Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

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Which brings more benefit to your business? ONLINE ADVERTISING Facebook Google Linkedin Twitter by Gabriela Taylor

Transcript of Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

Page 1: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

W h i c h b r i n g s m o r e b e n e f i t t o y o u r b u s i n e s s ?

O N L I N E A D V E R T I S I N GFacebook

Google

Lin

ke

din

Tw

itter

by

Gabriela Taylor

Page 2: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

S O C I A L M E D I A

A D V E R T I S I N G H A S B E C O M E

A P O P U L A R P H E N O M E N O N

I N T H E R E C E N T Y E A R S

Page 3: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

SOCIALB E S T M E D I U M T O A D V E R T I S E S E R V I C E S A N D

P R O D U C T S

Reaches 1 in 4 a round the wor ld

Page 4: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

FACEBOOK ADVERTISING

Managed services:

Designing the Offer

Targeting Audience

Strategy Reach

Creation of Ad Copy

Creation of Landing Page

Lead Qualification

Optimization and Analytics Reporting

Page 5: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

GOOGLE ADWORDS

Managed services:

Research of Keywords

Structuring of Account

Creation of Ads

Ads Optimization

Geo-targeting

Transparency

Weekly or Monthly Performance Reportl

Conversion Tracking

Page 6: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

LINKEDIN ADS

Managed services:

Creation of Effective Ads

Management of Group Ads

Target Audience

Landing Page Creation

Improve and Measure

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TWITTER ADVERTISING

Promoted Accounts –promotes your business profile and offers more exposure to building followers

Sponsored Tweets – you can highlight a certain status update

Promoted Trends – your hashtags and topics will start appearing at the top of the list of Trending Topics

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{ }The Final Words

DECIDE WHICH ONE IS BEST

Page 9: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

Facebook ads are

the easiest and

cheapest, but are

best for promoting

your freebie or

event

Page 10: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

Google Adwords is

expensive, but is

best for

businesses or

products that are

unique

Page 11: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

LinkedIn is

affordable and is

best if your target

audience is

professional

individuals

Page 12: Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

Twitter is good for

big brands and is

more cost-

effective but can

be confusing

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