MANY FACES

Courtney Hummel

Table of ContentsPhase I: Overview: The Fundamentals

Phase II: Festival Strategy

Phase III: Business-to-BusinessStrategy

Phase IV: Consumer Strategy

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3

4

Synopsis, Genre, Anticipated Rating, Tagline

Target Audiences, Positioning Statement

Marketing Obstacles & Opportunities

6 Film Festival Strategy & Distributors

7 Festival Kit - Pitch Letter

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9-11

12

Festival Kit - Press Release

Festival Kit - Cast & Crew Bios

Festival Kit - One Sheet, Business Card

13 Festival Kit - Branded DVD Case

15

16

Distribution Strategy

Distributors

18 Overall Strategy

19-20 Creative Advertising

21 Media Strategy & Plan

22 Media Research

23 Publicity Strategy

24 Publicity

25 Partnerships

Internet Marketing26-27

Phase I: Overview

SynopsisMallory Lorne was forced to leave her young daughter, Olivia Lorne, to spend several years facing her Dissociative Identity Disorder in an asylum. The film starts as Olivia brings her mother home, attempting to uncover the cause of her mother’s disease while also repairing their destroyed relationship. Olivia attempts to get closer to her mother as Mallory stays deeply intertwined with the tragedy of her past using different personalities to help her cope. As these two women stand

to lose their relationship once more, Mallory comes forward with the secrets she so desperately wanted to keep from her daughter. In the wake of the revelation of the past, Mallory and Olivia are forced to

accept what has happened and move forward.

But the challenge still stands: there is a disease lurking in the depths of one of them and there may never be a chance for full recovery.

Genre: Psychological Thriller Anticipated Rating: PG-13

Tagline: A daughter sets out to find the truths of her mother’s past and to rekindle thier relationship, broken by her mother’s

time soent dealing with her Dissociative Identity Disorder.

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Audiences & Positioning Statement

Primary Target Audience:

Females, ages 30-50, mature, like reading between the lines,

enjoy stories with a little mystery, can

relate to, or sympethize with this mother-daughter duo

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Secondary Target Audience:

Females, ages 15-25, enjoy watching

something thrilling that will entertain

them, want more from a movie than a

Rom-Com

Tertiary Target Audience:

Females and males, ages 25-45, favorite

genre of film is psychological thriller, frequent movie goer,

enjoys trying to figure out what is

going to happen next

As a psychological thriller, Many Faces will leave you on the edge of your seat and mind racing impatiently

to see what will happen next. With a rich and complex plot, the film provides the audience with a mystery to solve. Recent films similar to Many Faces

are Gone Girl and Girl On The Train.

Obstacles & Opportunities

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It is difficult to convey this story through marketing tactics without giving too much away and not giving the audience too much information. You want to encourage them to see the film, without having to reveal the details of the

story. You want the audience to be drawn in, and then shocked with the twist. The cast and crew of this film are not widely know, which will not bring in the

loyal fan base as more well known figures in film.

This film has the ability to hit individuals who have found themselves in a situation of having to shut out the past in order to cope with the present. The

film has been written, directed and produced by women which makes a powerful statement of women in film today. The three lead characters in the

film are also women, attracting the film’s main target audience.

Phase II: Film Festival Strategy

Film Festival Strategy& Distributors

Telluride Horror Show

The Telluride Horror Show is Clorado’s first and longest-running horror film festival. It has also been

included in “20 Coolest Film Festival” by MovieMaker Magazine. This festial displays a mix of

horror, suspense, thriller, sci-fi and dark comedy. “Many Faces” would be a good fit for the

Telluride Horrow Show in the thriller category. The festival will be held October 13-15, 2017.

Los Angeles Film Festival

The Los Angeles Film Festival is a perfect place to screen “Many Faces”. It provides the cast and crew

the opportunity to meet with Hollywood executives, as well as the convenience and ease of travel based on its location. Attracting nearly

100,000 people each year, this festival is the perfect place to debut an independent film like

“Many Faces”. The Los Angeles Film Festival 2017 will be held June 14-22, 2017.

