TabSite February Webinar - Enhanced Features & Facebook News
Top Facebook Timeline Tips from TabSite
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Transcript of Top Facebook Timeline Tips from TabSite
Tips for Facebook Timeline
Top tips and valuable information to help you best utilize your Facebook Timeline Page www.TabSite.com
Leverage Timeline’s unique features to build an engaging narrative for your visitors to help turnthem into a engaged community.
Cover Photo [851 x 315]
Timeline’s cover photo allows you to create an eye-catching, descriptive visual of your company.
Use the large real estate available (851 x 315 pixels), and change the image occasionally, in
step with campaigns or other events relevant to your brand. Keep it clean, clear, and uncluttered.
Be sure to adhere to Facebook policy as this area cannot include a call-to-action or phone number.Be sure to adhere to Facebook policy as this area cannot include a call-to-action or phone number.
Pro le Image [180 x 180]
This image represents your brand’s identity and should remain xed. Most often this will be your
logo and be aware that this is used to represent your brand in other locations on Facebook.
About Section
Your Page “About” section is important! This is focused text that should be clear and succinct. It is
the intro and nutshell message of who you are that helps guide visitors to dig deeper. You can
include a url in this area. include a url in this area.
Feature Tabs [111 x 74]
Timeline sets your Page Photo Album as the rst large tab image to the right of the About
area. You then get the opportunity to highlight up to 3 more visible custom tab images
that link to custom tabs you have created. Additional tabs can be seen by clicking the
drop down arrow next to the tab image furthest to the right.
Best uses of the large tab images are:
• Make them visually eye-catching• Make them visually eye-catching
• Be clear and concise, “Enter to Win!” is much better than “Click this tab to enter our Contest.”
• Assign names to your tabs that clearly indicate to users the content the tabs are driving to.
• Drive web and twitter traffic directly to tab urls with a Like Gate to help build your fan base.
TabSite App - Facebook Page Custom Tab Builder Platform - www.Facebook.com/TabSite
Tell Your Company Story and Utilize Imagery
Tips for Facebook Timeline Page 2
Top tips and valuable information to help you best utilize your Facebook Timeline Page www.TabSite.com
TabSite App - Facebook Page Custom Tab Builder Platform - www.Facebook.com/TabSite
Pin Posts, Milestones, and Stars
Timeline provides your brand with new options for self-expression! You can use
milestones, pinning, and stars to create a cohesive narrative for your audience.
Pin Posts
Timeline allows you to pin a post to the top of your Timeline for 7 days at a time. This is a
great way to curate your content and highlight important items so they are “top of mind”
(and Page!) for visitors. Be sure to make the most out of this tool by: (and Page!) for visitors. Be sure to make the most out of this tool by:
• Pinning key events and key posts, linking them to your custom TabSite tabs where they can
get the full information.
• When running a sweepstakes or contest, pin a post that calls attention to a particular
phase of the promotion, again linking to the custom tab to drive visitors to it.
Milestones
A milestone is a major event that is particularly relevant to your company, such as a product
launch, store opening, or other moment in history that is signicant to your brand’s launch, store opening, or other moment in history that is signicant to your brand’s
growth and development. Be sure to add milestones for company start date and other key
moments! You can make the most out of this feature by doing the following:
• Use photos & videos
• Customize the content to your industry
• Ask open ended questions to prompt comments and engagement
Highlight [Star]
Highlight an important post on your brand’s Timeline by “starring” it. When you star a post, it Highlight an important post on your brand’s Timeline by “starring” it. When you star a post, it
will expand to the full width (doublewide) of your Timeline and always be visible. To star a post
on your Timeline, simply hover over the post and click the star icon that appears. This is a
great way to showcase product image photos and other important visuals. Note that Milestones
cannot be starred.
Messages
Timeline gives users the ability to send private, direct messages to brand pages. You should
view this new capability as an enhanced customer support channel, and ensure that the messages view this new capability as an enhanced customer support channel, and ensure that the messages
your page receives are responded to or escalated in a timely manner.
www.TabSite.com/Timeline
blog.tabsite.com/Timeline/
www.TabSite.com/help
www.TabSite.com/templates
www.TabSite.com/pricing
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TIMELINE TIPS FROM TABSITEfor FacebookPage Admins