• For every 4 dollars spent on film production there is another dollar spent on the marketing industry

• Films are advertised through posters, trailers, Billboards, buses, front cover of magazines and social media such as Facebook and twitter. By doing this it allows people to know of its existence and creates a hype and buzz about the film.

• Also by advertising the trailer during TV adverts can also interest people and cause word of mouth.

• Critic reviews and recommendation from previews automatically attracts people as they become aware that people who’ve previously seen the film have loved it.

• By having star interviews on TV shows like ‘The One Show’ or BBC1

• Certain films have a soundtrack recorded by a famous artist so use synergy between different companies. This is also a example of cross- convergence.

Ways they can market a film

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Bridget Jones’s Baby Movie Marketing

Unique Selling Point

• The fact it is a very popular sequel creates excitement for people who loved the first and second.

• The film is based on the well-known books by Helen Fielding meaning people who’ve read them will have background knowledge on the storyline.

• They have the famous artist Ellie Golding singing their soundtrack which is important in advertising the film because all her fans will also be wanting to watch the film if it features their idol.

• The films contain stars in which are favoured by lots of people, this may attract them to the film.

• Through social media and the trailer there's a hype and buzz surrounding the film getting people excited

• Premiers about the film

How has the film Bridget Jones’s Baby been advertised?

OFFICAL MOVIE SITE http://www.bridgetjonesmovie.co.uk/

This is useful for marketing the film because it gives people extra information about the film, by providing a gallery of images gives people behind the scene perspectives, and shows what events have taken place when the characters have made an appearance. It highlights the level of interactivity the characters have with the public, encouraging more people to also join in with the crowd, and with the hype of the film. It also involves a quiz – this is a clever marketing technique because by having the tagline ‘find your Mr right’ makes it personal explaining to fans that they can have the same experience, as their favourite actress Bridget, in the click of a button.

Interviews• Colin Firth Interview - Bridget Jones's Baby Live with Kelly

• Renee Zellweger and Sally Phillips appeared on The One Show

• They have also done group interviews that they released

• Renee Zellweger and John Malkovich interviewed on the Jonathan Ross show

• Good Morning Britain Renee also appeared on

How Interviews were significant for marketing Bridget Jones’s Baby? • As well as fans who already know about the film itself it adds to the

popularity of it as the shows views then notice the film cast and interest others.

• It gives people a insight into the actual characters life's so people feel they get a more personal overview of the film.

• It is a source of film promotion as the characters address their experiences of the filming the movie which often boosts the films image.

• It gets another audience interested in the film so increases viewers

TRAILERS

1. Teaser Trailer

https://www.youtube.com/watch?v=hHfnEoohnbA

• Lasting 15 seconds

2. Official Trailer

https://www.youtube.com/watch?v=mJsvmscPY9w

• Lasting 2 minutes and 23 seconds

3. Official Trailer 2

https://www.youtube.com/watch?v=5aaWY7rQS3I

By having a series of trailers advertising the films all having different durations it gives people a variety to watch. By letting out the teaser trailer on the 22nd March, 5 months before the film was released it allows people to become aware that it exists, it is a very short vague trailer giving hardly any of the plot away leaving people guessing which excites people.

By releasing the Official Trailer of the film it gives people more of an insight into what it is about so lasts longer because it consists of more footage. It gives away the key message of the film but still leaves a sense of mystery to ensure that it leaves people wanting to see the rest of the film.

The Official Trailer 2 is an added trailer which is very similar to the official trailer but contains extra information about Bridget Jones’s Baby.

By Having A Series of Trailers

YouTube• Go Behind the Scenes of

Bridget Jones's Baby with Cast and Crew (2016) – This is a good way of interesting people to watch the film as it makes people feel like they were there along the process of making the film, so will be intrigued to see the end product.

Ellie Goulding • Ellie Goudling is a extremely

successful young pop singer and songwriter. By releasing her single for Bridget Jones’s Baby and the music video with snippets of film, is another marketing way of teasing the audience. Ellie’s fans will be Bridget Jones’s as they listen to the lyrics and watch the romantic moments engaging another audience.

Front Cover of Magazines• Featuring on the front cover of a magazine is

another example of promotion for the film, with the striking front image grabbing the attention of people and the dedicated readers of the magazine interests yet another audience.

• The stars all featuring on this magazine reminds people that their favourite actors/actress’ are back in the new film.

• The image suggests a love triangle which shows people that the dramas of Bridget are not over yet and that a lot has happened since the first film 12years ago. This persuades people to watch the film to stay in tuned with the latest adventures of a very relatable woman. With the direct eye contact it makes it seem very personal so draws people in.

Bridget Jones’s Baby Premieres in London

By Premiering, it broadens the publicity of the film creating hype and a buzz for people. It also gives the actors a chance to communicate and interact with their fans who make the movie a success. Book signings, photos and interviews all happen at this event so it gives bloggers, journalists and fans a chance to get gossip, meet and observe the main cast of the film. If more people write about this event (promoting the film) and add it into the news/papers word of mouth spreads and promotes the film further as more people become interested in the film.