Facts and Figures 2013 North America

Henkel around the world

Henkel operates worldwide with leading brands and technologies in three business units: Laundry & Home Care, Beauty Care and Adhesive Technologies.

Founded in 1876, Henkel holds globally leading market positions, both in the consumer and industrial businesses, with well-known brands such as Purex®,

Dial®, gÖt2b® and Loctite®. Henkel employs around 47,000 people and reported sales of 16,355 million euros and adjusted operating profit of 2,516 million euros in fiscal 2013. Henkel’s preferred shares are listed in the German stock index DAX. www.henkelna.com

Düsseldorf, GermanyGlobal Headquarters

Shanghai, ChinaRegional Center

Scottsdale,Arizona, USA

Regional Center

Rocky Hill,Connecticut, USARegional Center

São Paulo, BrazilRegional Center

Mexico City,Mexico

Regional Center

Vienna, AustriaRegional Center

Cairo, EgyptRegional Center

Dubai, United Arab EmiratesRegional Center

Mississauga, OntarioCanada

Regional Center

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Henkel at a glance 2013

Global Highlights North American Highlights

About

47,000employees

16.4billion euros sales in 2013

45facilities in the U.S. and Canada

We supported more than

2,400social projects in 2013

Founded in

1876

$3.9 billion in North American sales in 2013

44%of our sales generated in the emerging markets

About

5,200employees in North America

15.4Adjusted return on sales (EBIT):up 1.3 percentage points

1 Adjusted for one-time charges/gains and restructuring charges.

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Our Vision Our Values

We put our customers at the center of what we do.

We value, challenge and rewardour people.

We drive excellent sustainablefinancial performance.

We are committed to leadershipin sustainability.

We build our future on ourfamily business foundation.

A global leaderin brands and technologies.

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A global leaderin brands

and technologies

Outperform GlobalizeFocus on regions with

high potentialLeverage potentialin categories

InspireSimplifyDrive operationalexcellence

Strengthen ourglobal team

We will outperform our competition as a globalized company with simplified operations and a highly inspired team!

Our Strategy

Our targets 2016

20 bn € sales

10 bn € sales in emerging markets

10 % earnings per share 1Including continuous portfolio optimization.

1 Average annual growth in adjusted earnings per preferred share (compound annual growth rate/CAGR).

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Achieving more with less

Commitment to leadership in sustainability is one of our core corporate values. Maintaining a balance between economic success, protection of the environment, and social responsibility has been fundamental to our corporate culture for decades.

As sustainability leaders, we aim to pioneer new solutions for sustainable development while continuing to shape our business responsibly and increase our economic success. This ambition encompasses all of our company’s activities – along the entire value chain.

The idea at the heart of our sustainability strategy reads: Achieving more with less. We want to create more value –for our customers and consumers, for the communities

Our sustainability strategy

we operate in, and for our company – while at the same time reducing our environmental footprint. To accomplish this, we need innovations, products and technologies that can enhance quality of life while using less input materials. By doing so, we will be contributing both to sustainable development and to our company’s economic success.

Our goal for 2030: Triple our efficiency

By the year 2030, we want to triple the value we create through our business operations in relation to our ecological footprint. We summarize this ambition of  becoming three times more efficient as “Factor 3.” To reach this ambitious goal, we will have to improve our efficiency by an average of 5 to 6 percent each year. We have therefore set concrete 5-year targets from 2011 to 2015 for our six focal areas. These reflect the challenges of sustainable development as they relateto our operations. www.henkelna.com/sustainability

Our ambition is to become three times more efficient by 2030. We call this “Factor 3” for short. That means tripling the value we create through our business activities in relation to the ecological footprint made by our products and services.

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Our business units

Henkel operates on a global scale with leading brands and technologies. We have divided our operations into three business units: Laundry & Home Care, Beauty Care and Adhesive Technologies. In 2013, we achieved 57 percent of our sales with our top ten brands, and 44 percent of our global revenue came from our emerging markets.

Laundry & Home Care

Global sales by business unit

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Beauty Care Adhesive Technologies

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Our brands and technologies

Laundry & Home Care

Henkel’s North American Laundry & Home Care business includes heavy-duty and specialty detergents, as well as fabric softeners, stain removers and laundry performance

enhancers. The Home Care product portfolio includes household and specialty cleaners, air fresheners and insecticides for household applications.

