production if contract and tax requirements aresmoothed, the Pastrana administration has responded by liberalizingcontracting terms.

    Colombia produces more than 90 percent of the world's emeralds; it

    is the second-largest South American producer of gold and the mostimportant coal producer in Latin America. Coal reserves have beenestimated between 12 billion and 60 billion tons, approximately 40percent of all Latin American reserves. Important levels ofproduction began in 1984, attaining 4,000 metric tons, which jumpedto close to 13,000 metric tons by 1993 and 28,500 metric tons in1997. Excluding oil production, there was a relative decline in miningfrom 1992 to 1996, accompanied by a decline in the number of

    persons employed.

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    MANUFACTURING.

    The economic landscape of Colombia has changed dramatically inthe last 40 years, and one clear example is the changes in the

    manufacturing industry by the late twentieth century. Industrialmanufacturing is quite varied. According to DANE, by the year 2000the most important products included basic chemicals (5.3 billionpesos), beverages (3.5 billion pesos), milling and cereal processing (3billion pesos), oil refining (2.9 billion pesos), and pulp, paper andderived products (2.1 billion pesos). Though an important proportionof production is for the domestic market, the relative level ofsophistication in some of these products can be measured by the

    extent to which they are exported. In 2000 manufactured productsaccounted for nearly 40 percent of all exports, with chemicals andtextiles ranking near the top.

    Manufacturing is located mostly in the provinces of Antioquia, Cauca,in the capital district, and to a lesser extent in Barranquilla, on theAtlantic coast. The number of people employed by this sector is588,681ap-proximately 20 percent of the economically active

    population.The lowering of many trade barriers in the 1990s served tostreamline Colombian industry, and most sectors have managed toremain competitive with other Latin American competitors, leadingto an increase in exports to those countries.

    The construction industry, one of the largest employment sectors inColombia, has been very dynamic over the last 2 decades, totaling

    c2001, however, it was hit hard by the recession and tight creditconditions.

    SERVICES

    FINANCIAL SERVICES.

    Colombia has an extensive banking sector. According to DANE, itaccounted in 1995 for close to 16 percent of GDP, clearly the most

    important service activity. It is headed by the Bank of the Republic,

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    which functions as the central bank. There are approximately 1,700companies devoted to financial services, of which 37 are establishedbanks, 30 are investment companies, nearly 70 stock and bondbrokers, and a small number of leasing and real estate leasing. Thereare 17 long-term and development financial institutions, includingthe government-owned Industrial Development Institute. Thegovernment has played an important role in the financial sector sincethe 1970s because of the unwillingness of banks to make long-termloan commitments to riskier projects such as coal development, andbecause of the necessity for periodic public intervention to stabilizefinancial markets.

    The 6 largest of these corporations hold 86 percent of all assets inthis sector. In the mid-1980s there was a crunch in the bankingsystem that forced the government to nationalize a number oftroubled domestic banks. It also created the Financial InstitutionsGuarantee Fund (Fondo de Garantias de Instituciones Financieras) asthe authority to intervene or recapitalize those financial institutionsin great need of support. By the end of the 1980s the government set

    out plans for privatization, the second phase of which took place bythe end of the 1990s.

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    Currency

    The peso is the currency of Colombia. Its ISO 4217 code is COP and itis also informally abbreviated as COL$. However, the official peso

    symbol is $.

    Foreign Exchange Reserve

    Foreign Exchange Reserves in Colombia increased to 40509.26 USD

    Million in May of 2013 from 40089.66 USD Million in April of 2013.

    Foreign Exchange Reserves in Colombia is reported by the Banco De

    La Republica, Colombia. Historically, from 1960 until 2013, Colombia

    Foreign Exchange Reserves averaged 7080.7 USD Million reaching an

    all time high of 40509.3 USD Million in May of 2013 and a record low

    of -134.9 USD Million in February of 1963. In Colombia, Foreign

    Exchange Reserves are the foreign assets held or controlled by the

    country central bank. The reserves are made of gold or a specificcurrency. They can also be special drawing rights and marketable

    securities denominated in foreign currencies like treasury bills,

    government bonds, corporate bonds and equities and foreign

    currency loans.

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    Major Imports & Exports

    Colombia conducts billions of dollars worth of trade annually.

    Colombia is a relatively large country located in the northwestern

    corner of South America bordered by Panama, Venezuela, Brazil,

    Ecuador and Peru. Although it may be best known for exporting two

    stimulants -- legal coffee and illegal drugs -- Colombia actually has a

    broad economy and exports and imports a number of items.

