Film marketing campaigns

Elements of a film marketing campaign.

Posters Interviews/Press junkets

Screenings/Previews

Teaser trailers/Full trailers

Where we see the different parts of the marketing campaign.

• Trailers - You would see these on the internet, on sites such as YouTube, T.V and cinema’s.

• Posters - Can be generally seen in cinema’s, billboards and public transport. However, this element is most usually used for blockbuster films as it costs a lot more than some other elements.

• Interviews/Press junkets- Are most usually seen on T.V, magazines or the internet and is a free marketing factor.

• Screenings/previews - Are always seen in cinema’s and is used to create word of mouth.