Renuzit® Aromatherapy Collection

The new Renuzit® Aromatherapy Collection features premium mood-enhancing fragrances available in Cones and Pearls in the first half of the year, followed by Aromatherapy Accents™ brand in the second half. Our fragrances feature scents that include Happy Grapefruit & Bergamot, Tranquil Chamomile & Jasmine, and Serenity Lavender & Eucalyptus.www.renuzit.com

Purex® No Sort™ Tapping into an unmet need, new Purex® No Sort™ is the first laundry detergent in the U.S. designed to let you wash most of your light and dark colors together in one load. Formulated with an innovative dye transfer inhibitor, its anti-color transfer technology forms a shield to reduce color bleeding accidents.www.purex.com

Boraxo® Heavy Duty Hand Cleaner

For more than 100 years, Boraxo® Heavy Duty Hand Cleaners have been the hands-on favorite in removing tough grease, grime ink, paint and tar from hard-working hands. This dual scrubbing formula contains orange oil. Skin hydrating moisturizers keep skin from drying out, making it ideal for frequent use.www.boraxo.com

2014 Innovations

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Beauty Care

Henkel markets a wide range of high-quality personal care products that help people look and feel their best. The Beauty Care sector is comprised of hair styling and care products, soaps and body washes, lotions and antiperspirants and deodorants. Henkel also provides

professional hair care and coloring products to hairdressers and salons across North America. For the first time, the full-year adjusted return on global sales reached 15.0 percent in 2013, 0.5 percentage points above the figure of the previous year.

Dial® Body Wash - Vitamin Boost and FroYo

Dial continues to deliver healthy skin with new body washes. New lotion-infused Vitamin Boost Amazing B and oil-infused Vitamin Boost Super C attract nourishing moisture for healthy, soft skin. New Frozen Yogurt “FroYo” is the first female body wash that wraps your skin in cooling moisture and yogurt proteins for refreshingly soft skin. www.dialsoap.com

Right Guard® Xtreme Clear®

Don’t deal with embarrassing antiperspirant residue. Choose Right Guard® Xtreme Clear®

brand. Its revolutionary formula combines powerful stain fighting technology with extra effective wetness protection. The Choice is Clear. ™ Right Guard, For the Win.™www.rightguard.com

gÖt2b® Rise N Shine Blow Dry Cream

An incredibly high and flexible hold paired with a touchably smooth, soft finish give the promise of a perfect blowout straight from home.www.gÖt2b.com

2014 Innovations

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LOCTITE® Max 3TM

LOCTITE® Max 3TM is a three-component polyurethane-based matrix resin system. It offers low viscosity resin which results in shorter injection times and short cycle times. Its high temperature resistance enables immediate painting and bonding to accelerate production processes. www.loctite.com

LOCTITE® Threadlocking Sticks

Henkel has upgraded two LOCTITE® anaerobic threadlocker sticks to deliver advanced performance on oil-contaminated surfaces. Formulated as wax-like, semi-solid adhesives in a stick applicator, LOCTITE® 248TM and LOCTITE® 268TM Threadlocker Sticks are designed to securely lock and seal threaded assemblies, fill gaps between threads and prevent corrosion. www.loctite.com

Adhesive Technologies

Henkel is the world market leader in adhesives, sealants, and functional coatings. The Adhesive Technologies business sector is focused on five strategic areas: adhesives for consumers, craftsmen and building; transportation and metals; general industry; packaging, consumer goods and construction adhesives; and

electronics. Virtually every vehicle on the road is built with Henkel products, as are washing machines, audio speakers, computers, and aircraft. Henkel adhesives are in almost every mobile device on the market today. In 2013, we generated 30 percent of our sales with products successfully launched onto the market in the last five years.

2014 Innovations

TEROSON® Liquid Applied Sound Deadeners

TEROSON® Liquid Applied Sound Deadeners use robotic application which results in more effective sound dampening. Its unique formulation meets each customer’s sound-deadening requirements with 20 to 40 percent less weight than traditional pads.www.teroson.com

Resin transfer molding metering machine

Lightweight component of carbon fibers impregnated by Henkel’s composite matrix resin

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Our people

At Henkel, our competitive advantage is the quality of our people. To guarantee our success, we build strong local, regional and global teams by prioritizing leadership and employee development. International training, innovative learning opportunities and taking on responsibility at an early stage are some of the opportunities provided to talented employees. Strong leaders make the difference in successfully steering a business, creating new growth opportunities, driving change and establishing a strong performance culture.

Diversity contributes to corporate success

As a globally operating company, Henkel employs around 47,000 people from over 120 nations in more than 75 countries. Workplace diversity, which can also be seen in the attitudes, knowledge, and skills of our employees, is an important value and competitive advantage for Henkel. The varied cultures and abilities of our employees play a key role in helping us to better understand our markets and customers to achieve long-term success.

Our job vacancies are filled solely on the basis of competence, potential and performance. We focus on identifying and eliminating barriers that could restrict individual development opportunities. The foundations for this policy are anchored in our Diversity & Inclusion Strategy, which was instituted in 2009. www.henkelna.com/careers

Research and development

New ideas – innovations – are the most important success factors for winning in the marketplace. About 2,600 people in Henkel’s research, development and application engineering units around the world ensure that there is a continuous flow of innovative products and system solutions. In 2013, Henkel invested $550 million in research and development.www.henkelna.com/innovation

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By the end of 2013, around 1,500 employees had been trained as “sustainability ambassadors” to promote the topic in talks with colleagues, customers, suppliers, and school children. Here, Norbert Koll, President, Henkel Consumer Goods Inc., at the Copper Canyon Elementary School in Scottsdale, Arizona.

