EVOLVING AIR TRAVEL.

THE DIGITAL

TRANSFORMATION

APAC Air Transport IT Summit 2018

Sumesh Patel

DRIVERS OF DIGITIZATION

| Evolving Air Travel | Confidential | © SITA 20182

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PASSENGERS LOVE TECHNOLOGY

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BUSINESS TRANSFORMATION GET LARGER SHARE

OF IT SPEND ACROSS THE INDUSTRY

| Evolving Air Travel | Confidential | © SITA 20186

AIRLINES

17%

from 14%

57%

from 60%

AIRPORTS

15.6%

from 13.2%

23.8%

from 24% 60.6%

from 62.8%

24%

from 26%

TOP FOUR KEY PRIORITIES

| Evolving Air Travel | Confidential | © SITA 20187

Cyber

Security

Business

Intelligence

Passenger

Mobile Services

Cloud

Services

96%

95%

83%

91%

81%

94%

85%

95%

GROWING INVESTMENT TO TACKLE DISRUPTION

Common-use

self-services

82%82% 99%

Real time notification

& monitoring

76% 82% 74%

Social media

notifications

| Evolving Air Travel | Confidential | © SITA 20188

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TRANSFORMING WITH THE ATI

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• Deeply involved in providing the digital technologies that

will transform services and operations

• Within three years, our airport-wide shared digital

platform will cover 80% of all airline destinations

• Digitizing processes around passenger flow, disruption

management, baggage tracking, border intelligence and

connected ‘e-Aircraft’

DIGITIZATION

… will enable better

integration and data

exploitation across the

travel industry, making

the door-to-door journey

as smooth as possible.

EXPLORING DIGITAL TECHNOLOGIES

| Evolving Air Travel | Confidential | © SITA 201811

US$986MR&D: 2006-2016.

7% (approx.) of revenues

US$315Min product development/ infrastructure over next 3

years

WORKING WITH CUSTOMERS, PARTNERS TRADE

AREAS OF FOCUS FOR RESEARCH AND PILOTS

Proximity sensing: IATA, ACI, customers

RFID bag tagging: Delta Air Lines

Biometrics: Brisbane Airport, Air NZ, JetBlue Airways, British Airways

AI and Robotics: Kansai Airports, Changi Airport

Big data and predictions: Changi Airport

Internet of Things, big data and predictive analytics

AI and machine learning

Biometrics, Drones, Robotics

Virtual Reality, Hololens for Airport Operational Control Center

Blockchain and FlightChain

Investing

7% (approx)

of revenues

in R&D

(2016)

SITA and

Orange

Business

Services

successful

partnership

(>15 years)

Smart Path™

proven as

enabler of whole

journey identity

management

(2016-17)

1st CommonUse Beacon Registry (2014)

1st contextual app in US airport – Miami (2016)

‘Leo’ the robot

marks first step

in automating

baggage

process. Joined

by ‘Kate’ –

autonomous,

mobile kiosk

(2016-17)

> 80 patents

granted to SITA

(2016-17). Many

more in the

pipeline, which

has risen 64%

INNOVATING TO MEET EVOLVING NEEDS

| Evolving Air Travel | Confidential | © SITA 201812

DRIVING TRANSFORMATION IN ASIA PACIFIC

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