Final logo chart - Clima-Med...Clima-Med logo chart & graphical guidelines Style Guide The Clima-Med...
Transcript of Final logo chart - Clima-Med...Clima-Med logo chart & graphical guidelines Style Guide The Clima-Med...
Clima-Medlogochart&graphicalguidelinesStyleGuideThe Clima-Med name in conjunction with the EU emblem serves tobringunderasinglebrandtheglobalnatureandactionsoftheprojectwhichistosupportthetransitiontowardssustainable,low-carbonandclimate-resilientdevelopmentinthesouthMediterraneanregion.
The Clima-Med name and EU emblem present a consolidated andcoordinatedinitiativetoaddressclimatechangebyimprovingclimatechangegovernanceandmainstreamingclimateaction,supportingthedevelopment and implementation of local Sustainable EnergyAccessand Climate Action Plan (SEACAPs), including greenhouse gasesinventories and climate vulnerability and risk assessments. The EUfunded Clima-Med project’s aim is to enhance energy security andadaptivecapacityofpartnercountrieswhilefosteringtheirtransitionto lowcarbonandclimate-resilienteconomy, therebycontributingtomorestable,efficient,competitiveandclimate-resilientsocioeconomiccontexts.
As themain tool of theproject identity, the logowasdesigned tobemodern,easilyreadableandstreamlined,yetprofessional,efficientandhigh-end;recognized,memorableandthemosteffectiveinconveyingthevalues,visionandmissionoftheproject;
PositioningThelogoshouldalwaysbesituatedinaclear,readablelocation.Thelogomustalwayshavegoodcontrastwiththebackgroundtoensuremaximumimpactandreadability.
Asmuch as itwill be used across billboards and posters, the designworks on a wide range of media and applications, such as on thebusiness cards, flyers, pin badges, and accommodate smaller, yet
necessary items, such as notepads, USB keys, pen and something assmallasawebsitefavicon.Itcouldalsoworkinbothhorizontalandverticalformats.EUVisibility:Clima-Med is an EU funded project; using the name of the EUprogramme in conjunction with the EU emblem follow the rulesoutlinedintheseguidelinesorisinlinewithourvisualidentityrules(https://ec.europa.eu/info/sites/info/files/use-emblem_en.pdf)TheEUprojectnameisalwaystobecombinedwiththeEUflag.TheEUemblemmustremaindistinctandseparateandcannotbemingledwith,ormodifiedby,anyothervisualmark,brandortext.
Languages:English,FrenchandArabic English:
French:
Arabic:
Clima-MedColorPalette
C 95M 65Y 40K 23
R 12G 78B 105
C 76M 15Y 23K 0
R 13G 165B 188
C 7M 15Y 79K 0
R 240G 208B 84
C 0M 61Y 96K 0
R 245G 129B 38
C 33M 11Y 63K 0
R 178G 195B 127
C 14M 88Y 100K 3
R 206G 68B 39
Dark Blue
Light Blue
Yellow
Orange
Green
Red
Black
White
NameTypefaceEnglishTypeface:ChrysanthiUnicode
FrenchTypeface:ChrysanthiUnicode
ArabicTypeface:GESStwo
Writtenstyle:ThewordsClima-Med(the initial lettersofeachwordare incapital)withadashbetweenClimaandMed.Thelogoshouldnotbemisinterpreted,modifiedoraddedto.
TheGlobeVisual TheGlobecreatesasolidvisualbrandfortheprojectandwillbeaswellusedasabackgroundiconaspresentedbelow;orwhencombinedwithphotosasontheroll-upposters,wherebytheimagescouldbechangeddependingontheneeds,mediaandsubjects.NoothercolorsthantheonesonthecolorpalettesshouldbeusedtocreatethelogoortheGlobeIcon.
AlternateVersions
Usethefullcolorversionofthelogowhereverpossible.Ifthatisn'taviableoptionduetocolorconstraints,background,orcontinuityinalargergroupoflogos,thereisaBlack&Whiteversionavailable.Donotusethelogoinfullblack.
C 95M 65Y 40K 23
R 12G 78B 105
C 76M 15Y 23K 0
R 13G 165B 188
C 7M 15Y 79K 0
R 240G 208B 84
C 0M 61Y 96K 0
R 245G 129B 38
C 33M 11Y 63K 0
R 178G 195B 127
C 14M 88Y 100K 3
R 206G 68B 39
Dark Blue
Light Blue
Yellow
Orange
Green
Red
Black
White