Around 2,000 sustainability ambassadors

Our “sustainability ambassador” program was one of our most important training initiatives in the area of sustainability in 2013. The program was developed in 2012 and is aimed at training employees so that they can competently and convincingly convey the importance of sustainability to their co-workers, suppliers, customers, and consumers.

It includes a project in which sustainability ambassadors explain to elementary school students what sustainability actually means in our day-to-day lives and how everyone can make their own personal contribution to sustainability.

Henkel has trained around 2,000 sustainability ambassadors since the start of the program and coached more than 17,000 children in 32 countries worldwide.

Henkel: Top Employer

Our attractiveness as an employer was confirmed again in 2013, with Henkel once again performing well in numerous employer rankings, especially in important emerging markets. To address talented potential applicants, we focus strongly on online channels – in addition to our recruiting events around the world.

Social engagement

Social engagement – or corporate citizenship – has been a special part of our corporate culture ever since the company was founded by Fritz Henkel.

Established in 2011, the “Fritz Henkel Stiftung” foundation has close ties to the company and underscores Henkel’s long-term commitment to social involvement that goes beyond its direct business interests. Promotion of education is the foundation’s primary goal. The foundation also consolidates activities in the areas of international emergency aid, global corporate and business unit engagement, and support for our employees’ volunteer work through the MIT (Make an Impact on Tomorrow) initiative. In 2013, Henkel and the “Fritz Henkel Stiftung” foundation supported 2,422 projects with total donations of approximately $10.5 million.www.henkelna.com/corporatecitizenship

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• For the seventh consecutive year, Henkel was named one of the “World’s Most Ethical Companies” by the Ethisphere Institute, an independent organization promoting best practices in corporate ethics and governance.

• Henkelwasselectedasaguestspeakerand panel member at Walmart’s Sustainability Forum in Mexico City, “Together for a Better Planet 2013.”

• HenkelBeautyCarereceivedthefollowing 2014 Product of the Year awards: Dial® Coconut Water Body Wash in the Female Personal Cleansing category; Dial® for Kids Body & Hair Wash in Kids Body Care; and Right Guard® Xtreme Fresh in the Men’s Deodorant grouping.

• HenkelwontheKingAwardin2013for Best New Product for the 3035 Polyolefin bonder in the adhesives category from New Equipment Digest.

• Henkel received the Gold Class award in the 2014 Sustainability Yearbook, which lists the world’s most sustainable companies in each industry as determined by RobecoSAM’s annual Corporate Sustainability Assessment.

Henkel is a member of the Dow Jones Sustainability Indices in collaboration with RobecoSAM.

• WalmartCanadaselectedHenkeltoshare sustainability best practices on their ShareGreen website.

In February 2014, Chrysler recognized Henkel for outstanding achievements in Supplier Diversity. • TheAmericanCleaningInstituteSustainability Online Report features Henkel’s commitment to sustainability and the well-being of its customers.

In recognition of its innovative Bonderite® Flex Process, Henkel won the 2014 “Automotive News” PACE (Premier Automotive Suppliers’ Contribution to Excellence) Award in the Manufacturing Process and Capital Equipment category. The business magazine honored superior innovation, technological advancement and business performance among automotive suppliers.

Awards and Recognitions

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Henkel CorporationNorth American HQAdhesive TechnologiesGeneral IndustryOne Henkel WayRocky Hill, CT 06067

Tel: 860.571.5100

Henkel Consumer Goods Inc.Laundry & Home Care Beauty Care7201 E. Henkel WayScottsdale, AZ 85255

Tel: 480.754.3425

Henkel Beauty Care Professional Hair Care600 Corporate PointeSuite 400Culver City, CA 90230Tel: 310.568.5400

Henkel CanadaAdhesive Technologies Laundry & Home Care, Beauty Care2515 Meadowpine Blvd.Mississauga, ONL5N 6C3

Tel: 905.814.6511

Henkel Electronic Materials LLCAdhesive Technologies Electronics14000 Jamboree Rd.Irvine, CA 92606

Tel: 714.368.8000

www.henkelna.com

Henkel North America - Main Locations

Henkel CorporationAdhesive TechnologiesPackaging, Consumer Goods & Construction Adhesives10 Finderne Ave, Suite BBridgewater, NJ 08807

Tel: 908.685.7000

Henkel CorporationAdhesive TechnologiesTransportation & Metals32100 Stephenson HighwayMadison Heights, MI 48071

Tel: 248.583.9300

Henkel CorporationAdhesive TechnologiesProfessional & Consumer Adhesives26235 First St.Westlake, OH 44145

Tel: 440.250.7700

Henkel Henkel

www.henkel.com/annualreport www.henkel.com/sustainabilityreport

www.henkel.com/ sustainabilityreport

www.henkel.com/ annualreport

Henkel in social media:

www.facebook.com/henkel www.twitter.com/henkel www.youtube.com/henkel

Henkel app:

H-007 May 2014

©2014. Henkel Corporation. All rights reserved.