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evvnt - Invest in the Future of Event Marketing 2017
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August 2014 INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING FUNDRAISING | 2017 evvnt
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Transcript of evvnt - Invest in the Future of Event Marketing 2017
August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETINGFUNDRAISING | 2017
evvnt
August 2014
IN A NUTSHELLIf you've attended an event or conference in the last 5 years, the chances are, you've already experienced evvnt . With 24,000 clients in 139 countries, the evvnt platform is used to market 137,000 events and generates $1.2m in revenue -‐ one quarter of it by subscription.
Having raised £800,000 in seed funding, we've grown organically for the last 18 months. We are getting close to being profitable and we're promoting 320% more events that this time last year.
We're now raising growth capital to accelerate. We will convert existing business to recurring revenue and target the remaining 4.4 billion events that are listed globally each year. With just 0.1% market share, we'll turn over more than $130m per annum.
SUBMIT ONCE
August 2014
To become the greatest place to promote an event online.
Our mission is to help people promote and find events.
Marketing Technology - MarTech
MISSION SUBMIT ONCE
August 2014
THE PROBLEM
evvnt ON DEMAND EVENT MARKETING
SUBMIT ONCE
• Fragmented industry in chaos• 1000’s of publishers • 100’s of services available• Fickle, multi channel consumer• Ineffective & complicated tools • Time consuming & not cost-‐effective • Limited reporting on delivered value
Millions of events are manually submitted via multiple marketing platforms to thousands of media channels yet still fail to market an event successfully.
August 2014
THE SOLUTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT ONCE
• Unique SaaS platform• Consolidation of tools• Multi channel delivery• Simple & intuitive to use• Affordable & transactional• Total accountability• Event organizers friendly
On demand event marketing platform connected to the world’s best event marketing services creating cost efficient event online promotional campaigns, in a few clicks.
August 2014
was the number one choice for creating buzz around events, the service saved on time, human resource and also gave us the results we needed quickly.
James Wight – Global Marketing Director – UBM
evvnt
SUBMIT ONCE
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August 2014
MARKET SIZE
evvnt ON DEMAND EVENT MARKETING
Total English Speaking (30%) $17 Billion
Of which USA (17%) $10 Billion
Of which UK (1.4%) $800 MillionJuly 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators”
January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
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Expenditure on events market Addressable market
$500 billion being spent on events and conferences annually as noted by Forrester Research, with 20% typically being assigned to a marketing officers budget.
Total addressable market
$58 billion p.a
August 2014
HOW IT WORKS
evvnt ON DEMAND EVENT MARKETING
A single, intuitive, transactional event marketing technology that allows event organizers to publish their events to a broad range of marketing services. It’s fast, easy to use and comprehensive, giving organisers the tools needed to reach as wide an online presence as possible and track the impact across multiple channels from one platform.
As the starting point to every event promotion, people will be seamlessly introduced to a range of relevant marketing services to ensure a successful event through online marketing automation.
SUBMIT ONCE
evvnt evvntly invvite discovvrLISTINGS MARKETING TICKETING DISCOVERY
August 2014
TRACTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT ONCE
A company with $1.2m in revenues for 2016, offices in London, 10 full time members of staff, 89% margin on software with over 300% events promoted growth quarter on quarter*.
0
5,000
10,000
15,000
20,000
Q2-‐‑12
Q3-‐‑12
Q4-‐‑12
Q1-‐‑13
Q2-‐‑13
Q3-‐‑13
Q4-‐‑13
Q1-‐‑14
Q2-‐‑14
Q3-‐‑14
Q4-‐‑14
Q1-‐‑15
Q2-‐‑15
Q3-‐‑15
Q4-‐‑15
Q1-‐‑16
Q2-‐‑16
Q3-‐‑16
Sign ups & usersCumulative
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2012 2013 2014 2015 2016 2017 YTD
Events Promoted Per Annum non cumulative
* Q1 17 on Q1 2016
August 2014
BUSINESS GROWTH
evvnt ON DEMAND EVENT MARKETING
SUBMIT ONCE
Founded April 1st 2012 launching the first event listing aggregator, acquired three event technology companies and awarded an Innovate UK government grant.
• $1.2 in annual revenues • Operating in 139 countries• 24,000 customers• 137,000 events promoted• 2.6m event listings created• 4500+ media partners• 30 strategic partners & resellers
Strategic Partners
August 2014
Time sensitive content such as events are fast becoming a key differentiator in the local information race, and is well placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
evvnt
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August 2014
INVESTORS
evvnt ON DEMAND EVENT MARKETING
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Having closed rounds to the sum of £800k of investment from existing investors, corporate investors, government-‐backed Innovate UK and industry leaders, we now need your support to finance our growth.
• 30 private investors• Former Managing Director at Goldman Sachs• Former Managing Director at Royal Bank of Scotland• Former Managing Director Morgan Stanley & JP Morgan• Former Global Marketing Director at UBM Conferences• Innovate UK Government Grant
August 2014evvnt ON DEMAND EVENT MARKETING
TIMELINE & EXIT SUBMIT ONCE
Investment to create a $100m+ events media & marketing company in 4 years.
• Double sales team• Launch publisher tools & scale distribution of our ‘add event’ form tech
• Revenue geographical diversification• Launch two new services
• 1m event submissions• $8m revenues and projected $16m in 2020
2017
2018
2019
August 2014
CEO BIO SUBMIT ONCE
Richard Green, the CEO & Founder at evvnt with over 16 years of experience in technology, publishing and commerce based startups from eBay, Accenture, Bauer to Qype acquired by Yelp for $50m.
A talent in developing new business products, taking them to market, securing proof of concept and scaling. A builder of companies and teams that deliver rapid business growth within global markets.
Richard has a proven track record in taking projects from zero to substantial sized operations, has applied experience in the local and international arena. With several high growth start up’s under his belt he identified a gap in the events technology market which he is now 100% focused.
August 2014
THE TEAM SUBMIT ONCE
Richard Green Sacha Sebbah Nathan Ward Kent Daniels Philip LardiCEO & Founder CFO Head of Sales CEO -‐ Middle East Head of Product
Robert Salesas Magdalena Bogdal Radoslaw Piatek Artur Wlodarczyk Krystian KoperCTO Technology Lead Senior Developer Senior Developer Senior Developer
Tim Chambers Lee McCabe Colin Nunn Max Von-‐Etzdorf Mark UnsworthFormer Live Nations Former Facebook Finance Director Golden Rock Capital Former 7Digital
ADVISOR
TECH
MGTS
August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETINGFUNDRAISING | 2017
evvnt
Richard GreenCEO & Founder
+44 7787 [email protected]
ENQUIRIES