    Other People Are Reading

    Colombia Trade Agreement Risks of Doing Business in Colombia

    Energy

    One of Colombia's strongest sectors is its energy sector. It producesmore oil, gas and electricity than it needs and exports all three. In the

    case of electricity, the nation produced 50.58 billion kilowatt hours,

    of which 876.7 million were exported in 2007. In 2009, Colombia

    produced 686,600 barrels of oil per day and only consumed 288,000

    of them, leaving the rest free for export. In 2008, the nation also

    produced 9 billion cubic meters of natural gas, 10 percent of which

    was exported. However, Colombia also imports refined fuels,

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    indicating a potential lack of refining capacity.

    Imports

    Although Colombia is a major producer of agricultural and naturallyoccurring goods, their industrial sector is comparatively weaker. As

    such, Colombia imports a number of products that are produced

    elsewhere. Although the nation has oil and chemical industries, it

    nevertheless imports both fuels and chemicals. Colombia also

    imports heavy equipment and consumer goods.

    Exports

    Most of Colombia's exports are either farmed or extracted. Coffee

    may be its most famous export, but it is just one of the country's

    agricultural exports, joined by bananas and cut flowers. In addition

    to oil and coal, Colombia is also one of the world's largest emerald

    producers and exporters. Colombia also exports apparel items that

    are sewn in its garment factories.

    Colombia's Trading Partners

    The United States is Colombia's largest trading partner, absorbing

    32.5 percent of its exports and providing 30.6 percent of its imports.

    Colombia also exports to Venezuela and the Netherlands, which

    represent 17.2 and 4.2 percent of its exports, respectively. Colombia

    imports from a number of countries other than the United States,

    including China, Mexico, Brazil, France and Germany, each of which

    make up between 4 and 10 percent of its total import volume. In

    2009, Colombia exported slightly more than it imported, based on

    Central Intelligence Agency estimates of $34 billion in exports and

    $31.5 billion in import export.

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    Best Brand

    At 10 years of age, its future is more than promising. Procafecol,theColombian coffee growers company that manages theJuanValdez Caf brand and retail chain, reached more than 225coffeeshops opened and expects to close the year with at least 251, all inline with an ambitious expansion plan in Colombia and abroad.There are currently 166 Juan Valdez coffee shops in Bogota and 18

    cities of Colombia, and other 61 coffee shops spread overAruba,Chile, Ecuador, Spain, the USA, Mexico, Panama and Peru.The last decade has been one of building value for theColombiancoffee growers through one of the emblems of theFederation: anewbrand was created together with a brand royalty schemeimplemented to fund public goods for Colombian coffee growers,which also worked as a positioning platform forColombian coffee inthe higher-value segments.

    For the Juan Valdez Caf brand and retail chain, the next decadewill be of growth and global expansion.Abroad, Procafecol plans to open in the coming years newstores insuch countries as the USA, Spain, Mexico, Panama, Peru, Chile,Ecuador, Venezuela and in the Middle East.It also plans to open 39stores in the next five years in South Florida,USA (a country where it already operates seven stores), to go

    through with the opening of sixstores inMexico during 2013 and

    http://www.cafedecolombia.com/particulares/en/la_tierra_del_cafe/la_gente_del_cafe/http://www.cafedecolombia.com/particulares/en/la_tierra_del_cafe/la_gente_del_cafe/http://www.juanvaldezcafe.com/empresahttp://www.juanvaldezcafe.com/empresahttp://www.juanvaldezcafe.com/colombiahttp://www.juanvaldezcafe.com/colombiahttp://www.juanvaldezcafe.com/store-locator?country=Allhttp://www.juanvaldezcafe.com/store-locator?country=Allhttp://www.federaciondecafeteros.org/particulares/en/quienes_somoshttp://www.federaciondecafeteros.org/particulares/en/quienes_somoshttp://www.federaciondecafeteros.org/particulares/en/que_hacemos/representacion_gremial/http://www.juanvaldezcafe.com/empresahttp://www.cafedecolombia.com/particulares/en/el_cafe_de_colombia/http://www.juanvaldezcafe.com/empresahttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/apertura-mexicohttp://www.juanvaldezcafe.com/apertura-mexicohttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/empresahttp://www.cafedecolombia.com/particulares/en/el_cafe_de_colombia/http://www.juanvaldezcafe.com/empresahttp://www.federaciondecafeteros.org/particulares/en/que_hacemos/representacion_gremial/http://www.federaciondecafeteros.org/particulares/en/quienes_somoshttp://www.federaciondecafeteros.org/particulares/en/quienes_somoshttp://www.juanvaldezcafe.com/store-locator?country=Allhttp://www.juanvaldezcafe.com/store-locator?country=Allhttp://www.juanvaldezcafe.com/colombiahttp://www.juanvaldezcafe.com/colombiahttp://www.juanvaldezcafe.com/empresahttp://www.juanvaldezcafe.com/empresahttp://www.cafedecolombia.com/particulares/en/la_tierra_del_cafe/la_gente_del_cafe/
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    increase from 4 to 10 the stores inPanama. These are some of thecompanys short term goals.Likewise, after the successful opening of two stores in Aruba, thefirst ones in the Caribbean, one more is expected to be opened in theisland.InEcuador,Juan Valdez Caf now reaches 26 stores, while in Chilethere are 12 in operation, including a flagship store in the El Coloradoski resort.Juan Valdez Caf just announced its arrival inPeru, with theopening of 15 stores in 2013 and the company expects to open 30stores before the end of 2016.

