Rachel Kanigan, Andrea Munyan, Nicole Rovi

1. History2. Facebook as an

emerging technology3. Competitors4. Privacy

concerns/issues5. Discussion

Social networking site Launched February 2004 Initially limited to Harvard students

Spread to Ivy League, Stanford, and Boston area colleges

All college students

High school students

Anyone aged 13 and over

Facebook'smission is to give people the power to share and make the world more open and connected.

Mark Zuckerberg College

roommates/fellow students Eduardo Saverin

(business aspects)

Dustin Moskovitz(programmer)

Chris Hughes (graphic artist)

http://www.youtube.com/watch?v=BzZRr4KV59I

Facebook Mobile, Job Recruiting, Company Marketing Strategies, IPO

Content Syndication: submitting articles, press releases, RSS feeds, through social search engines and news aggregators

Social Ads: integrated alerts through feeds to target users by characteristics, such ad age, gender, location and interest

Social Network Pages: create a profile or group to represent a business, brand, or product. May be customized to leverage the viral strengths of Social Networks

February 1, 2012: announced their $5 billion IPO

MySpace, LinkedIn, , Twitter, Google+

Site Launch Date Registered Users Revenues

Google+ 2011 100,000,000 Unknown

Twitter 2006 300,000,000 $140,000,000

Facebook 2004 845,000,000 $3,710,000,000

MySpace 2003 30,000,000 $109,000,000

LinkedIn 2003 135,000,000 $243,000,000

•Who actually reads the Privacy Policy during sign up?•Age Restriction• Gives Facebook permission to give outside sources your information•Option to hide information

•Registration Information

•Information you Choose to Share

•Information Others Share About You

•Other Information

1. All friends can see your activity2.People are able to go back into your history3. Facebook can track what you are doing when

you are logged out4.Publicly shares your friend list5.Who really has access to what you are posting?6. Ability to connect Facebook to other sites

•Cyber-Bullying: aggression toward someone, similar to traditional bullying, but done online

•Facebook Murder

•Tagging Software