facebook and the devaluation of like
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Transcript of facebook and the devaluation of like
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8/6/2019 facebook and the devaluation of like
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The devaluation of like & friend as lingual concepts
The expansion of social circles due to web and social media has many anthropologists in a quandary,
some claim that social networking via a device depersonalizes our interactions and stunts our socialskills, while other see a brave new world, with the concept of social interaction changing significantly
over the next decade.
When we were all growing up, to like someone meant something. I can remember grade 7 angst about
which boy liked which girl which only intensified the further up the grades (and the more hormones) you
got. For my kids, liking and not liking something is a strong comment on an emotional position and
could lead to a tantrum if taken lightly (normally in a shopping mall, with lots of people staring. Clucking
their tongues and questioning parenting abilities).
Similarly somebody being your friend meant an awkward gut wrenching moment where you would ask
will you be my friend. Friendship meant sharing secrets, hopes, pains and gathering shared
experiences things that thanks to (or despite which) make us the people we are today.
We now find ourselves in a world where like has become the most often used verb and adjective. Not
in speech, but in our online vocabulary. Like become a replacement both for please vote for me and
thats nice as often we dont really like the thing we are liking (how often have you pity liked a
friends status update) but we think its ok, or we agree or we think its funny etc. Most interestingly, what
will the impact of all this liking be on the current generation from a vocabulary perspective? Will we still
like other people and if we do, what will liking somebody actually mean? How will you clearly
differentiate a real like from a facebook like.
Friends, which were always limited, are now numerous and one has to wonder has the very value of
these words been shifted by our increased usage and reduced expectations. Where is the gut wrenching
fear before you ask somebody to be your friend? The friend discovery process online is reminiscent of
using a go between to ask the other person if they would be your friend, only without the emotional
payload and hours of pre and post analysis. Where is the implied depth and connection that the
friendship will bring? Is there a new class of friendship, the Facebook friend, versus the real friend and if
so, how do you distinguish between them in everyday language?
In a thesis put forward by british anthropologist Robin Dunbar in 1992 it was hypothesized that the
optimal number of connections is around 150, beyond that we seem to drop off significantly in our
ability to interact successfully or form some type of cohesive unit. Dunbar's surveys of village and tribe
sizes also appeared to approximate this predicted value, including 150 as the estimated size of a
Neolithic farming village and the splitting point of Hutterite settlements; the basic unit size of
professional armies in Roman antiquity etc.
Dunbar has argued that 150 would be the mean group size for communities with a very high incentive to
remain together. For a group of this size to remain cohesive, Dunbar speculated that as much as 42% of
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8/6/2019 facebook and the devaluation of like
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the group's time would have to be devoted to social grooming. Language, he claims, may have formed
as a cheaper way of social grooming, i.e. one which takes up less time.
We now have much larger networks of people that we can stay connected with than ever before. One
could argue that upcoming generations will be far more capable in the relationships arena than we
currently are. They will manage far larger networks of connections as they have a lot more practice at
managing a large number of friends. Also on their side will be our new social grooming tools that
enhance the time effectiveness of keeping and maintaining connections.
While poking somebody may not be as meaningful as checking their back for ticks, sharing photos may
be and a new era of social interaction tools is upon us. Friends may not be real friends, and liking
something may not mean you actually like it; but the span of interactions we will have going into the
future is sure to extend. Its just a question of how quickly ou language can evolve to keep up.
.