EXPERT TRAINING · Expert Training Center in Rohini provides Professional Training in Website...

Weekdays Weekends Online

EXPERT TRAININGINSTITUTE

Certificate Coursein SEO

“Become a Part of the Billion

Dollar Digital Marketing Industry

and Secure Your Future”

Certificate Course in SEO

Weekdays l Weekends l online

Head Office & Training Institute178,1st Floor, Jai Appt, Commercial Wing, Sector 9, Rohini, Delhi-85

Opposite Pillar No.418, Near Rohini West Metro Station9958-38-19-38 - 011 4509 8463

http://www.expert-seo-training-institute.in

Table of Contents1. Welcome

2. OverviewWho is the training for?

Why you should join?

3. Programme Content

4. Batch Timings and Fee Structure Certificate Course in SEO

5. 100% Placement Assistance

6. See What Our Past Students Say






Expert training institute specialises in providing Digital

Marketing courses in Rohini. Our up-to-date "how to" Digital

Marketing strategies and techniques are easy to understand,

implement and digest.

Welcome

Expert Training Center in Rohini provides Professional Training in Website Promotion

(SEO/PPC/SMO) through its best in-class facilities. The experts of the industry have joined

hands to form an institution to impart expert training in order to fulfill individual's objectives

rather than those of the institution itself.

Our Mission: Delivering quality training to add value to your career. Getting you upfront

with the current scenario and competition in this field, make you up with the scope.

Our Approach: Over the years, Expert Training Institute has set the training standards for

the industry, leading the competition with its professional approach in guiding, steering &

uplifting the individuals. Striving to achieve the goals of individuals associated with us has

been our simple approach and the success has followed us.

Our Facilities: We have state-of-the-art infrastructure with sufficient workstations and

high-speed data communication lines with relevant software & hardware. We have the

necessary infrastructure to provide you with the best and most practical training sessions at

our Rohini branch.the individuals. Striving to achieve the goals of individuals associated

with us has been our simple approach and the success has followed us.






Graduates, Post Graduates or Working Professionals, anyone who is looking to make or uplift

their career in the field of online marketing & advertising can benefit from this programme.

Business Owners who do not want to rely on other marketing professionals to take their

businesses to new heights can also join this programme as it convenient and flexible. This

programme will -

Add a certified online training experience in your resume

Provide a competitive edge over peers

Improve growth prospects

Provide skills & opportunities to Work as Freelancer

Confidence and ability to start your own marketing agency

OverviewWho is the training for?

Why you should join?

More & more businesses are getting online in India.All the companies are marketing

their products & services online using SEO, PPC & SMO techniques.

There is a huge demand in these companies for skilled individuals who can manage

their web/internet marketing campaigns.






1. Website Design

2. Search Engine Optimization

How Does a Search Engine Works?

Google, Yahoo and Bing - Which one is Superior?

The Current Search Engine Market Share

What Does An SEO Do?

Types of SEO People

White Hat, Black Hat vs Grey Hat SEO Techniques

SEO Terms and Definitions

On Page Vs Off Page Optimization

Detailed Study of On Page Optimizationfor Search

Engines

Google Yahoo Bing

URL Structure

URL Canonicalization

Meta Tags - How to Create SEO Friendly Title

and Description Tags

Content Optimization

Sitemaps [HTML and XML]

SEO Copywriting

2. Search Engine Optimization

Why Being Online Matters?

Types of Websites

Static Vs Dynamic Websites

Website Designing Basics

Booking a Domain Name

Web Hosting Types

HTML

Basic HTML Tags

What to Have in Your Website?

Page Content

Header

Footer

Page URL

Images

Social Media Icons

Defining a Purpose For Your Website

Making a Website Search Engine Friendly and User Friendly

Creating Website Using Dreamweaver

Working With Filezilla

Managing Your Website

Creating a Blog Using Wordpress

Difference Between Websites and Blogs

Important Sites and Resources for Further Study

How website design can increase the sales?

