Evolution of your Social Media Landscape by Tom Lambert
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EVOLUTION OF YOUR SOCIAL MEDIA LANDSCAPE “Because we’ve moved from the Information Age online, to the Communication Age” Tom Lambert Generate UK | Digital Marketing Agency
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Synopsis: A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel. Profile: Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity. Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
Transcript of Evolution of your Social Media Landscape by Tom Lambert
EVOLUTION OF YOURSOCIAL MEDIALANDSCAPE
“Because we’ve moved fromthe Information Age online,to the Communication Age”
Tom LambertGenerate UK | Digital Marketing Agency
AGENDA
Social Media Channels
Social Media Audience
Brands
Generate UK Case Studies
Social Media For 2013
Future proofing your online presence
FACEBOOK | 1,000,000,000One billion users, adverts, apps and brand posts
INSTAGRAM | 90,000,00090 Million users, owned by Facebook. A photo sharing community
GOOGLE PLUS | 90,000,00090 Million users, big brands are very active users, individuals not so much
YOU TUBE | 800,000,000800 Million users, Owned by Google, second largest search engine
TWITTER | 500,000,000500 million active users, unfiltered information, can now advertise
LINKEDIN | 500,000,000500 million registered users, business focus, advertise,recruit and knowledge share
Social Media Audience
WANTSSNACKABLECONTENT
MULTI TASKCONSTANTLY
EXPECTSPERSONALISED
CHANNELS
USE FOR SOCIAL SELF PROMOTION
TEND TOHAVE THEIR OWN
GROWING AUDIENCE
WANTS TOHEAR NEWS,IN REALTIME
BRANDS• Social media impacts nearly every discipline, PR, advertising, digital marketing & customer service
• Brands who respond to responsive listening and trends do well on social media channels
• Social channels present the opportunity to create advocates
CASE STUDY:ACER UK
Facebook UK - 52,675 likes
Instagram - 43 followers (just launched)
YouTube – Global channel 8022 subscribers
Google Plus – 7708 people have in their circles
Twitter -1149 followers
LinkedIn Global – 9721, UK - 38 (just launched)
OVERVIEW OF SERVICE
• Fullservicemanagementofsocialchannels
• Community management
• Creation of social channels
• Bespoke App creation for social
• Database creation and management
• Bespoke design of websites
• Video production, editing animation and sharing
• Advertising budget management PPC
• On site support at events extension of the Acer UK marketing team
OVERVIEWLikes from 1,423 to 52,727
OVERVIEW OF SERVICE• Competitions• OntheRoadwithAcer• Events• BrandAdvocates• PR
• Appdevelopment
12 DAYS OF XMAS APP
STEP 2: BEGIN CALENDAR
OVERVIEW• SpottheballAcerappfortheOlympics• Crosspromotiondelivers• Conversationsnotjustoneoffposts• Increasingthechanceofappsgoingviral
YOU TUBE• Creationofvideo-Dayinthelife-3429viewsonYouTube• SharedacrossTwitter,FacebookandLinkedIn• Facebook17shares,20likes,seenby1028people
TWITTER• Educationchannelincreased10followersto143• Retweets from Education show Bett• AcerOfficialincreasedby400to1,125• Started to follow who competitors follow for leads
CUSTOMER ENGAGEMENT• Positivefeedbackonproducts• Buildingbrandadvocates• Customerservicechannel
BUILDING BRAND ADVOCTAES• Nomarketingrequired• HaveapersonalaffinitywiththeAcerbrand• IdentifytheseusersonTwitter/Facebook• Rewardedthemwithdiscountsandoffers• Havethebrandadvocatesconvertothers
INSTAGRAM• Realtime• Event coverage• Multiable user • Trending hash tags• Share on other channel
GOOGLE PLUS• ImprovesSEO• Location • Brand focus • Global messaging
LINKEDINIdentify and set up opportunities for advertising on LinkedIn
ACER UK LINKEDIN• Regionaldealsandservices• B2B Product focus • Use of You Tube video overviews• Focusonreliabilityandquality
B2B WEBSITE DESIGN• LinkedInPPC• DataCapture• CaseStudy• B2Bproductsoverview
SOCIAL MEDIA FOR 2013• Richcontentlikephotosandvideoswillplayabiggerrole
• LocationcontextformobileGPStechnology
• SEOwithinsocialchannels
• Channeldifferentiationisimportante.g.Audiences use twitter differently to Facebook
FUTURE PROOFINGYOUR ONLINE PRESENCE
• ContentiskingbutGetVisual
• Link Search Engine Optimization (SEO) to Social
• Link all social channels together
• Listen to your audience - Think Channel Differentiation
• Be Transparent
• Trend Marketing as part of an overall digital strategy
• Call to action, all leads to your website
• Experience Design -The future is mobile and tablets optimise your website accordingly
RESPONSIVEDESIGN
BUSINESS BENEFITS• Brandrecognition–positionyourcompany
• Cultivate a community
• Repeat exposure – increase sales
• Authority - become a thought leader
• Influenceyouraudience
• Increasewebsitetrafficdriveyouraudience
• Stay ahead of the curve
• Competitive advantage
• Quick wins can lead to big wins
FACEBOOK www.facebook.com/GenerateUK
GOOGLE PLUSplus.google.com/generateukCoUk
YOU TUBEwww.youtube.com/user/GenerateUKltd
TWITTER@generateuk
LINKEDINwww.linkedin.com/company/generate-uk
STAY IN TOUCH
TOM LAMBERT
Tom LambertAccount Director
07500 88 957101635 88 [email protected] /in/tomlambertsales/ @tomglambert
