Podcamp london 2011 10000 facebook fans

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10,000 Facebook Fans How We Did It and You Can Too! David Ciccarelli [email protected] @davidciccarelli

Transcript of Podcamp london 2011 10000 facebook fans

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10,000 Facebook FansHow We Did It and You Can Too!

David [email protected]

@davidciccarelli

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The Challenge

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The Challenge: Facing Reality

๏ Businesses have a difficult time establishing trust

๏ Most of the trust was built up with Cofounder, Stephanie

๏ The Voice Acting Hub was a group, but didn’t provide metrics

๏ The Fan Page was new, so we were starting from scratch

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Goals

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Goals and Key Performance Indicators

๏ The goal is the milestone.

๏ The key performance indicator (KPI) lets you know if you are on

track on a daily, weekly or monthly basis.

๏ The KPIs included # of posts daily, # of impressions, # story likes

๏ 5,000 Facebook Fans by Sept 1

๏ 10,000 Facebook Fans by Jan 1

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The Framework

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Setting Up The Framework for Success

๏ Write a Social Media Guidelines document

๏ Define appropriate activities

๏ Assign roles and responsibilities

๏ Create a posting schedule

๏ Agree upon metrics and how you measure success

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Social Media Marketing

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Activities

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Blogs

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Videos

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Infographics

๏ Visually display statistics in

a compelling and

meaningful way.

๏ Encourage people to post

the infographic on their

blog and share their posts.

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Weekly Contests

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Scavenger Hunts

๏ We post a question and people answer in the comments.

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Photo Contests

๏ Upload a picture of yourself that included the Voices.com website

on a screen in the background.

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The Results

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Monthly Numbers

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Hitting Your Goal

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Thank You!

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David [email protected]

@davidciccarelli