A Smart Way to

Expand Your New

Business PipelineASCENS IONSTRATEGY .COM

Keeping your new business pipeline full is critical to drive

consistent + predictable top line revenue growth

Identifying and engaging high potential new business prospects is challenging for even the most proficient sales organization

Account management responsibilities +

day-to-day sales support challenges

occupy the majority of sales organizational time

Markets change over time and

organizations require fresh insights

to maintain their competitive edge

A S C E N S I O N S T R A T E G Y . C O M

“Know your enemy and know yourself. If you’re ignorant of both your enemy

and of yourself you are certain in

every battle to be in peril”

Sun Tzu ,  The Art of War

Having an objective view of your market + process to identify

new industries + customers arms you with the information

required to prospect new revenue opportunities

Effective new business development requires critical industry insights + executivelevel contact information

Industry Identification must be done at the

SIC + NAICS code to ensure well targeted

new business programming

Market sizing/segmentation provides

strategic insights + granular perspectives

into high potential industry verticals

Strategic prioritization of potential new

markets/industries should be based on

weighted value indexes

Purposeful business development requires

“insider perspectives” from senior executives

in target industries

Detailed industry information is

critical to drive lead generation

and pre-call sales planning

A S C E N S I O N S T R A T E G Y . C O M

Individualized positioning strategies

inform targeted value propositions

that align your products/services

with target market needs.

A S C E N S I O N S T R A T E G Y . C O M

Ascension BD Accelerator uses industry research, market

sizing, + secondary analysis to provide actionable business

intelligence required to keep your pipeline full

Contact Ascension to learn how we can help you enhance

your sales and business development programming

Thank you

ASCENS IONSTRATEGY .COM

FOR MORE INFORMAT ION ON BD ACCELERATOR

CONTACT PH I L BUSH AT 404 -840 -4927 OR

 PBUSH@ASCENS IONSTRATEGY .COM

404 .250 .4547

BD Accelerator