Clima-Medlogochart&graphicalguidelinesStyleGuideThe Clima-Med name in conjunction with the EU emblem serves tobringunderasinglebrandtheglobalnatureandactionsoftheprojectwhichistosupportthetransitiontowardssustainable,low-carbonandclimate-resilientdevelopmentinthesouthMediterraneanregion.

The Clima-Med name and EU emblem present a consolidated andcoordinatedinitiativetoaddressclimatechangebyimprovingclimatechangegovernanceandmainstreamingclimateaction,supportingthedevelopment and implementation of local Sustainable EnergyAccessand Climate Action Plan (SEACAPs), including greenhouse gasesinventories and climate vulnerability and risk assessments. The EUfunded Clima-Med project’s aim is to enhance energy security andadaptivecapacityofpartnercountrieswhilefosteringtheirtransitionto lowcarbonandclimate-resilienteconomy, therebycontributingtomorestable,efficient,competitiveandclimate-resilientsocioeconomiccontexts.

As themain tool of theproject identity, the logowasdesigned tobemodern,easilyreadableandstreamlined,yetprofessional,efficientandhigh-end;recognized,memorableandthemosteffectiveinconveyingthevalues,visionandmissionoftheproject;

PositioningThelogoshouldalwaysbesituatedinaclear,readablelocation.Thelogomustalwayshavegoodcontrastwiththebackgroundtoensuremaximumimpactandreadability.

Asmuch as itwill be used across billboards and posters, the designworks on a wide range of media and applications, such as on thebusiness cards, flyers, pin badges, and accommodate smaller, yet

necessary items, such as notepads, USB keys, pen and something assmallasawebsitefavicon.Itcouldalsoworkinbothhorizontalandverticalformats.EUVisibility:Clima-Med is an EU funded project; using the name of the EUprogramme in conjunction with the EU emblem follow the rulesoutlinedintheseguidelinesorisinlinewithourvisualidentityrules(https://ec.europa.eu/info/sites/info/files/use-emblem_en.pdf)TheEUprojectnameisalwaystobecombinedwiththeEUflag.TheEUemblemmustremaindistinctandseparateandcannotbemingledwith,ormodifiedby,anyothervisualmark,brandortext.

Languages:English,FrenchandArabic English:

French:

Arabic:

Clima-MedColorPalette

C 95M 65Y 40K 23

R 12G 78B 105

C 76M 15Y 23K 0

R 13G 165B 188

C 7M 15Y 79K 0

R 240G 208B 84

C 0M 61Y 96K 0

R 245G 129B 38

C 33M 11Y 63K 0

R 178G 195B 127

C 14M 88Y 100K 3

R 206G 68B 39

Dark Blue

Light Blue

Yellow

Orange

Green

Red

Black

White

NameTypefaceEnglishTypeface:ChrysanthiUnicode

FrenchTypeface:ChrysanthiUnicode

ArabicTypeface:GESStwo

Writtenstyle:ThewordsClima-Med(the initial lettersofeachwordare incapital)withadashbetweenClimaandMed.Thelogoshouldnotbemisinterpreted,modifiedoraddedto.

TheGlobeVisual TheGlobecreatesasolidvisualbrandfortheprojectandwillbeaswellusedasabackgroundiconaspresentedbelow;orwhencombinedwithphotosasontheroll-upposters,wherebytheimagescouldbechangeddependingontheneeds,mediaandsubjects.NoothercolorsthantheonesonthecolorpalettesshouldbeusedtocreatethelogoortheGlobeIcon.

AlternateVersions

Usethefullcolorversionofthelogowhereverpossible.Ifthatisn'taviableoptionduetocolorconstraints,background,orcontinuityinalargergroupoflogos,thereisaBlack&Whiteversionavailable.Donotusethelogoinfullblack.

C 95M 65Y 40K 23

R 12G 78B 105

C 76M 15Y 23K 0

R 13G 165B 188

C 7M 15Y 79K 0

R 240G 208B 84

C 0M 61Y 96K 0

R 245G 129B 38

C 33M 11Y 63K 0

R 178G 195B 127

C 14M 88Y 100K 3

R 206G 68B 39

Dark Blue

Light Blue

Yellow

Orange

Green

Red

Black

White