Exhibitor Marketing Manual

IMAGEInternational Conference Management, Incnatiote

Official Media Guide

Get to the Pointthe power of a visual presence…

The power of a huge marketing campaign in one magazineStand out at the Expo when you advertise in the Official Show Magazine and Resource Guide.

Let buyers know you will be in the show before they arrive, direct them to you during the show, and make sure they remember you after the event!

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What’s Hot, What’s Not

Tips, Tricks, and Teasers

Check out the exhibitor list as well as check out our stage schedules....what more could you want.

Our list of up and coming seminars and speakers include some incredible talent and a chance for you to get hip with what’s hot.

submitting files

have questions?

have questions?

Full Page 9” x 10”

Full Page - Back Cover 9” x 10” w/ room for

mailing address

1/2 Page-Horiz. 8.5” x 4.75”

1/2 Page-Vert. 4” x 9.5”

1/3 Page-Vert. 2.75” x 9.5”

1/3 Page-Horiz. 8.5” x 3”

1/4 Page 4.75” x 4”

ad dimensions

$1295 $1995 $795 $795 $595 $595 $495

all ads should have a full bleed

All ads must be CMYK, at least 300 dpi, with a bleed to be sized in the correct ad dimensions.

Acceptable file formats are TIFF, PDF, JPG, INDD, or EPS. Convert EPS files to outlines before sending.

Files can also be submitted in InDesign CS3 or Illustrator CS3. Embedded photos or graphics must be specified as CMYK.

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[email protected] Make sure you address the email with IMAGE Expo Logo *company name* so we know what to do with

your email!!!

We cannot accept ads, logos or images in MS Word, Publisher or Powerpoint files, or in any format other than those outlined above.

All artwork and materials must be received by the deadline. Please send via email or on a CD-ROM. Label all materials with your company name, city, and telephone number. If ad materials are not received, your ad will be typeset using your company name, booth number and telephone number. IMAGE Expo and its agents accept no responsibility for poor output quality due to improperly submitted materials.

If you have questions about designing your ad, ideas, concepts, or questions about purchasing space please call the IMAGE Expo! You can reach us at (877) 219-3976 or (512) 249-5303. You can also email [email protected]


package it upyou can’t afford to do it any other way!

advertising

Professional, glossy, full-color magazines have a longer shelf life than any other printed piece.

Show guides are mailed to pre-registered attendees before the show. This is your chance to generate sales before the show, as well as let your target customer know why they should come see you and not your competitor at this event. Decision- makers who attend business-to-business expos use the guide to plan their visit, since visiting every booth is rarely an option. Direct mail marketing remains the #1 method by which attendees learn about exhibitions, according to The Center for Exhibition Research (CEIR).

Every exhibitor and attendee at the Expo receives a copy of the show guide. Your full-color ad gives you the edge in promoting your products and services. This gives the attendee added incentive to visit your booth.

Save money by using the show guide as your flyer. It is easier to walk away from an event with a comprehensive reference than a bag full of loose flyers.

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marketing

big bigger biggest grande

lead retrieve $500

IMAGE Expo spends thousands of dollars marketing the event. The investment of marketing, from direct mail to radio, directs potential attendees to our web site. Our web site, www.theimageexpo.com, receives approximately 100,000 hits per month, of which seven to ten thousand are unique visitors. Once the show guide goes online, you receive the benefit of IMAGE Expo’s entire marketing campaign!

Exhibitors advertising in the Official Show Magazine & Resource Guide will be visible online for 30 days. As soon as the guide is ready for publication, it is uploaded to our web site, which gives you 2-3 weeks of online exposure before the show and up to a week after the event. In addition, a link to the show guide is used in our e-blast reminders to pre-registered attendees. They see your ad all the way up to the show.

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Double-Spreadin magazine

Lobby Banner

(2) Email Evite Blasts

Concourse Signage

Lead List

Cost: $6455

Savings: $1440

Ful Page in magazine

Lobby Banner

(1) Email Evite Blast

Lead List

Cost: $4125

Savings: $670

One Third Page in magazine

(2) Email Evite Blasts

Lead List

Cost: $2985

Savings: $711

One Third Page inmagazine

(1) Email Evite Blast

Lead List

Cost: $2195

Savings: $300

Our lead retrieval system alone is a great bargain at $500!

Most companies charge double that...this is the most effective

tool for gaining HOT leads!


Company Name: __________________________________________________________________

Company Address: ________________________________________________________________(One address only...)

Company Phone #: ______________________ Website: _________________________________

Company Description (150 words or less): IMAGE Expo reserves the right to edit for space: ______

____________________________________________________________________________

____________________________________________________________________________

FORMS to FILL OUT

13740 Hwy. 183, Bldg. I n Austin, TX 78750 n 512.249.5303 n 512.249.5336 fax

ADVERTISING & MARKETINGIMAGE Expo512-249-530313740 N. Highway 183, Bldg. IAustin, TX 78750theimageexpo.comIMAGE Expo is a beauty and fashion trade show that brings together salon, spa, esthetic, and fashion businesses to network so they can create the most amazing B2B event ever!


enhanced listing $195 ... or free with ad

Enhanced listings are placed in our show magazine in our resource guide seciont, and are organized by cateogry. If you would like to purchase a resource listing WITHOUT an ad, it costs $195. Enhanced listings are available free for those who purchase a quarter-page ad or larger. If you would like a second or third resource listing under additional categories, please inquire about pricing!

EMAIL IT! [email protected]

categoryAdvertising & Marketing

Boutique Items

Clothing

Cosmetics & Makeup

Equipment

Fashion

Furniture

Hair Care

Health & Wellness

Nail Care/Color

Salon & Spas

Skin Care

Trade Publication

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Cost BreakdownPackage Price $

Enhanced Listing $

Lead Retrieval $

Sponsorship Add-ons $

________________________ $

______________________ $

______________________ $

Total $

Payment Information:Authorize to International Conference Management, Inc

Credit Card #:

Name as it is on Card:

Billing Address of Card:

Authorization Signature:

TOTAL: $

Amer.X VISA MC CVC Code _________

Exp. Date _________

Type of Card:

Exhibitor Marketing Manual

Documents

Transcript of Exhibitor Marketing Manual