Facebook Makes You Pay To Reach Your Fans
16
Facebook Alert Facebook Makes You Pay to Reach Your Fans 7 Step Counter Punch
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Transcript of Facebook Makes You Pay To Reach Your Fans
Facebook Alert Facebook Makes
You Pay to Reach
Your Fans
7 Step Counter Punch
Facebook Altered
Organic Search
WHY? Per Facebook rep…
"We're getting to a place where because more
people are sharing more things, the best way to get
your stuff seen if you're a business is to
pay for it. De
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What does this mean?
Answer:
Estimated
20% decline
in the
number of
fans who will
see your
updates.
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Give up Facebook?
If your audience
is there – you
need to be
there too.
Ads most
effective
among fans.
Ads least costly
among fans.
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Go ahead and Advertise?Advertise to
achieve an ROI –
(selling products,
capturing email
subscribers, etc.)
Not when you
want to share
content with your
fans.5
7 Step
Counter
Punch
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Move FB Fans to email subscriber
list – pronto!
You own it.
It is more
effective than
social.
Most effective
when marketing
your products
and services.
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Step 1
Create custom
FB tab for
email opt-in.
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Step 2
If you don’t already
have one, create
an enticing free
offer as thank you
for sign-up.
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Step 3
Make fans aware of what Facebook is
doing – nicely. No cursing or complaining.
Here’s what is happening.
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Step 4
Encourage them to sign-
up as an email subscriber.
You should sign-up for my
email subscriber list so you’ll
get all of my great content
and information.
Free Offer Too! Yeah!
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Step 5
Herd your fans to
your custom FB
email sign-up tab
or to your website
optin page.
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Step 6
Repeatedly post a request on
your Facebook Page.
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Step 7
Consider FB
advertising but go
steady and slow.
Remember, ROI.
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What do you think of Facebook’s changes? Share your
thoughts at: http://bit.ly/1e3Snm6
Feel free to share this presentation with others using
Facebook in their marketing. They’ll thank you.
Thanks, Sheila
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Let’s connect
When you do, let me know you saw this
presentation.
http://www.themarketingbit.com/contact-us/
http://www.linkedin.com/in/sheilahibbard
https://twitter.com/#!/sheilahibbard
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