FILM MARKETING: AVERT

SYNOPSIS

When his brother is killed in a robbery, paraplegic Marine Jake Sully decides to take his place in a mission on the distant world of Pandora. There he learns of greedy corporate figurehead Parker Selfridge's intentions of driving off the native humanoid "Na'vi" in order to mine for the precious material scattered throughout their rich woodland. In exchange for the spinal surgery that will fix his legs, Jake gathers intel for the cooperating military unit spearheaded by gung-ho Colonel Quaritch, while simultaneously attempting to infiltrate the Na'vi people with the use of an "avatar" identity. While Jake begins to bond with the native tribe and quickly falls in love with the beautiful alien Neytiri, the restless Colonel moves forward with his ruthless extermination tactics, forcing the soldier to take a stand - and fight back in an epic battle for the fate of Pandora.

CAST

The fans of these actors will watch the film and the more popular the actor the more they appeal e.g.. Sigourney Weaver fans will also watch her in this sci-fi fantasia.

DIRECTOR

Director: James CameronWriter: James Cameron

This targets the audience because it’s a James Cameron film. James Cameron has given the audience a lot of movies such as Titanic, The Terminator, Aliens. Fans of his films will come and watch what his made.

POSTERS

The Avatar posters targets the audience through the use of mystery and strangeness. • Blue connotes calm and space • Black connotes darkness mystery the unknown.• The aliens with they ears, eyes, blue skin.• The twinkles on the skin connotes stars.

REVIEWS

VerdictIt’s been twelve years since Titanic, but the King of the World has returned with a flawed but fantastic tour de force that, taken on its merits as a film, especially in two dimensions, warrants four stars. However, if you can wrap a pair of 3D glasses round your peepers, this becomes a transcendent, full-on five-star experience that's the closest we'll ever come to setting foot on a strange new world. Just don’t leave it so long next time, eh, Jim?

| Roger EbertDecember 11, 2009 | 37Print Page

Watching "Avatar," I felt sort of the same as when I saw "Star Wars" in 1977. That was another movie I walked into with uncertain expectations. James Cameron's film has been the subject of relentlessly dubious advance buzz, just as his "Titanic" was. Once again, he has silenced the doubters by simply delivering an extraordinary film. There is still at least one man in Hollywood who knows how to spend $250 million, or was it $300 million, wisely.

Website: http://www.avatarmovie.com/index.html

The website has a serious and beautiful images on a loop . At the bottom thumb nail links to videos and download and there are the usual hyperlinks. Positive reviews are also included. All of this will attracts film fans who are internet users and like to watch clips as well as read.

BUDGET

The budget for “Avatar,” a Fox spokesperson bluntly told TheWrap this week, “is $237 million, with $150 million for promotion, end of story.”

http://www.thewrap.com/avatars-true-cost-and-consequences-11206/