Expand your business

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Expand your business

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Expand your business. What is the collegian?. 90 + years of excellence Effectively reaching the Gen-Y population Award winning. Awards 2011-2012. First place, Best Online Ad (California College Media Association) Second place, Best B&W Advertisement (California College Media Association) - PowerPoint PPT Presentation

Transcript of Expand your business

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Expand your business

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What is the collegian? 90 + years of excellence

Effectively reaching the Gen-Y population

Award winning

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Awards 2011-2012 First place, Best Online Ad (California College

Media Association)

Second place, Best B&W Advertisement (California College Media Association)

Second place, Best Color Advertisement (California College Media Association)

Institution Research Assessment and Planning at Fresno State

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So who reads the Collegian? Fresno State students!

A village of 22,700 Gen-Y’s

19,132 undergraduate students (18- 34) ‐ 2,849 graduate students (25- 54) ‐ 584 post baccalaureate

2,034 faculty and staff (25- 54, 55+) ‐

Institution Research Asssessment and Planning at Fresno State

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Diversity Matters

Office of Institutional Effectiveness at Fresno State

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Gen-Y’s? People born between 1982-2000’s

Parental Support

Average monthly income of $3000 dollars with 2% discretionary income

Source: Re:fuel Media Marketing, January 2011

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Print addition Print publishes (3) times a week

5000 issues on Monday and Wednesday 3500 issues on Friday

Offers (7) different ad sizes

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48 distribution sites

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The Collegian Online 24/7 500,000 views yearly

an average of 29,308 views monthly

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Mobile App Mobile App: Is free and accessible

642 downloads so far

33 minutes on average per session

2 sessions per day on average

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Collegian Print Ads

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Collegian Online Ads

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Mobile App

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What’s the most effective way to advertise?

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What we can offer? Flexible Payments

Multiple run dates

FREE ad design

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