TabSite Webinar - Optimize & Social your Facebook Fan Page
-
Upload
mike-gingerich -
Category
Sports
-
view
4.143 -
download
0
description
Transcript of TabSite Webinar - Optimize & Social your Facebook Fan Page
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
With Troy RumfeltAnd Mike Gingerich
Tweet Live with this Hashtag: #TabSite
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Agenda:
• Fan Page Optimization
• Fan Page Socialization• TabSite Tabs Optimization
• New TabSite Tools for Search Optimization
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
60 Minutes from Now you will:
• Know where to go to Optimize Your Fan Page• Have a Plan• Understand Social Features• Be Pumped to try a new TabSite Tool!
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!
Video and Slides Available later Today
Upcoming Webinar: Sept. 1Special Guest: Mari Smith
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
REMINDER: Stay with us today for special news!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Troy Rumfelt, President TabSite & Digital Hill Multimedia
Webinar: July 27, 2011
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Mike Gingerich, Community Manager of TabSite& Web Consultant of Digital Hill Multimedia
Webinar: July 27, 2011
Getting Started:
1. Choose the best name for your Facebook Page
Good: Your Name <Ex. CK Products, LLC>
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Getting Started:
1. Facebook Page Name
Bad: Stuffing Keywords…. Don’t name your Fan Page: <CK Products – Makers of Pans, Cake Tools, Custom Molds, Wedding Cake, Fondant>
Why? Hurts ability to be searched on Facebook
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Vanity URL:
1. Important! This is a area of SEO Value!‐ Can’t be changed!‐Must authentically represent your brand‐ Can include a keyword
www.Facebook.com/username
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
2. Info Tab
Key! Use it well!
This is the place to
write a crisp,
Keyword‐rich
description.
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
3. Add Custom Tabswith TabSite
‐Google sees each customtab as a unique url. ‐ Text and links can get indexed.*
*Note that all content is visible and Shared within a Facebook iFrame sothe potential SEO value can bemitigated to some degree as compared to aStandard web page.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
4. Add Links to your Website / Blog
Use Text Links and use images such as the “Find Us on Facebook” badge
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
‐ Inbound Links on the web pointing to your fan page adds value to your fan page rank
‐Authoritative website links will boost your page rank (ex. A link on CNN.com to your fan page)
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Facebook Social Plugins added to your website/blog add inbound links
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Add Links to your Wall UpdatesStatus updates offer a powerful way to place direct links near the top of your Page’s CSS structure.
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites, posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score.
There are two ways to post links into your Page’s stream:‐ Adding the raw URL in the text of the status update itself‐ Using the “attach link” feature in the Facebook publisher
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
5. More Fans = More intra‐Facebook inbound Links
Facebook places links to Facebook Pages on users profiles (privacy settings can impact this),
so the more fans you get, the more links you’ll have to your Page within Facebook.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
<Public profiles are indexed by Search Engines!>
Webinar: July 27, 2011
Fan Page Socialization
TabSite enables you to display and utilize multiple social network and social sharing tools easily on your fan page.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Add Engagement Tools
‐ Facebook Like
‐ Facebook Share
‐ Facebook Comments
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Add Engagement Tools
‐ Non‐Fan Image
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Connect Services
‐ Twitter “Follow”
‐ Twitter feed
‐ Blog RSS feed
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Add Sharing Tools
‐ YouTube Videos‐ Demo of VideoShowWidget with FB Shareintegrated.
Shhhh! Top Secret!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Current Issues with iFrames• There is some debate in the SEO Community but the fact that your custom tab content is viewed within an iframe on Facebook mitigates partially the SEO value of your content.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Current Issues with iFrames• Facebook does not insert keywords in your Facebook url or add specific page meta data
• Googlebot is often blind to your custom iframe tab content
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Actual GoogleCached page example!
TabSite SEO Solution!
A MicroSite of your Fan Page Tabs!• Get Tab Content and Sub‐Pages indexed (no iframe, content is on the web)
• Gives another web location to “Like” your page
• Integrates all your Tab Content
• Available to ALL TabSite users!
• Rolling out in Beta this week!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
MicroSite‐ Pulls fan page logo
& links to your fan page
‐ Add “Find Us” link
‐ Add Tabs & Sub‐Pages‐ Paid Plans Control Publish and UnPublish
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
See it: www.TabSite.com/DigitalHill
Webinar: July 27, 2011
MicroSite‐ Social Sharing
‐ 3rd Column Control
for Gold Plan Users
‐ Includes Fan‐Gating if active on your Fan Page
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Free Version will have ads
All Paid Plans are Ad Free!!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
www.tabsite.com/CrossCountryCoachLLC
Webinar: July 27, 2011
TabSite
MicroSite
With
Twitter Feed
in
3rd Column
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
We’re
Not Done!
‐ Paid Users get first dibs on MicroSite
Usernames!
Watch for the Go-Live so you can get your desired Username!www.TabSite.com/GetYourName
Webinar: July 27, 2011
Order and Publish
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Social Sharing Toggles for Gold Plan
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
SEOTools:
‐ Tab Views‐MicroSite Views
‐ Keyword Density
‐ Set MetaData (for MicroSite)
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Only TabSiteEnables you to push your Fan Page Tab and Sub‐Page Content
to the Web and…
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Only TabSiteintegrates
Social Sharing Tools and FB Plugins pointing traffic back to your Fan Page!
Giving you:The Ultimate Fan Page SEO Value!
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Watch for MicroSite Release Details!
TabSite Gold Winner to be Announced Thursday
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Video and Slides Available later Today
Upcoming Webinar: Sept. 1Special Guest: Mari Smith
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
http://blog.tabsite.com/Mari-Smith/
Question and Answer time
Tweet: #TabSite oruse the GotoWebinar service
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Thanks for attending!
Watch for MicroSite Release Details!
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011