Evolution of Social Media for Emergency Management

Jeff BaranyiTechnical Lead for Public Safetyy

Technical Marketingjbaranyi@esri.com

+1-303-449-7779 x8229@GISPublicSafety

Esri Disaster Response ProgramEsri Disaster Response Programwww.esri.com/disaster

S t t d E i l• Support our users, our partners and Esri personnel who get assigned to specific missions

• Types of Requests Include:- Software - Data- Technical Supportec ca Suppo t- Project Support- Hardware

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News FeedsNews Feeds

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Twitter FeedsTwitter Feeds

Colorado, New Zealand, JapanColorado, New Zealand, JapanSupportSupportColorado, New Zealand, JapanColorado, New Zealand, JapanSupportSupport

Colorado WildfiresColorado Wildfires New ZealandNew Zealand

JapanJapanJapanJapan

Social Media Evolving to support Emergency ManagementSocial Media Evolving to support Emergency Management

P idi I i ht• Providing Insight• Documentation• Increased ResiliencyIncreased Resiliency• Situational Awareness• Volunteered Geographic Information (VGI)

Filtering Social MediaFiltering Social MediaHow do you separate the wheat from the chaff?

K d• Keywords• Time• Geography

- Flickr -http://api.flickr.com/services/rest/?method=flickr.photos.search&api_key=<your_api_key>&tags=flood&bbox=50.0,20,80.0,60.0&accuracy=6&has_geo=1

- YouTube -http://gdata.youtube.com/feeds/api/videos?q=flood&max-results=50&v=2&lr=en&location=30.389419662,71.125438796&location-radius=300mi&alt=rss

P idi I i htProviding Insight

UshahidiUshahidiCrowd Sourcing Tool

D t tiDocumentation

Sudan ReferendumSudan Referendum

Who’s Who’s Tweeting?Tweeting?

ConcentratedConcentratedMessagesMessages

Going ViralGoing Viral

Going ViralGoing Viral

Going ViralGoing Viral

Going ViralGoing Viral

TweetsTweetsPer CapitaPer Capita

TweetsTweetsPer CapitaPer Capita

Original ContentOriginal Content

ReRe--tweetstweets

Mass MediaMass Media

Mass MediaMass MediaConduitsConduits

Message SpreadMessage Spread

Sudan StatisticsSudan StatisticsAnalysis Results of 20,000 Tweets from January 9th to 15th

Location Information• Location Information- 95% of locations came from geocoding a place name in the user's

twitter profile. - 4.5% were from a lat / long in the user's profile- 0.5% were GeoTagged

• Generation of Information- 11% were "original information", ie. they were not retweets and did

not contain a URL unless that URL is to twitpicnot contain a URL unless that URL is to twitpic.- 13% were second person messages, basically retweets of messages

that would have been classifies are original information. - 75% were "mass media" tweets, basically just links to news outlets

(probably sent by clicking the twitter button on the web site)(probably sent by clicking the twitter button on the web site)

Documentation Data Types - Videos/Photos/MessagesDocumentation Data Types - Videos/Photos/Messages

Documentation – Damage Photos from FlickrDocumentation Damage Photos from Flickr

I R iliIncrease Resiliency

Disaster Response 2 0Disaster Response 2.0Social Networks + Location can connect you with your neighbor

Enabling communities to help themselves during a crisis. . .g p g

Sit ti l ASituational Awareness

Situational AwarenessSituational Awareness

“I got better situational• “I got better situational awareness [from Twitter] before we got official word “ "Four or fiveword, .... Four or five years ago I wouldn't have gotten that quality of information.”

- FEMA Administrator Craig Fugate discussing using Twitter to get

http://articles cnn com/2010-09-22/tech/natural disasters social media 1 social-

information about the San Bruno explosion.

http://articles.cnn.com/2010-09-22/tech/natural.disasters.social.media_1_social-media-twitter-first-responders?_s=PM:TECH

April 22 St Louis TornadoApril 22 St. Louis Tornado

Common Operational Picture – Social Media ToolsCommon Operational Picture Social Media Tools

Volunteered Geographic g pInformation (VGI)

Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Volunteered Geographic Information (VGI)Citizens as Sensors: The World of Volunteered GeographyCitizens as Sensors: The World of Volunteered Geography

Direct Feature

Updating

Server

Connecting Mobile Workers,g ,The Public . . . Everyone

Metro Nashville 2010 Flood ViewerMetro Nashville 2010 Flood Viewer

City of Nashville – Citizen Reporting ToolCity of Nashville Citizen Reporting Tool

Volunteered Geographic Information (VGI)

A New Generation of Geo-Applications Is EmergingA New Generation of Geo-Applications Is EmergingCitySourced.com - Leveraging the Geospatial Platform

Creating Fun, Interesting and Useful Appsg , g pp

Collect VGI from your SmartphoneCollect VGI from your SmartphoneiPhone, Windows Phone 7 and Android

Collecting ICS Mapping InformationCollecting ICS Mapping Information

NAPSG Foundation SoCal Public Safety GIS User Group Workshop

ChallengesChallenges

N ht W d• Naughty Words• Lack of GeoTagging• PrivacyPrivacy• Terms of Service

Resources / TemplatesResources / TemplatesPublic Safety Resource Center Templates

S i l M di / VGI T l t• Social Media / VGI Template -http://esriurl.com/smvgiapp

• Common Operational Picture (COP) Template -http://esriurl.com/COPTemplate

- Social Media Widget - http://esriurl.com/SMWidget

• Citizen Service Template -Citizen Service Template http://esriurl.com/citizenservice

http://resources.arcgis.com/public-safety

Social Media for Emergency Management is EvolvingSocial Media for Emergency Management is Evolving

How can you evolve with it?

W t h S i l M di d i i id t• Watch Social Media on map during an incident• Integrate Social Media in to your Public Information

maps and Situational Awareness Viewers• Explore Volunteered Geographic Information (VGI)

Thank You!

Jeff Baranyijbaranyi@esri.comj y @@GISPublicSafety