Eye On: Facebook's Stories Have a Soundtrack

Eye OnFacebook’s Stories Have a Soundtrack11.16.15

Contents1.  Table of contents2.  Facebook to Publish “Music Stories”3.  But How Does It Work?4.  Here’s What It Means

Eye On: Facebook Music Stories, Vol 4, Issue 3, November 2015 © Leo Burnett /// Arc Worldwide

Eye On: Facebook’s Stories Have a Soundtrack

Facebook to Publish “Music Stories”

Music’s shift online has made an inherently social medium even more, well, social. Now, our listening devices and services let us explore huge libraries of music – and they keep us connected. To capitalize on these together, Facebook has introduced Music Stories, a quick way of sharing a song or album with a friend whether they have your music service or not.


But How Does It Work?

Currently only available through Facebook’s iOS app, Music Stories will allow users to post a preview link to a song or album from one of the current streaming partners, Apple Music and Spotify. Friends and Followers can listen to the 30-second preview – even if they’re not a subscriber of either streaming service – without ever leaving Facebook, simply by clicking on the play button located within the Story. If the user likes what they hear, clicking further leads to the music service’s app. Functionality is limited to Apple Music and Spotify for now, though Facebook expects to include other streaming services soon.

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Here’s What It Means

Increased Facebook Time In 2015, logged-in Facebook has averaged 20+ minutes per day. Music Stories are the next move in what seems like Facebook’s plan to shift the web out of the mobile device-controlled browser and into a Facebook-only experience. If music consumption within the app eventually mirrors news consumption, Facebook could become the place its nearly 900 million active daily mobile users discover and listen, making it an even more important platform for reaching audiences.

More Curation ControlPast music service integrations have lead to undesirable quantities of stories about what friends listening habits clogging News Feeds. As a feature that could streamline the social discovery process, Music Stories allows everyone, people and brands, to play the role of social curator; you decide which music to share with connections. That potential shift in user behavior would be a game-changer for brands and artists alike, allowing each to connect with music fans on a brand new level.

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Source: Facebook and Business Insider

Eye On: Facebook's Stories Have a Soundtrack

Technology

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