Facts & Figures
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Transcript of Facts & Figures
Facts & Figures
Exhibitors
2,100 International Exhibitors
200+Exhibition Space
340,000sqm
Trade Visitors
nearly 200,000
*Combined with CIFF – Office Furniture Show
A One - stop Platform to Connect the World34 Exhibiting Countries / Regions
Argentina Finland Netherlands Taiwan
Austrialia France Peru Thailand
Belgium Germany Poland Turkey
Brazil Hong Kong Portugal UK
Canada Italy Russia Uruguay
Chile Japan Singapore USA
China Korea Spain Vietnam
Colombia Malaysia Sweden
Denmark Mexico Switzerland
ExhibitorsInsights
Selected Leading Brands
Exhibitor ProfileExhibitors by Product Segments
25%
16%
15%
13%
13%
10%
8%
Hardware and Components
Machinery and Auxiliary Machinery for Woodworking and Furniture Production
Materials and Accessories for Upholstery and Bedding
Materials and Components for Interior Works
Wood Products, Panels and Laminates
Machinery and Equipment for Upholstery and Bedding
Adhesives, Paints and Other Chemical Materials
Exhibitor FeedbackSuccess Rating by Stated Objectives
96%Exhibitors met target buyers at ITG 2021
Exhibitors would recommend peers to attend the fair
93%Exhibitors launched new products at ITG 2021 and received good results
94%Exhibitors believe participating in ITG will increase brand awareness
98%
Exhibitor FeedbackEvent Performance
35%
29%
20%
43%
45%
38%
19%
21%
38%
3%
5%
4%
Strengthening Business Connections
Visitor Numbers
Visitor Quality
Excellent Good Average Below Average
Good 44%
Average28%
Below Average
2%
Excellent26%
OVERALL
Exhibitor Feedback
REHAU Polymers Co., Ltd.
Mr. Matthias Haasler
CEO in Greater China and North East Asia
“The industry has seen and experiencedinterzum guangzhou over the past years. It is avery important place to meet and to see newproducts coming up. Being here is important tosimply show your strengths and to show thepower.”
SCM Group China Trading Co., Ltd.
Mr. Liu Chenglong
Project Manager
“We’ve made good gains at the exhibition.Visitor flow is relatively heavy. We’ve alsomet a number of new customers and got toknow some new needs.”
Italiana Ferramenta
Ms. Vika Pesenti
“It was very great to see so many people thisyear. We got a lot of visitors coming, andespecially the first day we have registeredabout one thousand people coming to ourstand. It was a great success!”
What Our Exhibitors Say
VisitorsInsights
Visitor ProfileVisitors by Business Categories
44.2%
19.1%
18.3%
7.9%
7.8%
7.4%
5.3%
2.3%
1.8%
0.5%
2.6%
Furniture Manufacturing
Furniture Accessories
Custom Furniture
Furniture Wholesale and Retail
Furniture Accessory & Machinery Trading or Representation
Woodworking / Upholstery & Bedding Machinery Manufacturing
Interior Design
DIY (Do-it-yourself) and BIY (Build-it-yourself)
Wood or Plastic Product Trading or Representation
Institutions
Others
Visitor FeedbackVisitors Survey
90.7%Visitors involved in product procurement
Visitors satisfied with visiting experience
91.4%Visitors satisfied with results of search for new suppliers
94.8%Visitors plan to visit again in 2022
98.2%
Visitor FeedbackObjectives for Visiting
40.9%
38.8%
35.2%
26.1%
21.9%
13.5%
11.5%
To keep abreast of the latest industry and market developments
To search for new raw materials / components supplier
To search for / become a sales representative
To be informed about the latest products and technology
To seek partnerships or joint venture deals
To visit existing suppliers
To attend conferences and seminars at the show
Visitor FeedbackVisitors' Product Interests
44.2%
38.6%
20.0%
17.2%
10.2%
4.6%
4.3%
1.4%
Hardware and Components
Materials and Components for Interior Works
Wood Products, Panels and Laminates
Materials and Accessories for Upholstery and Bedding
Machinery and Auxiliary Machinery for Woodworking and Furniture Production
Machinery and Equipment for Upholstery and Bedding
Adhesives, Paints and Other Chemical Materials
Others
Visitor Feedback
Vifa
Mr. Li Peng
R&D Director
“interzum guangzhou is one of the mostimportant exhibitions of the year for us. It is aplatform to find new suppliers and interact withthe industry. We participate in the businessmatching activities every year, and this year isno exception. We’ve received some good results.”
Mayur
Mr. Nilesh Kumar
Owner
“I really enjoyed the online businessmatching session and have gotten newmanufacturers and suppliers who could helpme out. I would recommend for others to trythis out.”
SAS-Tech Industrial Group Ltd
Mr. Engarafat Alharahsheh
General Manager
“The event was good and well organizedwith professional service.For sure I will join next year!”
What Our Visitors Say
Supporting ProgramsEnergize your business!
Aimed at breaking time and location
boundaries, the Offline-2-Online Live
Business Matching initiative offered one-on-
one online meet ups to connect overseas
buyers and exhibitors in real time.
“In” Live Streaming · Online Business Matching
Manufacturers and invited buyers present at
the show met face-to-face and gained in-
depth understanding of each other’s product
offerings and requirements during
appointments that were scheduled ahead of
the event.
Onsite Business Matching Event
A series of insightful forums conducted by exhibitors
shed light on advanced technology applications and
demonstrations spanning the seven product categories
of the show, and examined future growth areas to bring
tangible benefits to all participants.
Market Trend Forums
20 PLUS 20 Annual list
Launched in 2018, the "20 PLUS 20 Annual List" aims to give recognition toexhibitors with the 20 most influential and technologically innovativefurniture accessories, which includes hardware accessories, lamps,decorative panels, printing paper and textiles.
Nomination for 2021-2022 List
NOW OPEN !
Since its first introduction to the fair in 2012, the PIAZZA
lounge has been a popular place for visitors and exhibitors
to enjoy complimentary refreshments and internet access.
The concept of the PIAZZA lounge is identical to that of the
piazza in Italian terms as a public square, surrounded by
business activities, which gradually evolved into a
marketplace for trade, information exchange and
meetings.
International Hall Lounges
MediaPromotionExtensive marketing campaigns
Media PromotionPress Coverage
Media PromotionSocial Media
Media PromotionAdvertisements
Media PromotionDigital Marketing
SEE YOU in 2022 @Guangzhou!28.-31.03.2022 CIEFC.Pazhou.Guangzhou
www.interzum-guangzhou.com
Exhibitor Contact
Project Manager Europe SalesKoelnmesse (Beijing) Co., Ltd. Guangzhou BranchMs. Silvia HuangTel: +86-20-8755 [email protected]
Koelnmesse GmbHMs. Petra OpgenoorthTel: [email protected]
China & International Participation
Machinery, Wood and Panels, Chemical Materials, Pneumatic Components:Koelnmesse (Beijing) Co., Ltd. Guangzhou BranchMr. Lucas XuTel: +86-20-8755 [email protected]
Hardware, Interior Works,Upholstery and Bedding Materials:Koelnmesse (Beijing) Co., Ltd. Guangzhou BranchMs. Werty LiuTel: +86-20-8755 [email protected]
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