Tribeca Film Festival

This festival’s program is made up of a variety of independent films including documentaries,

features and shorts, and family-friendly films. Within the narrative features, there is a category

specifically for thriller films. “Many Faces” would fit into this category based on the genre. This

festival also draws a large crowd of around 3 million each year. April 19-30, 2017.

Brussels International Fantastic Film Festival

The Brussels International Fantastic Film Festival is one of the top venues for horror,

thriller, and sci-fi genre films. Previous thriller films debuted at this festival include “Orphan,” “The

Awakening” and “The Isle”. Many of the films at this festival as also considered to be

dramas. As “Many Faces” is a psychological thriller and includes family drama, the BIFFF is a

perfect fit. April 4-16, 2017. 6

Festival Kit - Pitch Letter June 1, 2017Many Faces Marketing1111 Wilshire BlvdSanta Monica, CA 90403

To Who This May Concern,

A bruise may fade, but the pain may last forever. “Many Faces” is a beautifully produced film about a mother-daughter relationship broken by secrets of the past and the struggle of a psychological disorder.

Mallory Lorne was forced to leave her young daughter, Olivia Lorne, to spend several years facing her Dissociative Identity Disorder in an asylum. The film starts as Olivia brings her mother home, attempting to uncover the cause of her mother’s disease while also repairing their destroyed relationship. Olivia attempts to get closer to her mother as Mallory stays deeply intertwined with the tragedy of her past using different personalities to help her cope. As these two women stand to lose their relationship once more, Mallory comes forward with the secrets she so desperately wanted to keep from her daughter. In the wake of the revelation of the past, the pair is forced to accept what has happened and move forward. However, the challenge still stands; there is a disease lurking in the depths of one of them and there may never be a chance for full recovery.

The themes of this film relatable to its target audiences while pulling on their emotional strings.

Enclosed is a copy of the film along with cast and crew biographies, film press release, key art, and my business card. If you would like any more information or materials, please do not hesitate to contact me.

Courtney Hummel“Many Faces” Marketing Directorchummel@manyfaces.com(425)495-0618

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Festival Kit - Press Release

MAY 25, 2017: The Los Angeles Film Festival will hold a pub-lic screening of psychological thriller, Many Faces, on June 16 at 8:00pm at (ArcLight Cinemas, 9500 Culver Blvd, Culver City, CA).

A daughter sets out to find the truths of her mother’s past in order to identify the cause of her Dissociative Identity Disorder. The disorder has broken caused a broken relationship, and the film uncovers the struggles faced in order to rekindle the mother-daughter bond. However, the challenge still stands, there is a disease lurking in one of them and there may never be achance for full recovery.

The short debuted at Brussels International Fantastic Film Festival where it won the grand prize, the Golden Raven statuette. The film has since screened at various other festivals in-cluding the Tribeca Film Festival in April. The short is expected to screen at various film college campuses including Uni-versity of Southern California, Los Angeles Film School, American Film Institute and University of California Los Angeles.

Screenwriter and director, Khira Layton, and producer, Payne Cow-ley, will attend the screenings for a Q & A panel.

For more information, please visit manyfaces.com or contact director of marketing, Courtney Hummel at chummel@manyfaces.com, (425) 495-0618.

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SHORT PSYCHOLOGICAL THRILLER TO SCREEN IN LOS ANGELES

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Festival Kit - Cast & Crew Bios Julia FarinoMallory LaneJulia Farino is an experiencd actress with television series and short films. The British actress and singer currently resides in Los Angeles, hoping to further her Hollywood career. Throughout her career, Farino has appeared

on Jane the Virgin, Dys of Our Lives, Veep, True Nightmares, and Age of the Living Dead.

Penelope FigueroaYoung Olivia LornePenelope is a young actress hoping to make her mark in the Hollywood film scene. She has previously worked on Emily, Por Sofia, and Prodigy. Figeuroa also has experience working with director, Khira Layton on her previous projects. She

hopes to continue gaining experience with Chapman student on films in order to further her career.

Jinny RyanOlivia LorneJinny Ryann is originally from the tiny town of Holliston, MA. She attended Chapman University, graduating in Spring 2016 with a BFA in Screen Acting and a self-designed minor in Neuroscience. She attended the Artist As Citizen

Conference (put on by Artists Striving to End Poverty) at Julliard this past June. She is now living in Los Angeles pursuing her passions in the arts and social justice.

