Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845...

6
Fernet-Branca Brand Information

Transcript of Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845...

Page 1: Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count.

Fernet-BrancaBrand Information

Page 2: Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count.

INFINIUM Spirits

• The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count Niccolo Branca) together with his three sons started producing and distributing Fernet-Branca, a bitters liqueur obtained through a secret formula.

• The secrets of the ingredients of Fernet-Branca still remains today, wrapped in the mystery of its origin, probably adapted from a recipe obtained from alchemist monks.

• The family opened their first production plant in Corso di Porta Nuova in Milan in 1845. Today, Fernet-Branca is still produced in the heart of Milan.

• Over the years, Fratelli Branca has expanded considerably, and added products to their line up: – Caffé Borghetti, Grappa Candolini Ruta, and Bianca, Carpano Punt e Mes, Capone Antica Formula and Brancamenta

History

Page 3: Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count.

INFINIUM Spirits

• The secrets of the distinctive tastes of Fernet-Branca and Brancamenta is obtained by macerating over forty herbs in grape alcohol. The recipe is closely guarded that draws on thousands of years of understanding of medicinal plants.

• The ideal geography of Italy, from the peaks of the Alps to the sun-drenched Mediterranean, Italy has a wealth of wild plants and many have been renowned since ancient times for their curative powers.– Aloe, Angelica, Chamomile, Cinchona, Gentian, Peppermint, Saffron, Rue, Wormwood

• The crushed herb mixture is placed in the top section, and the base spirit is pumped up over the flavoring material, extracting and carrying down the flavor constituents.

• The distillation method uses plants, seeds, roots or herbs as flavoring material.

• Immediately after mixing, the liquid is put into oak barrels (for over a year) where the various substances will gradually amalgamate, with the wood acting as a catalyst in the oxidization process to obtain the final bouquet.

Products

Page 4: Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count.

INFINIUM Spirits

• Fernet-Branca is refreshing unique liqueur with an aromatic blend of herbs and spices (angelica, rhubarb, saffron and peppermint oil to name a few) aged in oak casks.

• Fernet-Branca is traditionally served as an after-dinner drink in Europe. It’s health-enhancing properties have made it the world’s favorite “Digestivo” (digestive).

• Fernet-Branca is a “Digestivo” to be served after dinner, but it is consumed as an aperitif or a cocktail mixed with mineral water, cola, ginger ale or added to coffee.

• Over 2 Million Cases world Wide

Fernet-Branca

Page 5: Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count.

INFINIUM Spirits

• Fernet-Branca is becoming the toast of San Francisco – SF Weekly (San Francisco Weekly)

Fernet-Branca

Page 6: Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count.

INFINIUM Spirits

• “Born” in 1960 Brancamenta is an herbal liqueur, a mint flavored edition of Fernet-Branca.

• Brancamenta is made from a blend of over forty herbs and spices, and this mint-infused version is sweeter, lighter, easier on the palate. The cool, minty aftertaste is cleansing and delicious.

• Widens the drinking occasions from a “digestive” to a “proprietary beverage” style and taste

• Mint flavor popularity favors American consumer base.

Brancamenta