Applications ADDiction

Adam Panetta Oletha McGillivray Sydney Blackmore

Facebook changes the dynamics of social networking with the development of Facebook Platform

Facebook Platform creates unique opportunities for the Facebook users, application

developers & Facebook Company

A diversity of applications, the good, the bad & the ugly, have

been created for today's Facebook audience

A wave of applications into the Facebook community attracts a wider audience and expands its

elaborate social graph

Facebook applications satisfy the individual needs and motives of all members

Facebook Platform provides Application Developers with a platform to showcase their creative potential, innovative ideas and exciting products

Facebook grants developers unprecedented access into the site’s operations by allowing them to create original applications and integrate these within Facebook’s giant web of active users–The Social Graph

Facebook Platform attracts a host of application developers with its homegrown markup

language and its promise of unlimited control over applications for developers

Facebook Platform opens opportunities for profit gain via advertising and user

service fees

Facebook Users use applications as a way to entertain, communicate and build relationships with others online

Facebook users will add applications to enhance a personal profile which also contributes to the

online exchange of information

More applications means more possibilities for FUN FUN FUN!!!

Applications foster new online relationships between users with similar interests and opinions, and offers an instantaneous means of communication between Facebook friends

Facebook Company uses applications to enhance the value of the Facebook site

Applications strengthen Facebook’s social graph

Applications creates and stores information that is property of Facebook Co. for future use

Alliances built between the Facebook corporation and outside third parties generate fiscal worth for Mark Zuckerberg et al.

An explosion of Facebook applications leads to a clash of motives between the application

developers, users and the Facebook Company

Differing motives create a diversity of applications that compliment the needs of all

Facebook applications are driven by profit and value gain by Facebook company & developers, and satisfies the needs of the individual user

EVERYBODY WINS ! (For now)