Geoffrey GrahamDr. GregoryGeoffrey Graham is a native to Los Angeles and enjoys spending his time working on films. He has been work-ing as an actor since his debut in The Far Country in 1988. Gregory has since worked on Ulysses’ Gaze and Romulus, My Father.

Gregory enjoyed his time working on Many Faces and working with such strong women in the film.

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Festival Kit - Cast & Crew Bios

Payne CowleyProducer

Khira LaytonDirector

Quinn Brudos-SomeresDirector of Photography

Khira Layton is a senior film production major emphasizing in directing at Chapman University. Layton has directed two short films prior to Many Faces and plans to continue on working in production after graduating in

December 2016. Layton’s passion lies in creating projects with a voice aspiring to create positive change. She displays this message by creating a storyline in a unique manner. Her style is psychologically thrilling!

Quinn Brudos-Someres is a senior film production student with an emphasis in cinematography at Chapman University. He used his fovorite films, such as “Mr. Nobody” as influences to inspire him

for this film. Apart from live cinematography, he is gaining experience in VR, animation, and CGI while at Chapman, in hopes of combining all his skills in his future career.

Payne Cowley is a senior creative producing major at Chapman University. Cowley has previously worked in production on other short films, music videos and commercials. Cowley enjoys producing as it gives her a chance to

bring together a group of creative individuals to collaboorate on a moving piece of art. After graduating in May 2017, Cowley hopes to work her way up to become a producer in film and television.

Toby GuebertLeo LorneToby Lorne is a Los Angeles Native currently residing in Santa Monica. He has worked in film all of his life. He has previously appeared in shorts and tv series. These include Rain or Shine, In Madness, To Each His Own and Incest!

The Musical. He enjoyed working with the Chapman students on Many Faces and hopes to get the opportunity again!

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Festival Kit - Cast & Crew Bios Kristie LeeUnit Production ManagerKristie Lee is a senior creative producing major at Chapman University. Lee hopes of working at a production company based in Los Angeles after graduating in May 2017. She has worked on many Dodge College projects, as well as

professional productions. She has interned at Starz and Open Road in both acquisitions departments and spent Summer 2015 interning at the Channel North Television Company in New Zealand.

Alheli LopezEditorAlheli Lopez is a senior film production student with an emphasis in editing at Chapman University. She has worked with director Layton on various projects during her college experience. Through her editing of the short film,

Lopez worked on match cutting and heavy sound designing to emphasize very delicate topics throughout the story. Whenever she is not working on film project, Lopez likes to go on day trips and shoot some photography.

Tasha JoczSound DesignerTasha Jocz is a Film Production major with an emphasis in Editing at Chapman University. She has sound designed the past short films: “Rain or Shine” and “The Reward” and has edited the past short films: “Marveled”, “Trail Mix”, and

“Like a Pussy”. Jocz wants to work on post-produc-tion editing either episodic television of feature films. She currently interns with NBCUniversal with Bravo Digital Media.

Meaghan O’RourkeSet DesignerMeaghan O’Rourke is a Chapman Unviersity senior film production major with a production design emphasis and a digital imaging and design minor. O’Rourke has previously worked at Disneyland as an entertainment costumer and

at 7ate9 an a television development intern. She is currently the director of campus entertainment and leisure at Chapman University.

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Festival Kit - Marketing

MANY FACESA bruise may fade,

but the pain may last forever

DIRECTEDBY

PRODUCEDBY

EDITEDBYKhira Layton Payne Cowley Alheli Lopez

Marketing Director

Courtney Hummel

chummel@manyfaces.com

(425) 495-0618

MANY FACESWinter 2016

One SheetMarketer

Business Card12

Festival Kit - Marketing

MANY FACESA bruise may fade,

but the pain may last foreverma

ny

fac

es

DIRECTEDBY

PRODUCEDBY

EDITEDBYKhira Layton Payne Cowley Alheli Lopez

“This film will get you on the edge of your seat” - Variety

Mallory Lorne (Julia Farino) was forced to leave her young daughter, Olivia Lorne (Jinny Ryan & Penelope Figueroa), to spend several years facing her Dissociative Identity Disorder in an asylum. It is time for Olivia to bring her mother home and to attempt to uncover the case of her mother’s disease while also repairing their destroyedrelationship.

