Facebook Marketing Webinar by TabSite
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Transcript of Facebook Marketing Webinar by TabSite
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Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
WEBINAR
Webinar
Mike Gingerich TabSite Co-founder
Troy Rumfelt President
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Webinar
Facebook.com/TabSite www.TabSite.com
Questions during the Webinar?
Post on Facebook.com/TabSite
Or Post in
GoToMeeting Questions
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Webinar: July 27, 2011
TabSite Gold Winner to be Announced
at the end TODAY!
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Video Replay Available
in 8-12 hours
Webinar: July 27, 2011
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Today’s Agenda: • Types of Promotions for Pages
• How to Select Best Promo Type for Use
• Tools & Tips for Posting on Facebook
• Best Practices / Mobile Users
• Question & Answer / Winner of TabSite
Webinar: July 27, 2011 Webinar Webinar Webinar
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Why Promotions?
• Promotions lend themselves to Like’s, Comments, and Shares. ENGAGEMENT+
• Promotions are social. Promotions are fun.
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Why Promotions for Facebook Pages? • 79% of Facebook fans are more likely to purchase from a brand they have Liked
• Promotions and Game tools draw people in to a page. It’s a reason to come.
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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The 4 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. Multi-Social Network Promos
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Sweepstakes •Chance-Based •Random winner •Simple Entry Process •Great Lead Capture • Can work for many Industries
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Sweepstakes
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Sweepstakes • Share first • Then enter
Friend Share Deal Reveal
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Coming Soon… Sweepstakes PLUS
• Adds viral sharing & tracking • Fan enters, then gets 1 additional entry for sharing, & 1 if the friend clicks the link and comes back. •Tracks all sharing per entrant.
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Deal / Offer
•Like to Access •Simple Process •Can be Lead Capture •Can work for many Industries
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Deal / Offer
• Share to Get Access • Simple Process • Everyone Wins • Limit Number • Set Date Range • Track Shares per person
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Contests
•Photo, Video •Essay, Tagline • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Contests
•Entrants Share • Voters Share • = More Action • Better Qualifying Of Entrants
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Contests
• 2 Stage option (Round 1 & Finals) • Admin only option • Get Fan Content
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Video Contests
• More involved for Entrants • Make prize worth The effort • May need longer runway to enter • Set voting to 1x / day To get returnees!
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Multi-Social Network Promos •Means: Facebook + Another Social Network such as
• Can increase community / traffic of both
• A way to build presence on 2nd Network
• Powerful synergy can take place!
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Multi-Social Network Promos
Pin Deal App integrates Sharing with Your Fan Page
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Multi-Social Network Promos
Contest for Facebook • Load pic to Instagram with #Hashtag
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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TabSite Engagement Apps
www.tabsite.com/engagementapps
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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TabSite Manager
See all features at TabSite.com/compare
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How to Select
•What is your Goal? •Capture Email address info? - Use Deals, Sweepstakes •Get fan image content with your product? - Use Photo Contest •Build following on other social network? - Use Pin Deal or Instagram Contest
the Right Promo
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How to Select
ASK yourself.. • Is my audience capable of video? • Is my audience using Pinterest? • Does my prize make sense?
IDENTIFY YOUR TARGET AUDIENCE!
the Right Promo
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TIP for Contests:
• Allow voting 1x per day to keep them coming back to vote! • Time length must not be too long / short
•Setup so that repeat visits occur!
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Keys for Multi-Social:
•Make crossing-over seamless •The other network must be used by a critical mass of your fans already •Largely image based. Not for videos or essays for sure.
•Are your fans on that Network?
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Best Practices For
PROMOTING
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Majority of Time spent on Facebook is spent in the News Feed. SO POSTING Is VITAL. This is how you “get seen”
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Best Practice Pin the Post
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Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
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Smart URL that is Mobile Friendly Promotional Tools area
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Schedule Posts for Prime Times Use Facebook’s Page Scheduler or
Tools within TabSite
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Schedule Posts for Prime Times Promotional Tools area
Use Facebook’s Page Scheduler or
Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
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BEST PRACTICES:
• Announce Upcoming Promotion via Facebook, Twitter, Blog, G+, etc.
• Announce Launch of Promo • Repeat Launch Announcement • Daily Reminder Posts • Update on Status Post • Nearing End Posts • Announce Winners Posts
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Brands posting outside of business hours
had 20% higher engagement rates
When to Post is Critical to Success
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When to Post is Critical to Success Links posted from 1pm to 4pm result in the highest clicks Peak time of the week is….. Wednesday at 3pm
Source Bitly, May 2012
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Use the App Social Sharing features! To Promote On Facebook Twitter G+ Pinterest
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But First…. WE WANT YOUR INPUT
www.Facebook.com/TabSite Post 1 Takeaway
that was important to you
Webinar: July 27, 2011
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Thanks for joining today!
www.Facebook.com/TabSite
www.TabSite.com
Webinar: July 27, 2011