FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007...

FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007

Hennes & Mauritz – the clothing company

| Agenda

• History

• Products / extra services

• Position on the market

• Markets

• Competitors


| History

Founder Erling Persson

Salesman from Västerås,

Sweden


| History

• Open the first Hennes store in

Västerås on 13 September 1947.


| History

• He called it “Hennes” – the Swedish word for “hers”

• 1968 expand to Stockholm bought company Mauritz Widforss

• after that they got men clothes as well

• new brand was born: Hennes & Mauritz


• shops opened in different European countries e.g. Norway, Denmark and UK

• 1974 H&M Go to the stock exchange

• 1980 First store in Germany opened

• 2004 opened the 1000th shop in France


| History

• In March 2007 H&M will be launching a new store chain under the name

• COS – Collection of Style.

– 10 stores are planned to open

– UK, Germany, the Netherlands and Belgium


| History


| products

• different product range• everything for everyone • a perfect shop to satisfy your dreams• modern basics to high fashion reflecting the

latest international trends• collections are supplemented by matching

accessories, nightwear, underwear and cosmetics


| extra services

• own online shop with a outlet area, new clothes to well reduced prices


| position on the market• only company with that wide range of

products• different area, different products especially

for a region• low price structure everyone can buy

from H&M• big stores in almost every bigger city, best

locations (mostly in pedestrian precincts)


| position on the market• often changing clothes, popular designer

e.g. Madonna, Karl Lagerfeld and Roberto Cavalli

• best price – quality structure on the market• can’t find any clothes that cheap, often

products copied from designer labels but much cheaper

• since few years H&M has a Online-Shopping-System on their homepage.

• offers a broad and varied range that allows customers to find their own personal style

| markets

• there is a lot going on at H&M at the moment. stores are being opened in new exciting locations and H&M is finding new ways to surprise, meet and inspire customers

• Germany biggest sales by country in 2006 (303 stores, 1st position, UK 112 stores, 2nd position)


| markets

• markets all around the world: USA, Canada, Europe, UAE, since 2007 China, and next year Japan

• 1345 shops opened and only 16 shops closed during the years

• complete fashion department stores for the whole family to concept stores

• competing with everyone, from specialist retailers and international chains


| competitors

• C&A

• Esprit

• S.Oliver

• Zara

• Jack & Jones

• M.A.N.G.O.

• New Yorker



Thank youfor your attention!

FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007...

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