    Another important goal is the foray into the Middle East and NorthAfrica (MENA), starting with Kuwait and the United Arab Emiratesuntil reaching 60 stores in five years.A company growing hand in hand with the countryscoffee growers

    TheJuan Valdez Caf stores are already present in eight countriesbesides Colombia, while the brand is present in supermarkets of 18countries, making it possible to bring the experience of thecountryspremium coffee to millions of consumers in Colombia andin the world.In the Colombian market, Juan Valdez Caf has achieved a 75%share of the premium coffee market, where institutional channelsales grew five times between 2010 and 2012.In financial matters, with a net income of US$ 775,000 in 2012,Procafecol has become a profitable venture and shows a great

    maturity. The trend, resulting from an increasingly efficientmanagement, accelerated in the first quarter of 2013 with a netprofit of US$458,000, US$950,000 up from the same period a yearearlier.These results are not only very positive for Procafecol anditsshareholders, but they show growth based on a strategy ofefficiency, increased profitability at each of its business lines andexpansion of thebrand.

    http://www.juanvaldezcafe.com/store-locator?country=pa&city=&name=&=Aplicarhttp://www.juanvaldezcafe.com/store-locator?country=ec&city=&name=&=Aplicarhttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/tostado#prd_anch0http://www.juanvaldezcafe.com/accionistashttp://www.juanvaldezcafe.com/empresahttp://www.juanvaldezcafe.com/empresahttp://www.juanvaldezcafe.com/accionistashttp://www.juanvaldezcafe.com/tostado#prd_anch0http://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/store-locator?country=ec&city=&name=&=Aplicarhttp://www.juanvaldezcafe.com/store-locator?country=pa&city=&name=&=Aplicar
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    In 2012 the operating income increased 15% to US$ 67.6 million,compared with US$ 53.6 million in 2011.To date, Procafecol has 18,714shareholders, who are not otherthancoffee growers owning stocks.Thanks to the commercial and financial performance, between 2006and 2012 Procafecol paid premiums for quality toColombian coffeegrowers of around $ 2.4 million and has transferredtoproducers about $ 18 million in royalties for the use of theJuanValdez Caf brand through the National Coffee Fund.

    The originsJuan Valdez Caf was created in 2002 as a strategy to meet thechallenges of thecoffee sector in a global price crisis and toparticipate in thevalue-addeddistribution andcommercializationstages.Juan Valdez Caf created thepremium coffee category in Colombiaand has been its main promoter. More importantly, thestores are ashowcase for the highest-quality coffee produced in the country both

    for Colombian and foreing customers, generating industry demandforColombian specialty coffees from all regions.On December 12, 2002, the first Juan Valdez Caf store was openedin El Dorado International Airport in Bogot. Since that time, theexpansion of the brand has been successful not only in Colombia, butin the world.The creation ofJuan Valdez Caf has not only represented the

    opening of stores, but the creation of an entire product line. To bringto the world the bestpremium Colombian coffee, an own lineofpackaged coffee was created, includingstrong and balancedcoffees with different cupprofiles tailored to the most demandinginternational audiences. The Huila and Santander Origins,SustainableCoffees,Freeze-Dried Coffee,Premium Line and theJV Pods are anexample.