Olivia attempts to get closer to her mother as Mallory stays deeply intertwined with the trag-edy of her past using different personalities to help her cope.

As these two women stand to lose their relation-ship once more, will they be able to unveil the past and recover from it?

“Phenomenal...truly magnificent and absolutely unforgettable” - Los Angeles Times

Julia Farino

Jinny Ryan

Penelope Figueroa

Branded DVD Case13

Phase III: Business -to- Business Strategy

Distribution StrategyMany Faces is a psychological thriller targeted toward a very specfic audience. Therefor the film will begin with a limited release with a small number of screens in major cities such

as Los Angeles and New York. If the film has good playability among the audience, the film will then be put out for a wider release. Many Faces would be best paired with a

ditribution company with experience with this genre of film as well as the type of release.

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Target Distributors

A24

A24 is a relatively new independent entertainment company and since opening, has been one of the top independent film companies.

A24 has distributed many previous films that begin with a limited release then moving into wide

release. These films include Room, Spring Breakers, The Spectacular Now and While We’re

Young. A24 also has a variety of intense and emotional films involving family drama, such as

Ginger & Rosa.

New Line Cinema

STX

Dimension Films

STX Entertainment is a newly founded entertainment company specializing in film,

television and digital media. Many of the films distributed by STX are psychological thrillers.

These films include The Gift, Secret in Their Eyes and The Boy. As Many Faces is a psychological

thriller, STX would be a great distributor because it has the experience distributing this genre of film to

a certain audience.

New Line Cinema merged with Warner Bros. Entertainment in 2008. Since the merge, New Line Cinema has experienced a highly successful period with releases including the The Hobbit trilogy, The Notebook and We’re the Millers. New Line is one of

the top film companies involved with the horror and thriller genres. New Line would be a good choice for Many Faces because they have distributed movies, such as Se7en, with similar

genre and marketability.

Dimension Films is owned by The Weinstein Company working with edgy horror and thriller films. The Weistein Company and Dimension have released a broad range of

mainstream, genre and specialty films that have been successes. Recently, together the Weinstein Company and Dimension have released Silver Linings Playbook, Sre4m, and Killing Them Softly. These movies have similar themes and

elements to that of Many Faces. 16

Phase IV: ConsumerStrategy

Overall Strategy

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Many Faces will begin as a platform release during the week of Thanksgiving in November 2017. Depending on the playability with the audience, the film will then move to a wide

release. This will happen during the holiday season of December. This is a very popular time for films to release, as

it the most popular time of the year for movie-goers. However, the genre of psychological thriller is not as common compared to others. Therefor although there will be competition for other films, it is unlikely to have another psychological thriller during

this time.

Creative Advertising

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MANY FACES

in THEATERS November 2017Billboard

Tagline: A bruise may fade, but the pain may last forever.

The main image for the movie campaign is made up from bits and pieces from the three main characters in the movie. This is because

due to Dissociative Identity Disorder, Mallory Lorne has multiple identities for herself. This one striking image will stand out to the

public, which will help them to remember the film. The simplicity of the image also does not distract the view with too much going on in

the photo

Creative Advertising

MANY FACESA bruise may fade,

but the pain may last forever

DIRECTEDBY

PRODUCEDBY

EDITEDBYKhira Layton Payne Cowley Alheli Lopez

in THEATERS November 2017

One Sheet

MANY FACES

in THEATERS November 2017

Billboard

Print Ad

MANY FACESA bruise may fade, but the pain

may last forever

THEATERS November 2017

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Media Strategy & Plan

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Many Faces does not have easy marketability. With a plot that is quite complex, it is hard to explain the jist of the story to the audience without giving away too much of the story. One of the top complaints the public has about movie trailers is that they reveal too much of the film. Given this and the complex story,

Many Faces will be marketed heavily through out-of-home advertising, print ads, and social media.

