Facebook trg-30-09-10-a

© Kumeiti, 2010. All rights reserved.

Facebook Marketing Fundamentals

30th September 2010


Why Facebook?1. It’s FREE!2. There are over 500 million active users (Sg

> 2.3 million)3. 50% of those users use Facebook daily4. You can expand your customers based

worldwide5. Connect to over 150 million active users

through their mobile phones.


Why You Need AFacebook Fanpage?

1. Marketplace2. KLT Factor - Know, Like & Trust3. Branding


Two Biggest Mistakes

1) No integration2) In your face sell, sell, sell.


Facebook Fan Page Checklist• Target market for your FB fan page• Objective of your FB fan page• Strategies you plan to implement• Techologies you will use• How you will engage your fans• How you will review and measure results

Before doing anything on the fan page

• build your profile

• Look for people in niche area

• Look for capstone

• Organize your friend list

Take away: Be organized



Example of friend list


Example of Capstone

Research

Who is looking for you?

Who are your competitors?

What are the important keywords for you?

Take away: Long tail keywords



Example of keyword list

Preparing the ground

• Is that really your mission?

• Do not waste the most valuable asset -info

• Facebook fan page is the only FB asset that is indexed

• Your elevator speech

Take away: Be found


Using your fan page

• Wall posts

• Suggest to friends

• Tagging

• FBML -your landing page also known as squeeze page.

Take away: Numerous ways to grow your fan page


Wall posts -best served with URL

To be effective

end with questions

create controversy

Take away: Viral nature of wall posts


Suggest to Friends

• User can suggest to all their friends within their profile

• **so the friend list would come in handy

• Rule of thumb -always go for warm market first

• Go in batches and note the timing.

• **If you are not in the wall, usually you are "left" behind

Take away: Shout out loud



Example of “left” behind


Example of Suggesting to Friends

Tagging (photos/Videos/notes)

• Tag friends that is relevant to the video and photos, they

• do not necessarily need to be in them**

• **check with your friends especially capstone, whether you

• can share with them photos or videos, i.e. tag them

• If they agrees, this is akin to posting on their wall

Take away: Multiplying effect of tagging


FBML -your Welcome page

• make this the page that users would arrive at

• Get them to do the most important things -like, join your list etc

Take away: Telling users what you want them to do


Facebook Ads

• Copy:

• Why they must click?

• Why they must join you?

• Photo:

• Use interesting images


• Bid:

• Go niche to lower cost (interest)

• Go wide to lower cost (geographical)

If you have 20 minutes a day

• Expand your profile lists by following capstone (important people in your niche)

• Comment on your capstone list

• Post a thought on your facebook page, you tube, quotes, photos etc

• Suggest to friends about your page

Take way: Easy way to manage your fan page


Facebook trg-30-09-10-a

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