    http://www.juanvaldezcafe.com/accionistashttp://www.cafedecolombia.com/particulares/en/la_tierra_del_cafe/la_gente_del_cafe/http://www.federaciondecafeteros.org/particulares/en/quienes_somoshttp://www.federaciondecafeteros.org/particulares/en/quienes_somoshttp://www.cafedecolombia.com/particulares/en/comunidad/http://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/http://www.federaciondecafeteros.org/particulares/en/nuestro_cafehttp://www.juanvaldezcafe.com/valores-agregadoshttp://www.cafedecolombia.com/particulares/en/el_cafe_de_colombia/del_arbol_a_la_taza/http://www.cafedecolombia.com/particulares/en/un_referente_mundial/http://www.juanvaldezcafe.com/tostado#prd_anch0http://www.juanvaldezcafe.com/colombianoshttp://www.federaciondecafeteros.org/particulares/en/nuestro_cafe/cafes_especiales/produccion_y_calidad/http://www.federaciondecafeteros.org/particulares/en/programas_para/produccion_de_cafes_especiales/http://www.juanvaldezcafe.com/historiahttp://www.juanvaldezcafe.com/http://www.juanvaldezcafe.com/tostado#prd_anch0http://www.juanvaldezcafe.com/tostadohttp://www.juanvaldezcafe.com/tostado#prd_anch1http://www.juanvaldezcafe.com/tostado#prd_anch1http://www.cafedecolombia.com/particulares/en/el_cafe_de_colombia/preparaciones/atributos/http://www.juanvaldezcafe.com/proyectos-sostenibilidadhttp://www.juanvaldezcafe.com/proyectos-sostenibilidadhttp://www.juanvaldezcafe.com/casa#prd_anch1http://www.juanvaldezcafe.com/tostado#prd_anch0http://www.juanvaldezcafe.com/casa#prd_anch0http://www.juanvaldezcafe.com/casa#prd_anch0http://www.juanvaldezcafe.com/tostado#prd_anch0http://www.juanvaldezcafe.com/casa#prd_anch1http://www.juanvaldezcafe.com/proyectos-sostenibilidadhttp://www.juanvaldezcafe.com/proyectos-sostenibilidadhttp://www.cafedecolombia.com/particulares/en/el_cafe_de_colombia/preparaciones/atributos/http://www.juanvaldezcafe.com/tostado#prd_anch1http://www.juanvaldezcafe.com/tostado#prd_anch1http://www.juanvaldezcafe.com/tostadohttp://www.juanvaldezcafe.com/tostado#prd_anch0http://www.juanvaldezcafe.com/http://www.juanvaldezcafe.com/historiahttp://www.federaciondecafeteros.org/particulares/en/programas_para/produccion_de_cafes_especiales/http://www.federaciondecafeteros.org/particulares/en/nuestro_cafe/cafes_especiales/produccion_y_calidad/http://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/tostado#prd_anch0http://www.cafedecolombia.com/particulares/en/un_referente_mundial/http://www.cafedecolombia.com/particulares/en/el_cafe_de_colombia/del_arbol_a_la_taza/http://www.juanvaldezcafe.com/valores-agregadoshttp://www.federaciondecafeteros.org/particulares/en/nuestro_cafehttp://www.juanvaldezcafe.com/http://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/colombianoshttp://www.cafedecolombia.com/particulares/en/comunidad/http://www.federaciondecafeteros.org/particulares/en/quienes_somoshttp://www.federaciondecafeteros.org/particulares/en/quienes_somoshttp://www.cafedecolombia.com/particulares/en/la_tierra_del_cafe/la_gente_del_cafe/http://www.juanvaldezcafe.com/accionistas
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    The brand has not only high recognition (88% recall), but anemotional connection withconsumers,which is reflected in the factthat it is the first Colombian brand that overcomes the barrier of 1.5million followers on theFacebook social network. In other

    words,Juan Valdez Caf is one of the most beloved Latin Americanbrands.

    http://www.cafedecolombia.com/particulares/en/el_cafe_de_colombia/preparaciones/https://www.facebook.com/JuanValdezCafehttp://www.juanvaldezcafe.com/colombianoshttp://www.juanvaldezcafe.com/colombianoshttps://www.facebook.com/JuanValdezCafehttp://www.cafedecolombia.com/particulares/en/el_cafe_de_colombia/preparaciones/
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    Conclusion

    MMMMHHHFGGGGfcv,v ,ffhhhhfsimm,,

    Colombia is beautiful there many things to do fun places,delicious food, celebrations, culture etc. Colombia is verybeautiful place, come visit it and you will learn many thingswhile having lots of fun !!!

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