Before the platform release, advertising will only be located in the cities of the theaters showing the film. Transitioning to a wide release will call for an increase of the advertising. The out-of-home advertising includes billboards, bus advertising,

and on-building ads. Print ads will be in various magazines and newpapers. On-building ads will be on large buildings on traf-

fic-heavy streets or large highways in major cities.

Market Research

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Market research will be conducted for a couple reasons. First, research will be conducted to de-termine the main demographics for movie goers of the psychological thriller drama. What ele-ments of films of this genre they enjoy, how often they attend movies in theater, other genre of films they would watch if given the option, etc.

Market research will also be conducted to better understand the target audiences: what their movie habits are, what genre of film they like best, if they prefer watching movies at home, where they spend most time online, their social media habits, etc. Truly understanding your market essential to running a successful movie campaign.

After private screenings at local college campuses and women’s groups, surveys about the film and its marketing will be administered. The responses from these survey will be very useful when it comes time to amp up the marketing for the wide release of the film.

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During the process of expanding to a wide release film the target audiences and the genral public need to become more

aware of Many Faces. The cast members will all participate in a satellite media tour allowing cities all over the country to interview them. Pitches will be made to magazines and

newspapers to persuade them to write about the upcoming film.

Screening programs will be held at local college campuses with film schools including Chapman University, University of Southern California and University of California Los Angeles. As the majority of the crew on the film are women, there will also be screenings at women’s clubs around the Los Angeles

area. These clubs include Women’s Twentieth Century Club and Woman’s Club of Hollywood.

A premeire of the film will happen one week before it’s platform debut in Los Angeles. By inviting press to the premiere, there

will be more coverage of the film.

Publicity Strategy

Publicity

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June 1, 2017Many Faces Marketing1111 Wilshire BlvdSanta Monica, CA 90403

To Who This May Concern,

A bruise may fade, but the pain may last forever. “Many Faces” is a beautifully produced film about a mother-daughter relationship broken by secrets of the past and the struggle of a psychological disorder.

Mallory Lorne was forced to leave her young daughter, Olivia Lorne, to spend several years facing her Dissociative Identity Disorder in an asylum. The film starts as Olivia brings her mother home, attempting to uncover the cause of her mother’s disease while also repairing their destroyed relationship. Olivia attempts to get closer to her mother as Mallory stays deeply intertwined with the tragedy of her past using different personalities to help her cope. As these two women stand to lose their relationship once more, Mallory comes forward with the secrets she so desperately wanted to keep from her daughter. In the wake of the revelation of the past, the pair is forced to accept what has happened and move forward. However, the challenge still stands; there is a disease lurking in the depths of one of them and there may never be a chance for full recovery.

The themes of this film relatable to its target audiences while pulling on their emotional strings.

Enclosed is a copy of the film along with cast and crew biographies, film press release, key art, and my business card. If you would like any more information or materials, please do not hesitate to contact me.

Courtney Hummel“Many Faces” Marketing Directorchummel@manyfaces.com(425)495-0618

Partnerships

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Many Faces will partner with Covergirl Cosmetics to promote the film. The title of the film and its promotional advertising focuses on a woman’s face, just as Covergirl

Cosmetics does. The three lead characters in the film are all female as well as most crew members and the partnership would also interest the primary target audience.

In the media, Covergirl advertisements will include a mention or image for Many Faces. A television ad for the cosmetic company will display how Covergirl Cosmetics

was crucial in the appreance of the character in Many Faces. In return, Covergirl logo will be present in all media or publicity for the film.

In stores where Covergirl products are sold, there will be an advertisement for Many Faces next to the cosmetics.

Internet Strategy

Given the primary target audience of females between the ages of 30 to 50, social media is not the top priority when marketing this film. However, given the massive presence on social media platforms, it is necessary for Many Faces to have a presence. The photography taken during the shooting of this film are

incredibly captivating and will be very useful for social media.

Many Faces will have a larger presence in online advertising in order to reach its target audience. Advertisements will be placed on websites that the research found to be commonly

visited by those in the target audiences.

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Internet Marketing

Social Marketing

Online Advertising

Many Faces will utelize Facebook, Instagram, Twitter and YouTube for

marketing purposes.

Based on the research conducted, Many Faces online advertising will

appear on Google, Amazon and CNN.

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