FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
Hennes & Mauritz – the clothing company
| Agenda
• History
• Products / extra services
• Position on the market
• Markets
• Competitors
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| History
Founder Erling Persson
Salesman from Västerås,
Sweden
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| History
• Open the first Hennes store in
Västerås on 13 September 1947.
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| History
• He called it “Hennes” – the Swedish word for “hers”
• 1968 expand to Stockholm bought company Mauritz Widforss
• after that they got men clothes as well
• new brand was born: Hennes & Mauritz
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
• shops opened in different European countries e.g. Norway, Denmark and UK
• 1974 H&M Go to the stock exchange
• 1980 First store in Germany opened
• 2004 opened the 1000th shop in France
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| History
• In March 2007 H&M will be launching a new store chain under the name
• COS – Collection of Style.
– 10 stores are planned to open
– UK, Germany, the Netherlands and Belgium
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| History
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| products
• different product range• everything for everyone • a perfect shop to satisfy your dreams• modern basics to high fashion reflecting the
latest international trends• collections are supplemented by matching
accessories, nightwear, underwear and cosmetics
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| extra services
• own online shop with a outlet area, new clothes to well reduced prices
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| position on the market• only company with that wide range of
products• different area, different products especially
for a region• low price structure everyone can buy
from H&M• big stores in almost every bigger city, best
locations (mostly in pedestrian precincts)
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| position on the market• often changing clothes, popular designer
e.g. Madonna, Karl Lagerfeld and Roberto Cavalli
• best price – quality structure on the market• can’t find any clothes that cheap, often
products copied from designer labels but much cheaper
• since few years H&M has a Online-Shopping-System on their homepage.
• offers a broad and varied range that allows customers to find their own personal style
| markets
• there is a lot going on at H&M at the moment. stores are being opened in new exciting locations and H&M is finding new ways to surprise, meet and inspire customers
• Germany biggest sales by country in 2006 (303 stores, 1st position, UK 112 stores, 2nd position)
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| markets
• markets all around the world: USA, Canada, Europe, UAE, since 2007 China, and next year Japan
• 1345 shops opened and only 16 shops closed during the years
• complete fashion department stores for the whole family to concept stores
• competing with everyone, from specialist retailers and international chains
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
| competitors
• C&A
• Esprit
• S.Oliver
• Zara
• Jack & Jones
• M.A.N.G.O.
• New Yorker
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmanns 28. November 2007
Thank youfor your attention!
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