EXM:BeyondtheBasicsSAINTLOUISSITECOREUSERGROUP April27,2016
Presenters
BenjaminVidalRoundedcube
CHIEFTECHNOLOGYOFFICER
BrettBerchtoldRoundedcube
DIRECTOROFEXPERIENCEMARKETING&ENABLEMENT
Agenda
11:30– 11:55 Lunch
11:55– 12:00 Openingremarks
12:00– 12:15 Introduction
12:15– 12:25 EXM:TheBiggerPicture
12:25– 1:00 Demo
Alittlehousekeeping
!Speakers/Sponsors
"TopicSuggestions
#What’sNext
• Thenexttwomeetingsarecovered. • SeeMeetupdiscussionboardforthreadtomakeasuggestion
• Bi-monthlymeetups,nextup June
EmailExperienceManager
http://www.slideshare.net/roundedcube/email-experience-manager-st-louis-sitecore-user-group-meetup
ABiggerPicture
SitecoreContextMarketing
“ContextMarketingistheabilitytodeliverthe rightcontent orexperience totherightperson,inthe rightplace, andat therighttime basedon thesumtotalofthatperson’spastbrandinteractionsandcurrentneeds.”- MichaelSiefert,CEOofSitecore
http://www.sitecore.net/learn/blogs/business-blogs/michael-seifert/posts/2015/10/contextmarketing.aspx
http://www.sitecore.net/learn/resources-library/white-papers/era-of-context-marketing.aspx
Sitecore®ExperiencePlatform™
Sitecore®ExperiencePlatform™
WhyUseEXM?IntegratedandaSinglePointofAdministration Contributes toExperienceProfile
ReuseWebsiteContent Campaigns/EngagementAutomation
DEMO
GoHere:
GroupParticipation
http://roundedcube.com/meetup
THANKS!
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