SYNAPTIC COMMUNICATIONSEVOLUTION TOWARDS THE INTRANET 3.0

by Andrea Fontana - CTO - IBM Social Collaboration & WebSphere Architect - afontana@sowre.com

“Traditional methods for operational excellence in organizations Company are no longer sufficient. The most effective organizations make intelligent use of employee networks to reduce costs, improve efficiency and stimulate

innovation.”

In your company you have Computers, Circuits, connected via the network

In your company you have Computers, Circuits, connected via the network

if I were to tell you how to leverage the circuits and networks to increase the results of your business ... ..

Would you be interested?

Allow me then to introduce to youthe most powerful and effective computer you have in your company.

Your greatest asset is your employees !!!

You do not feel useful to be able to exploit the most of this resource?

Let's review the focal points,a mix of hormones that can make the difference!

ENDORPHINS“HIDE THE PAIN”

DOPAMINE“LOOKING FOR INCENTIVES”

ENDORPHINES & DOPAMINE“A MIX VERY ADDICTIVE, ADRENALINE SATISFIES ”

the pleasure of stimulation allows us to overcome our fears

SEROTONIN“THE HORMONE OF GOOD MOOD”

crucial to regulate mood, sleep, appetite, learning and memory

OXITOCINA“HORMONE HAPPINESS”

It generates happiness and increases creativity

All this duly mixed lets make it worthwhile investment in Social Software stimulating the ability to:

Customer engagementExpertise and knowledge

Offer more efficient services

CREATIVECOLLABORATIVECOMUNICATIVEFLEXIBLE

order to be successful your employees must be:

What is the value for us the people who kindly help us without being asked anything?

What value does the fact that your boss will thank personally?

OXYTOCIN all of this stimulates the production of

• CREATIVI• COMUNICATIVI• COLLABORATIVI• FLESSIBILI

Oxytocin

ENCOURAGES COLLABORATION

FLEXIBLE

SIMPLIFIES COMMUNICATION

COMUNICATIVE

COLLABORATIVE

SIMPLIFIES ENGAGEMENT

CREATIVE

INCREASES CREATIVITY

order to be successful your employees must be:

What’s slowing down the collaborative process?

We must overcome the fear of Telling, sharing will be criticized, but especially recognized.

coming out of the professorial scheme

LET OUR OWN INTRANET TO FACILITATE THE GENERATION OF OXYTOCIN

Simplify the relationship

GIVING US THE OPPORTUNITY TO EXTEND OUR COLLABORATIVE NETWORK

the commodity of having my colleagues available, when I need it, allows me to be more effective.

Simplify the way to work

email just in a click!

Today where communications are multi-channel, the ability to receive notifications greatly simplifies my job

From a purely functional and application environment

We extend our collaboration skills by sharing experiences and solutions.

From a purely functional and application environmentwe find out what colleagues are doing and what happens in the Company

Distinguishing between my "followers" and general updates

The ERP:       a new colleague

and why not coming out from a legacy environment

your decision making capability moves from an ERP system centric to an environment where the center is a person, your best resource.

Do not I have to search for documents, queryI have the information when I need, where I serve!

SYNAPTIC COMMUNICATIONS

• We learn to work more efficiently

• Allowing multi-channel communication

• valorize our connections

Our employees arethe Synapse to turn the

company intoa SmartCompany!

AN INTEGRATED SOLUTIONWE GOING TOWARDS

available for people to Company's growth.

Open the doors to the outside

Synaptic Communications - next step

Fear of going outFear of going out

win the resistance, exiting we willjust more OPPORTUNITIES

HOW TO DO IT?

Interior-exterior mixed communities to reduce the time of the report, and work in teams.

COLLABORATION

Share resourcesShare EditingFile SharingInstant Messaging@twitter / chat

Social publishing processes centralized and controlled

ENGAGE

defined Authoringdefined Presentationauthorization Work FlowSocial reputationSentimental Analysis

Web managementInstitutional Web SiteBranding reputationCampaign management

MULTI SITE AND MULTI BRAND

defined Authoringdefined Presentationauthorization Work FlowSocial reputationSentimental Analysis

Intranet 3.0

A PATH TO COMPLETE WITH SMALL STEPS

EVOLUTION

• My Company ( Branding, HR Communication)

• My Desk, my application (SSO)( Digital Experience)

• Sharing ( Connections )

• Co-Working ( Lavoriamo sugli stessi dati )

• Site / miniSite ( Authoring centralizzato)

• Social Reputation

• Sentimental Analisys

LET'S GO, START THE JOURNEYNOW THAT WE KNOW WHERE TO GO,

by Andrea Fontana - CTO - IBM Social Collaboration & WebSphere Architect - afontana@sowre.com