HISTORY

• Mark Zuckerberg

• Facemash • Launched in February

2004

• Palo Alto California

• Privately owned

• As of July 2010 Facebook has more than 500 million active users

• Net Worth

ADVERTISING How does Facebook know us so well?

LET’S COMPARE

ME (ROWDY) HEATHER (MY SISTER)

HOW DO THE ADS GET TO YOUR PROFILE?

• Advertisers

• How are ads made?

• Keywords

• Corpuses

• From the advertiser to your profile.