1. Website Design How to Deal With Web Crawlers

Optimizing Your Site For Mobile Phones

On page Analytics

Google Ranking Factors

On Page Social factor

On Page for Static Websites

On page for Dynamic Websites

On page for Ecommerce Websites

Integration of Social Plug-in and Importance

Various On Page Optimization Tags

On Page Optimizations Techniques and other

Algorithms

Content Optimization

Detailed Study of Off Page Optimization

The Power of Links

Methods of Link Building

• Directory Submission

• Dmoz Submission

• Social Bookmarking

• Article Submission

• Press Release

• Blog Submission

• Forum Postings

• Question Answers Portals

• Classified Submissions

• Forum Submission & applications

• Press release news syndication

• RSS ( Really Simple Syndication)

• Guest Blog Posting

• Working on Live Dynamic Websites

• Nodes Submission Threading

• Link Wheel Strategy

• Current Importance of Link strategies

Social Sharing

Co-Citations and Co-References

Natural Vs Unnatural Link Building

Understanding WebSpam

Keyword Stuffing

Keyword Density

keyword Optimized Anchor Text

FFA Sites

Spammy Neighbourhood






Site Map

RSS

Feedburner

Canonical Error Fix

Robots.txt

301 Redirect

Crawl Rate

301 Redirect

Domain Optimization

Google Updates to Tackle Webspam

Panda Update

Penguin Update

Caffeine Update

Humming Bird Update

Pigeon Update

How Does Google Identifies Unnatural Links

How to Earn Natural Links

Important Ranking Metrics

Page Rank

Domain Authority

Importance of Number and Quality of Unique

Domains.

A hrefs Rank

Important Google Search Operators

SEO Tools

Backlink watch

Ahrefs

Moz

Semrush

Sandbox Effect

SILOS

Geographical Targeting

How to Analyze Competitors?

How to Plan A Perfect SEO Strategy?

Determining KPI's

Settings Goals and Measuring Conversions

Google Analytics

The New Google - Semantic Search

How Does Google Applies Semantic Search?

Semantic Search and SEO

Important Sites and Resources for Further Study

SEO Industry Secrets

Case Study 1

Case Study 2






Batch Timings & Fee Structure

Certificate Course in

SEO

INR 10,000

(Inclusive of all taxes)

Free demo every weekend

35 Hours of Comprehensive training

Covers all Advance Modules THE BEST MARKETING DOESN’T FEEL LIKE

MARKETING.

Learn the Secrets of Digital Marketing and join the next

league of Marketing Professionals.

THOUSANDS OF JOB OPPORTUNITIES ARE WAITING:

EXPERT TRAINING INSTITUTE

Providing Education That Gets You

Started Straight Away






See What Our Past Students Say

Swati - " Since I am a senior content developer,I was already familiar with almost every aspect of digital marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with the ETI and Udit Sir, I am confident of my knowledge of the subject matter. I would gladly recommend him to everyone looking for a career in digital landscape."

Anurup Gupta -Expert Training Institute is one of the best institute in Delhi NCR providing detailedprogram in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.

Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice.

Jeet Singh Bhardwaj - " I have been very impressed with the course curriculum and trainers of Expert Training Institute. It enabled me to learn the concepts of Digital marketing in an easy manner and also helped me to get job ready"

Raghav - " I would strongly recommend ETI to anyone looking to make a career in digital marketing."






100% Placement AssistanceThe true position of an institute is revealed by the demand for its

students in the industry. That is why we at Expert Training Institute

have an industry collaboration division with an unparalleled track

record in helping our marketers find their dream careers.

When a student completes his/her course successfully, Expert

Training Institute’s Placement Cell helps them interview with

major companies or/and begin their work as freelancer or start their

own venture.

We have trained students from

Continue your journey...

Head Office & Training Institute

178,1st Floor, Jai Appt, Commercial Wing, Sector-9, Rohini, Delhi-85Opposite Pillar No.418, Near Rohini West Metro Station

9958-38-19-38 - 011 4509 8463http://www.expert-seo-training-institute.in

EXPERT TRAINING · Expert Training Center in Rohini provides Professional Training in Website...

Documents

Transcript of EXPERT TRAINING · Expert Training Center in Rohini provides Professional Training in Website...