Anna lambert
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Use of Social Media 18/07/2012
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Anna Lambert, Communication Manager at Halton Housing Trust talks about the social media tools utlised by the organisation and how they use them to their advantage.
Transcript of Anna lambert
Use of Social Media18/07/2012
Twitter Facebook YouTube App Google+/LinkedIn
Use of social media
Various platforms
1,890 followers Daily tweets Mentions/interactions Strategic following
Use of social media
Use of social media
Do customers want to talk to us on facebook? ‘Likes’ Content Increasing numbers Customer consultation
Use of social media
Use of social media
Use of social media
Use of social media
Use of social media
Beyond the Garden Gate
Trust’s regeneration work Based on residential consultation and feedback Great local feedback results
Use of social media
Welfare Reform video Use links in from social media Annual Report on here
Use of social media
YouTube
Use of social media
App
Pay your rent Report a repair and ASB Android only
Use of social media
Google+/LinkedIn
Not that many users Google will use + pages for searching Improved search rankings Feeds on website – regularly updated content
Use of social media
Why not?
Conversation is happening Trust our employees on the phone? Biggest risk is doing nothing
Complaints via facebook? Generation x, y and z One of many tools
Use of social media
The future for engagement?
Name: Anna Lambert
Tel: 0151 510 5107
Mob: 07947 614 087
Email: [email protected]
Facebook: www.facebook.com/halton-housing-trust
Twitter: @haltonhousing
Use of social media
Questions
?
