EXM:BeyondtheBasicsSAINTLOUISSITECOREUSERGROUP April27,2016

Presenters

BenjaminVidalRoundedcube

CHIEFTECHNOLOGYOFFICER

BrettBerchtoldRoundedcube

DIRECTOROFEXPERIENCEMARKETING&ENABLEMENT

Agenda

11:30– 11:55 Lunch

11:55– 12:00 Openingremarks

12:00– 12:15 Introduction

12:15– 12:25 EXM:TheBiggerPicture

12:25– 1:00 Demo

Alittlehousekeeping

!Speakers/Sponsors

"TopicSuggestions

#What’sNext

• Thenexttwomeetingsarecovered. • SeeMeetupdiscussionboardforthreadtomakeasuggestion

• Bi-monthlymeetups,nextup June

EmailExperienceManager

http://www.slideshare.net/roundedcube/email-experience-manager-st-louis-sitecore-user-group-meetup

ABiggerPicture

SitecoreContextMarketing

“ContextMarketingistheabilitytodeliverthe rightcontent orexperience totherightperson,inthe rightplace, andat therighttime basedon thesumtotalofthatperson’spastbrandinteractionsandcurrentneeds.”- MichaelSiefert,CEOofSitecore

http://www.sitecore.net/learn/blogs/business-blogs/michael-seifert/posts/2015/10/contextmarketing.aspx

http://www.sitecore.net/learn/resources-library/white-papers/era-of-context-marketing.aspx

Sitecore®ExperiencePlatform™

Sitecore®ExperiencePlatform™

WhyUseEXM?IntegratedandaSinglePointofAdministration Contributes toExperienceProfile

ReuseWebsiteContent Campaigns/EngagementAutomation

DEMO

GoHere:

GroupParticipation

http://roundedcube.com/meetup

THANKS!