Contextual Advertising

By DJ Rockwell

What is Contextual Advertising?

“Contextual advertising is when ads are delivered based on the content of a Web

page being viewed, usually in an automated or semiautomated manner.”

Contextual Advertising in Context

An advertisement that is targeted to the user based on words entered into a search engine or a profile of the

user's purchasing or Web surfing habits.

Dictionary.com says

1Searched Based

Place ads on:                                                                                                                                          

2Channel Based

4 In-Line Advertising

3Behaviorally Based

AOL ADVERTISI

NG

How it works

Things considered

Geographical Location

Languages

If a Google ad ‘Google’s Algorithm’

The ControversyPros

Advertisers get their ads in the correct peoples hands

Viewer gets ad that will be of use to them

Many ads end up in front ofthe wrong people.

The ControversyCons

The viewer feels their privacy is being invaded

The NumbersGoogle Adworks

pricing Activation fee: $5.00

Minimum cost per click (CPC):

$0.01 

Minimum cost per thousand impressions

(CPM):

$0.25 

Advertiser sets a monthly budget on how much he would

like to advertise

Works Cited

•What is Contextual Advertising?• http://www.contextual-advertising.org/

•The Four Types of Contextual Advertising• http://www.searchviews.com

•contextual ad• http://encyclopedia2.thefreedictionary.com/

•Contextual Advertising in Context,• http://www.clickz.com/

•Account Fees and Payment Options• https://adwords.google.com/

•Technology Overview• http://www.google.com/corporate/tech.html